<html> <p><img src="http://i63.tinypic.com/10efnrd.jpg" width="1023" height="653"/></p> <p><br></p> <p>Wrapping up my online orders is the last step in the handmade selling process but something that us creative makers often overlook. </p> <h2>The power of consistency</h2> <p>Recently I have been consumed with a re-branding of my label. I ditched a stack of old product designs I had been making for years and have focused in my collection. </p> <p>Running my own solo label means that I do everything. I make the product, created my website, do product photography and styling, social media, marketing etc.... In the beginning stage I dived right in, trying new things and adopting different approaches. I found things that worked and others that did not. But without a focused vision for my brand, things started to emerge in a rather adhoc fashion. Over the years I chopped and changed looks and styles. </p> <p>So my recent purge has been about refining my brand and cutting out anything that does not fit in with the vision. I have even created a branding guide that I use ALL the time. I can't believe I did not do this sooner. </p> <p><br></p> <p><img src="http://i65.tinypic.com/34y1ooo.jpg" width="1023" height="653"/></p> <p><br></p> <h2>Calico Packaging</h2> <p>I want the whole customer experience to be seamless. From the moment a customer visits my store right through to receiving a package in the mail, my narrative must be consistent and affirmed repeatedly. </p> <p>Previously, I packaged up my online orders with whatever funky materials I had on hand, the final look differed from order to order, month to month. There was no consistency, even if each parcel looked adorable. </p> <p>I wanted to change that. I have always loved the simplicity of calico bags and decided to use these to house my products. They are useful too, which for the customer is a bonus gift. Plain calico is not original. I design and make pieces for those that lead a vivacious life and seek beautiful robust accessories to last the adventures. My packaging needs to reflect this and be unique to me. </p> <p>I mucked around with a few different hand dying techniques (I am going with the shibori one) and love the earthy yet pretty and feminine result. It was fun experimenting with tie dying techniques so I thought I would share the process with you. </p> <h2>The hand dying process</h2> <p><br></p> <p><img src="http://i67.tinypic.com/6zrde9.jpg" width="1023" height="653"/></p> <p><img src="http://i64.tinypic.com/10fvthg.jpg" width="1023" height="653"/></p> <p><img src="http://i63.tinypic.com/2qivhwl.jpg" width="1023" height="653"/></p> <p><img src="http://i64.tinypic.com/9r520o.jpg" width="1023" height="653"/></p> <p><img src="http://i67.tinypic.com/156varn.jpg" width="1023" height="653"/></p> <p><img src="http://i63.tinypic.com/2cfpkyq.jpg" width="1023" height="653"/></p> <p><img src="http://i63.tinypic.com/2it4w0h.jpg" width="1023" height="653"/></p> <p><img src="http://i68.tinypic.com/2rfx30w.jpg" width="1023" height="653"/></p> <p><img src="http://i64.tinypic.com/iw7moo.jpg" width="1023" height="653"/></p> <p><img src="http://i66.tinypic.com/34qs2h1.jpg" width="1023" height="653"/></p> <p><img src="http://i64.tinypic.com/208bqft.jpg" width="1023" height="653"/></p> <p><br></p> <p>So what do you think? Would you be happy to receive one of these pretty little bags in the mail? </p> <p>I have re-done my <a href="http://www.bridgetbunchy.com.au/">website</a> too. It has been a mission but my re-branding is already producing results. I feel cleansed and liberated and pretty darn excited already for what 2017 is going to bring. </p> <p>Until next time, </p> <p><br></p> <p>xx Isabella</p> <p><br></p> <p><br></p> </html>
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|---|---|
| author | bridgetbunchy |
| permlink | good-things-come-in-pretty-packages |
| category | business |
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Being a hippie at heart, I love tie dye, so yes, I'd love a bag like that.
| post_id | 1,438,366 |
|---|---|
| author | kiwideb |
| permlink | re-bridgetbunchy-good-things-come-in-pretty-packages-20161127t205950173z |
| category | business |
| json_metadata | "{"tags": ["business"]}" |
| created | 2016-11-27 20:58:45 |
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