買讚曝光的閒聊 by deanliu

vote · @deanliu · Apr 16 '18

$64.40

買讚曝光的閒聊

很多人賣讚，當然啦，有時候不叫賣讚，叫存款，叫支持某某項目（有回饋的）...  比較正式一點的話，可以說是，「有價轉讓代理」。

很多人賣，當然是因為很多人買。當然啦，有時候不叫買讚，叫推廣曝光，叫投資。

買讚，賣讚，點自己回帖，發文刷錢，發分身文刷錢 ....  等等，其實從區塊鏈操作的角度來看，都是差不多的事。當然啦，如果你還不是太清楚這些背後的因素，我可以簡單跟你說說原因，那就是：**代理機制出現＋改成線性獎勵**。

就這兩條，沒了。改變了一切，社區風貌從此大不同。這也都快一年了吧？

這裡不去說好說壞了，社區討論很多，但也沒什麼定論可言。我個人呢，不鼓勵也不反對，哈哈，有點鄉愿嗎？倒不是。因為我覺得正反都有，重點是要怎麼改，似乎暫時還沒想法。

![hammer-611582_640.jpg](https://steemitimages.com/DQmajbQwW3wqA1vTEQbcihW7jbFWmfSVQreFSKAsMFWvgoE/hammer-611582_640.jpg)

不過呢，今天是想閒聊一下「買讚來曝光」這回事。因為我才剛剛嘗試了一下，分享一下經驗，以及抱怨。

所以呢，我針對我的文章，去買了讚，目的是希望能有更多曝光。能帶來更多讚，很歡迎，沒有也無所謂，因為主要目的是希望能曝光。

先說結論吧：沒用。

多餘的點讚，跟曝光，買讚都沒用。但這不代表普遍性都沒用，只是我這一次嘗試的總結。

以下報告細節：

* **買讚文章**：[What we talk about when we talk about blockchain?](https://steemit.com/blockchain/@deanliu/what-we-talk-about-when-we-talk-about-blockchain)

* **買讚對象**：smartsteem 以及 boomerang，各15 SBD。

* **買讚直接效果**：兩個賣讚機器人各自點高了那一帖約$29價值（含curation；此刻金額），故總共約$60增加值。

* **買讚間接效果討論**：帖子價值目前是$109，買讚時間是在發帖後半日內，目前已經一天半，pageview數目並未明顯增加，目前約為60。對比我昨晚發的[給年輕人的一封信](https://steemit.com/letter/@deanliu/7elecr)，沒有買讚，半天之後pageview已經是114。顯示，買讚曝光無效。

![crap-655538_640.jpg](https://steemitimages.com/DQmRf5R18UH1rGCmkMb2VWdwd5FHZEcGpbh5LsGCbiBtcT4/crap-655538_640.jpg)

*****

以上是具體細節。現在閒聊一下動機跟我歸納的一些想法。

為何我這篇想買讚呢？除了想嘗試看看買讚（先前也買過一兩次，但沒有這麼認真分析）之外，主要是，我難得寫英文文章，而且還蠻認真寫的，花了我大半天時間。自己覺得應該要讓更多人看到才值得，所以就來買買看。

除了從pageview來說沒有用之外，只有寥寥7個留言，而且，坦白說，幾乎都是垃圾留言。根據我模糊的經驗，如果這一篇文章是一年半前發的，絕對不會是這種下場。沒有讀者的寫作平台，對我來說，至少從英文圈的角度，是已經發生了。

但買讚是否對於曝光完全沒用？我想，還不能這麼下結論。讓我理性地來分析一下。

第一，我買讚金額，並不夠高。你可能覺得買了30 SBD當真是鉅款了吧！也對，但對於曝光來說，就是還不夠。買讚曝光，是Steemit上新流行的說法。以往的Promotion，機制還在，但幾乎算死透了。你去點開看看，投入上百SBD，點閱數量還不到一百的，大有人在。現在願意去投Promotion的，都是傻子。要曝光，現在只能從買讚下手。但是要買到Trending頁上看得見，或是第二第三頁，我看我可能得再投至少三倍以上的金額之類吧。也許，這樣的話，會有點用吧？

第二，跟我文章的tag有關。除了全面的Trending頁之外，還能曝光的，就是各tag的Trending頁面了。我一一去查看，才發現.... 可惡！很重要的兩個tag，# blockchain 跟 # cryptocurrency，都被某H刷錢大戶給洗版了，他的文章佔掉八成頁面，真是TMD。這樣一來，買讚曝光，就很難在這兩塊上見效了。他用了cryptocurrency我也就認了，用blockchain實在沒道理啊！炒幣的技術分析，關blockchain啥事啊？沒辦法，我也不敢踩人，踩了也沒用。其他tag呢，# funny勉強能上第二頁面（對，我認為文章有點好笑所以用了），但想想會去看funny的人，大概不是我的目標讀者吧！剩下的兩個，busy是功能性的，dlt我排第一，但這tag太過冷門，也沒鳥用了。

所以，買讚要能夠對於曝光有用的話，可能要注意兩點：一、要買夠高金額；二、對於你的tag要慎選，可以事先去看看情況（有沒有人長期霸著）。不過，還是建議偶一為之，長期買讚，買太高的讚，對形象不好，也對社區不是好事。只是我的看法。

再進一步討論的話，其實花錢買曝光，就是廣告的思維，就是Attention economy。買讚雖說是買讚，其實有時候根本不用出錢，甚至還能賺點，精確一點說是“賭讚”，要賭似乎還得賭大的才行。然後，正規的promotion顯然沒什麼用。這平台，還真是棒棒的。哎，不過，這已經是陳年痼疾，懶得說了。

正面一點的話，就只能期待那些還沒出籠的那些新玩意兒，或許能改變這個情況吧！

![queen-cup-337695_640.jpg](https://steemitimages.com/DQmQecx8Ab561uQCpGSeEXfjMxAbVkCf5LFaGRnM4bJWJCU/queen-cup-337695_640.jpg)

***images - pixabay***

👍 oflyhigh, alexis555, somebody, rivalhw, deanliu, xiaohui, helene, mangos, ace108, chinadaily, joythewanderer, abit, ethansteem, htliao, midnightoil, nanosesame, little-peppers, victorier, damarth, exec, lydiachan, blackbunny, lalala, lingfei, justyy, catwomanteresa, liflorence, dapeng, travelgirl, rosatravels, coinbitgold, laoyao, team-leibniz, sweetieprincess, jademont, aaronli, cryptonator, youngkim, idx, blockchainbilly, daynewright, kimxinfo, vikbuddy, yulan, mrspointm, fundurian, floatinglin, jessie901220, itchyfeetdonica, rynow, lebin, xiaokongcom, ethanlee, itsok, kettleandseagull, bobdos, winniex, nostalgic1212, cnbuddy, chann, prch, elizacheng, janiceting, devilwsy, and 56 others

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blockchainbilly	20,949,649,003	50%
fundurian	14,473,914,441	40%
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somebody	1,280,329,127,116	100%
midnightoil	112,250,846,424	100%
xiaohui	716,895,846,833	100%
oflyhigh	2,341,304,279,459	100%
xiaokongcom	10,476,343,606	100%
yulan	15,022,563,451	100%
rivalhw	1,189,132,827,725	52%
chinadaily	221,522,787,856	100%
helene	685,618,776,250	100%
ethansteem	180,563,948,043	100%
shieha	895,057,979	25%
profitgenerator	517,192,913	100%
damarth	100,342,560,025	3%
justyy	60,457,008,351	5%
rynow	11,030,930,730	2%
luneknight	248,000,481	100%
lalala	74,844,083,093	100%
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dapeng	47,855,401,961	30%
happyukgo	79,429,177	5%
devilwsy	2,253,779,655	100%
janiceting	2,264,487,809	100%
lydiachan	81,062,720,179	100%
dragon40	472,809,088	2%
little-peppers	102,987,658,430	100%
blackbunny	80,543,245,680	100%
elizacheng	2,496,417,336	10%
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yyyy	455,588,158	100%
alexis555	1,578,338,923,632	23%
htliao	160,450,793,714	33%
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jkkim	60,586,510	10%
nanosesame	110,919,880,971	80%
victorier	101,609,040,007	100%
linuslee0216	896,963,291	3.3%
exec	83,358,202,806	100%
eval	806,581,875	100%
aaronli	27,081,890,413	50%
vikbuddy	16,829,619,374	100%
liflorence	51,729,299,938	100%
that1consultant	302,353,392	100%
sanzo	316,652,900	100%
ipkiss	222,724,052	48%
sweetieprincess	30,620,664,517	50%
travelgirl	45,792,842,787	38%
zeekcryptominer	310,473,235	100%
catwomanteresa	54,423,747,172	50%
liangfengyouren	1,010,511,804	50%
idx	21,370,639,376	100%
mangoanddaddy	1,352,684,705	80%
chrisman	611,814,226	100%
marcoharley1995	613,122,478	100%
bolak	53,986,597	100%
floatinglin	12,901,771,525	56%
mrspointm	14,942,020,881	31%
jessie901220	12,768,068,103	100%
davidke20	1,974,529,788	15%
rosatravels	39,252,948,991	20%
cryptonator	24,790,642,810	100%
ramanov	58,772,898	100%
ms8988	602,448,519	100%
superbing	471,712,343	5%
dailyfortune	311,896,473	5%
kettleandseagull	6,312,445,370	100%
antone	337,290,274	100%
bulbik	76,465,030	100%
xiaoshancun	149,978,175	100%
dailystats	767,061,094	5%
bobdos	3,757,140,201	7%
winniex	3,689,377,061	10%
kimxinfo	18,184,863,918	100%
halleyleow	974,840,963	50%
cnbuddy	3,226,672,326	0.1%
chann	3,026,470,952	10%
santiagocazorla	611,894,205	100%
hericopter	398,920,533	100%
lebin	11,022,182,966	10%
itchyfeetdonica	11,337,537,954	100%
coindzs	122,482,385	100%
itsok	7,512,614,353	100%
r3aperz	50,976,432	30%
yumisee	465,977,419	30%
prch	2,599,196,851	58%
joeliew	420,728,942	9%
benytg	1,660,530,919	100%
dailychina	525,592,362	5%
neoproppinspo	379,410,351	100%
vamos-amigo	1,642,145,674	40%
mycat	146,054,966	12%
nostalgic1212	3,347,101,807	100%
iipoh06	102,943,648	15%
annabellenoelle	1,707,398,534	30%
gmreza	61,495,264	100%
btccurrency1	52,042,028	100%
ethanlee	8,971,507,735	100%
winruhdikopi	155,918,895	100%
ericet	1,677,500,619	25%
mfxqaq	592,949,867	100%
haoge	97,874,698	100%
ajaynayak	64,534,051	10.39%
johnsonlai	159,075,732	15%
cn-malaysia	91,770,374	15%
haiduong197917	284,518,777	100%
w526241334	570,149,389	100%
ldsn001	0	50%

@prch · Apr 16 '18

$0.43

我自己作為新人的經驗, 我寫英文帖 (8成)及中文(2成).
除了在telegram 及discord 羣分享及參加比賽, 基本上是很少人留言及看的, 縱使十分細心地寫. 
所以一定要參與不同discord 羣分享及參加比賽.

*我有買贊的.

👍 deanliu

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deanliu	0 B		86,011,377,393	7%

@deanliu · Apr 16 '18

對，參與群組跟活動也是一個途徑。只是我沒時間去參與，所以很少用這條路。

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@antone · Apr 16 '18

想到币乎的广告语
>好文有好报

好的文章不需要推广

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@nostalgic1212 · Apr 16 '18

30sbd真的是巨款了有木有！！文末那个蜂巢真的是…密集恐惧症患者表示害怕…😨
我个人感觉，买赞的还是倾向于投资，之前看大家讨论的也是最佳买赞时机，如何可以让买赞的收益得到最大化，鲜少看到大家说promote文章本身让更多人阅读到这样

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@deanliu · Apr 16 '18

對，買讚其實很多人是為了賺錢以及賺Rep，賺錢不一定可以，賺級數是一定可以的。

蜂巢你知道我的用意嗎？

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@kimxinfo · Apr 17 '18

蜂巢->一窩瘋....

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1 reply

@nostalgic1212 · Apr 17 '18 (edited)

我觉得我get你想表达的意思了(´▽｀)

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2 replies

@itchyfeetdonica · Apr 16 '18

那最佳买赞时机是什么呢

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@nostalgic1212 · Apr 17 '18 (edited)

我听刀刀爹说，貌似在临近帖子结算的3天内看下行情，如果可以的话买赞，这样只要不是大跌基本收益还是有些保障。具体你可以私信问问他呢～

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2 replies

@jpgalih · Apr 16 '18

money and justice

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@fundurian · Apr 16 '18

我看那些外国人都是买几百美金的赞然后可以到steemit trending第一页

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@deanliu · Apr 16 '18

咱cn區就有一位啊，哈哈。

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@softmetal · Apr 16 '18

美女刘真是火眼金睛。

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@ace108 · Apr 16 '18

Promote 应该没人管了吧。以前你我都尝试过。开始一点流行还算有点回报但现在我连 Promoted 那里都懒得去看。

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@deanliu · Apr 16 '18

對啊，有陣子有點用，但早已沒用了。

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@ace108 · Apr 16 '18

刚去鸡婆一下惊讶既然还有人用。
![](https://steemitimages.com/DQmaXnVhcQeg3i7uyik3huBxweWxmdVG6Dt6AYiehw9goXe/image.png)

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@antonsteemit · Apr 16 '18

$2.22

我到覺得買讚是挺有用的耶～
我發的帖至少也會花個0.5 SBD，讓我再`new`頁面不會只是個spam。因為我自己如果看new頁面，如果標題沒有特別感興趣，加上目前獎勵`0.01`這樣的話，是不可能點進去看的；但如果獎勵稍微高一點會讓人覺得這至少不是一篇Spamming文章，再配個標題和圖片就比較容易吸引大家注意了。

關於人對於數字造成的這種anchor bias是有科學研究的，我看過一篇演講分享寫一個音樂平台實驗：同一個平臺進去後：使用者有可能隨機被分為兩個版本中其中一個版本，一個版本會秀出點擊率以及熱度，另一個版本不會（僅有分類等等）；最後在比較這個平台上大家的點擊取向以及回復內容。實驗結果是：有秀出點擊率的平台，會造成大家對一些「熱門」歌曲更加喜歡，這些歌曲不但評論都正面、like多、點擊率也是爆高。但是在一個隱藏了點擊率的界面上，評論趨向中性；like和unlike的比例不再差距極大、也不至於讓一首歌成為「超熱門」。

自從看完這個演講之後我就更堅信了要買讚xD，因為我相信還是有很多人會滑new或是hot，不一定要砸身家上到trending才有效，只是要讓自己的文章在一群其他文章中會讓人注意而已。

我想這個現象應該對小魚比較明顯，因為`0.00`和`1.12`在new page看起來會讓人覺得天壤之別，也能因此上hot一小段時間。但是像劉美女一篇一出來不用買讚都有$50以上，如果在買到$80，似乎看起來也都是「優文」，不會有那個跨過門檻的效果出來吧。

👍 deanliu, growingpower

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@deanliu · Apr 16 '18

這個觀點很好，可以補充我的文章。確實，對於小魚是有這種效果（我猜的，因為我早已不是了）。這種門檻效應，確實是蠻重要的。

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@aaronli · Apr 16 '18

當用戶越來越多，這情況會更惡劣

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@deanliu · Apr 16 '18

thus hive

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@jessie901220 · Apr 16 '18

哎  "商业化”的趋势 ~

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@deanliu · Apr 16 '18

商業化無所謂，或是說本來就是這樣。重點在於這商業化是否能進入好的循環。

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@itchyfeetdonica · Apr 16 '18

买过寥寥数次 不是为了曝光 只是因为写得很认真觉得完全不该只值1，2块钱 所以买了求个心理安慰 哈哈 是不是很诡异 还有dlt是什么tag?

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@deanliu · Apr 17 '18

分散式帳本技術

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@ericet · Apr 16 '18

如果目前steem价格比feed price高很多的话，还是建议买赞的，也是一种投资的方式。

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@deanliu · Apr 17 '18

這一點我本來想講，但跟曝光動機不太相關，是投資考量，所以就沒提了。

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@joythewanderer · Apr 16 '18 (edited)

大部分投资人的心理都是逐利的，平台构建好不好就看大家在逐利驱动下的行为，对这个平台带来的益处多还是弊处多。

现在看确实是没什么流量也没有人看文。有听说以后会奖励view数，但是again，平台不改，其实没什么作用。结果我们都能想象出来，大鲸们不管给不给别人赞，也不管内容，都会得到更多的view。

如果内容是主导，我相信大部分文章，都overpaid了，尝到线性收益的甜头，大家就都忘了其他了。用户太少，没什么竞争。不同于其他主流社交平台的头部流量获利，这里做到（准）头部“流量”要容易很多。

👍 pupujiang

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@deanliu · Apr 17 '18

>听说以后会奖励view数

喔？哪裡聽說的？view現在可以參考是因為沒掛鉤利益，一旦掛鉤，就會失真了。所以，不知道可以怎麼設計。

>如果内容是主导

都多久了，你還有此迷思。哈哈哈～～

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@joythewanderer · Apr 17 '18

没办法，估计要试一下他们才找到这个不可取。毕竟现在买点view并不难。
我是差不多没有迷思了，但是有迷思的应该大有人在啊。

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@kimxinfo · Apr 17 '18

我買過一次，有點用，他回點的讚，比我買的多。不過...事後覺得，這種行為，讓我有點小小罪惡感，就不再買了。

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@deanliu · Apr 17 '18

還要扣curation喔。罪惡感倒不必啦，你當成行銷手段就可以啊！哈哈。

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