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Videos is a great way to demonstrate a product or services to target customers. It is very difficult to do that through other mediums like written text or photos or audio… yes photos or audio can do so much but not as much as videos. Video is basically a combination of moving pictures and audio (sometimes video can be without audio), which makes it easier to show the products and what it is all about. With this, it is easier for target customers to connect with the products better which in turn gives the business a higher chance of conversion or sales.

Videos also helps in authenticity… that is to say that it is easier to deduce that a product or service is real by watching a video about it than just reading or hearing or looking at photos about them. Like they say, “seeing is believing”… that is why product videos get more attention that written text or product photos. Yes product photos can work as well depending on the product, but it is difficult to tell the authenticity just by looking at a photo. Since a photo can only show so much and cannot show whether a product is working or has the desired functions or operations… but a video can be used to extend further the limitations of photos… a video can show that the product is in good working condition or has the desired functions or features. This gives the target customers assurance that they know what they are getting and in turn makes it easier to convince them to buy.




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Video is a powerful way to build trust in the minds of your target customers… Video contents has proven to be a really effective and powerful way of building trust and confidence in the minds of target customers. People like to connect with people they know, like and trust and videos helps to facilitate that. Creating video contents helps people to know you, like you and in turn trust you, if they like your contents, relate and can engage with your video contents. According to stats, a lot of people love watching video contents that is why platforms like youtube have millions and millions of users.

Video you establish yourself as an authority in your area of business… depending on the type of contents you create, you can quickly establish yourself as an authority in your field. A lot of business owners use this strategy effectively. You see a business owner in the fitness niche, creating and putting out video contents about fitness and how to solve problems relating to fitness and how to get and keep fit. This is a really powerful strategy because as you audience grows, more eyeballs comes to your business and if utilized well, would most likely lead to more conversions and sales.


Video is also very powerful in advertising. Research has shown that video adverts tend to convert more than other media types like text and pictures, making video ads really effective. As a business owner, it is important to take advantage of the benefits of videos when running ads for your products or services because people engage more with video contents. the more engagement an ad gets, the more conversions and sales it is more likely to get.




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