Who Enjoys Promotional Program, the Customers or the Business? by busted1

hive-175254 · @busted1 · Sep 21 '20

$3.89

Who Enjoys Promotional Program, the Customers or the Business?

A lot of us can go to any mile to get goods with loyalty cards and promotional advantages. Most times we shop so well just to get a promotional code or to get a discount for a particular shopping experience. I remember there was a time I had to go collect bottle crowns for a particular drink because I wanted to win promotional gifts. I was buying the drink consistently and I had to collect the crowns and keep them properly. The more crowns I had the luckier I was and this caused a scarcity in the crown and the demand for the drink went really high.

![20474308.cms.jpg](https://cdn.steemitimages.com/DQmfTBSaqJB7Wzc3H9SM52wMboAPj5UsLvANDbPP7ZMtbJ6/20474308.cms.jpg)
[Source](https://m.economictimes.com/definition/promotions)

Although, people win fantastic prices, at the same time the company or business makes profit. At this point, who enjoys the most of this, is it the customers or the company that is making more profit? What is the interest of both parties, one party wants to get things cheap or get free gifts for their patronage while the other wants to sell more products.

Satisfaction is always considered when customers want to buy things on their budget, but when it has to do with promotional programs, customers tend to buy what they want rather than what they need. The fact that they want to achieve a particular goal of getting discounts or promotional gifts make them purchase more.

Both sides is gaining, no doubt about that, but the fact remains that one party is getting more out of this while the other is not getting more. Is it the seller or the buyer who is making more out of a promo or the buyer?

👍 project.hope, therising, eric818, reflektor, xpilar, hingsten, majes.tytyty, bippe, minnowbooster, protoss20, shortsegments, bigpower, tysler, deathcross, havok777, kryptogames, vegemitekid, ph-fund, musicvoter, jerrybanfield, accelerator, vlemon, discovereurovelo, smjn, culgin, gunthertopp, help.venezuela, creativeblue, merlin7, drax, maxuve, thedailysneak, mowemu, iansart, achim03, josevas217, juanmolina, uyobong, fucho80, akdx, demondantv, upme, jack.russelle, spoke, roadofrich, e-r-k-a-n, syedumair, ezvote, tolustx, udow, samminator, dreimaldad, danishmmir, damla, gbenga, eni-ola, busted1, unbiasedwriter, thetimetravelerz, machnbirdsparo, ferrate, mikitaly, talktofaith, binkyprod, and 120 others

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@mandate · Sep 22 '20

Just like you said, I believe both side are gaining just that at the end of the day the business side is gaining more

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@busted1 · Sep 24 '20 (edited)

Appreciate your solid contribution buddy.

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@lanzjoseg · Sep 22 '20

Hi @busted1

Definitely with the first example that you raise regarding the collect the crowns is the answer.
Companies will always seek to win win, and notice that you yourself say that there was a lot of demand for the drink,

This means that these awards are really baits for people who think they have won.

Of course I am not saying that it is not earned when we take advantage of these types of gifts. however, I repeat, whoever wins the most is the company.

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@busted1 · Sep 24 '20

Thanks a lot for your solid contribution.

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@eni-ola · Sep 22 '20

You are right friend, the company benefits more from promotional packages like this even if it appears that they are not.

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@busted1 · Sep 24 '20

Thanks for the solid contribution buddy.

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@reinaldoverdu · Sep 22 '20

both parties win, even though I see from myself that companies get more out of it because with these promotions their arti they become fashionable, they go viral and of course this is very positive for the brand.

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@busted1 · Sep 24 '20

Thank you for the positive feedback.

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