# Understanding Creative Economy
[Pixabay.com](https://pixabay.com/illustrations/success-startup-businessmen-profit-2029803/)
The definition of creative economy is a concept in the economic sector in the new economic era by prioritizing creativity and information. The concept of the creative economy puts forward human resources who have ideas and knowledge that are used as the main factors in production.
The point is that this creative economy puts forward creativity, knowledge, and ideas from humans as assets to make the economy move forward. This creative economy concept has been proven to be able to develop the economic sector.
The proof is that the growth of this economic sector has increased to 5.76% compared to the mining and quarrying, electricity, agriculture and other sectors. If this continues, the economic sector in Indonesia can grow rapidly and eventually go global.
# Examples of Businesses in the Creative Economy
There are so many businesses that can be run using the creative economy concept. What are the efforts in the creative economy? Here is an example
___
___
## 1. Advertising (Advertising)
In fact, from the past to make an advertisement, people who have creative ideas are needed. So that advertisements are made to attract consumer attention.
This advertising can be used as an arena for creative economy actors to offer their services in making advertisements. Making this ad not only contains creative ideas, but also uses the right marketing strategy.
This advertising can be done through electronic media such as smartphones, radio and television as well as from print media such as newspapers and magazines. By incorporating the concept of the creative economy into advertising, it can be ascertained that the resulting advertisement will look different and more attractive.
## 2. Architecture
The concept of creative economy can also be done in the field of development or architecture. This of course can, because in this increasingly advanced era, there are many millennial generations who want to have a unique concept of a home or residence.
Not only for building houses, this creative economy can be included in all fields related to architecture. Such as urban planning, civil engineering activities, city park development, and many more. This creative economy is very suitable and suitable for all fields related to architecture.
## 3. Art Goods Market
This of course really requires a creative economy concept in it. Because art is closely related to creative and innovative ideas.
All arts require high creativity such as sculpture, painting, to music. Artists can add this creative economy concept to their artistic life. This can be done to conduct an auction or art exhibition.
## 4. Craft (Craft)
The craftsmen can enter the concept of creative economy in the handicraft business. Although ordinary handicrafts are produced in relatively small quantities, this is not a barrier for craftsmen to use the concept of the creative economy.
Because even though the crafts produced are not many, but the quality of these crafts can lift the names of the craftsmen. Crafts in general are still made in traditional ways.
This is where human resources who have the ability and creative ideas are needed to create quality crafts. If the craftsmen in Indonesia apply this, they can be sure that handicrafts from Indonesia can go global in the future.
The craftsmen can enter the concept of creative economy in the handicraft business. Although ordinary handicrafts are produced in relatively small quantities, this is not a barrier for craftsmen to use the concept of the creative economy.
Because even though the crafts produced are not many, but the quality of these crafts can lift the names of the craftsmen. Crafts in general are still made in traditional ways.
This is where human resources who have the ability and creative ideas are needed to create quality crafts. If the craftsmen in Indonesia apply this, they can be sure that handicrafts from Indonesia can go global in the future.
## 5. Design
Design activities really need creative human resources in this field. Starting from designing a product, graphic design, interior design, and others really need creativity in its manufacture.
## 6. Fashion
The concept of the creative economy can also penetrate the fashion world. Fashion designers usually really need people who can give them ideas and creative input regarding the clothes they will design.
Starting from designing clothes to accessories that will be used. Here the designers must be able to think innovatively so that their designs can look different from other designers.
## 7. Music
Musicians must have creative and innovative ideas when they want to create a song. Not only when creating the song but when it will be distributed.
These musicians need creative thinking from others on how to distribute the song. That way the message of the music created can be understood by music lovers.
## 8. Games (Interactive Games)
In today's sophisticated era, gaming is one of the main sources for some people. Usually this game targets children and adolescents. This requires creative thinking so that games are not only a means of entertainment.
But it can also be a means of education for its users. That way a game that used to have bad connotations could change one's view of the game. So that the games played by children and adolescents do not have a bad influence on them.
## 9. Television (Broadcasting)
Behind the screen, there are people who are very creative and innovative in making events to entertain the audience. Like creating reality shows, quizzes, games, infotainment, and many more is not easy. But in this day and age there are more and more programs that are less educational, especially for children.
Judging from this, it is very important to find human resources who have creative ideas to rectify this. It is hoped that in the future there will be more television programs that will not only entertain but also provide education to the audience.
## 10. Video, Film and Photography
Of course, people who have the ability and creativity are really needed in this field. Starting from making films or videos, shooting in the field of photography, to editing the results of the three for later distribution.
If you don't have a creative idea, the resulting film will be very monotonous and the resulting image will look normal. Therefore, the concept of creative economy is needed in this field.
This concept can be used as a support when you want to produce a film or video. So that the resulting film will look more attractive.
Actually there are many other examples of creative economy ventures. However, what has been mentioned above are the businesses that most often use this creative economy concept.
# Creative Economy Benefits
After discussing the meaning of creative economy and examples of its business, there are benefits from the creative economy. Here are the benefits.
- Creating new jobs
- Make people more creative
- Reducing unemployment
- Increase innovation in various fields
- Creating healthier business competition
That was the discussion on the creative economy. Starting from the understanding of the creative economy to its benefits. It is hoped that more and more people will understand the meaning of the creative economy so that they can put it into practice in running their business. In addition to the business, knowing about the creative economy can also provide additional insight in the field of economy.
A smooth business is everyone's dream, but most people don't know the keys to making it a more successful and smoother business. One of the keys to business success is self-confidence, don't give up easily and organize all business processes regularly, including recording transactions and bookkeeping.
Bookkeeping is one of the important things for the progress of your business. Because if you have messy books and don't match the real financial data, it will have an impact on your business.
***