Steemit, Social Media and "Follow Mania:" How to Keep Swimming, Create Success and Save Our Community! by denmarkguy

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· @denmarkguy ·
$6.81
Steemit, Social Media and "Follow Mania:" How to Keep Swimming, Create Success and Save Our Community!
<html>
<p><em>"I Followed You! Please Follow Me Back!"<br>
"Please follow me on twitter!"<br>
"Please like our Facebook page"<br>
"Join our New Social Network and build your following!"</em></p>
<p>Follow, follow, follow, follow,<em> follow....</em></p>
<h1><em><strong>FOLLOW!!!!</strong></em></h1>
<p>
<div class="pull-right">
<p><img src="http://i.imgur.com/34Ar56c.jpg" alt="Follow" /><br />
<em>Follow me, follow me, follow me...</em></p>
</div>
</p>
<p>It's Saturday morning, and the world is suffering from a serious case of "<em>Follow Mania.</em>"</p>
<p>I blame MySpace... and later Facebook... as the initial culprits that trained a lot of people to believe that the measure of their (self) worth was how many "<em>friends</em>" they could accumulate.</p>
<p>We were taught to overlook the <em>quality</em> of our connections, and instead grew addicted to simply watching <em>the size of the number</em> next to our name.&nbsp;</p>
<p><em>Really?</em> A giant contest of <em>DIS</em>-connection that started to make a mockery of the word "<em>friend</em>."</p>
<p>But I digress...</p>
<h2><em>Meanwhile, In Another Part of Town...</em></h2>
<p>
<div class="pull-left">
<p><img src="http://i.imgur.com/xb4ol7Y.jpg" alt="Daisy" /><br />
<em>Daisy in the sun</em></p>
</div>
</p>
<p>I'm sitting in my small art gallery here in town, writing these words. Oddly enough, they were <em>not</em> directly triggered by something I read on Steemit, <em>not</em> by our growing trend of "follow begging," but by something that just arrived in our email here.</p>
<p>Yet another "<em>social platform,</em>" suggesting that "<em>people I know</em>" have recommended me for membership. Now, these were "real" people whom I know by name... but we've never had any actual interaction... so why would we have any, now? The typical FOMO-based appeal that preys on our fears that we <em>aren't connected enough</em>.</p>
<p>Because we <em>need</em> more social media, so we can <em>follow</em> more people! And people can follow <em>us</em>!</p>
<p>Don't we?</p>
<h2><em>We Now Pause for a Reality Check!</em></h2>
<p>Let's review, for a moment.</p>
<p>
<div class="pull-right">
<p><img src="http://i.imgur.com/kIvJdbU.jpg" alt="Sunset" /><br />
<em>Bright cloud in the sunset</em></p>
</div>
</p>
<p>Across Steemit-- and <em>ALL</em> social media-- everyone is frantically trying to "<em>build followings</em>." I <em>get</em> that-- it's part of the "<em>Social Media Game.</em>" </p>
<p>But what's your<strong><em>OBJECTIVE</em></strong>, here?</p>
<p>Presumably, you want people-- <em>real people</em>-- to actually <em>find</em> and <em>read</em> your content (or your <em>product</em>, or your <em>service</em>), and <em>like it</em> well enough that they give it an actual <em>upvote and interaction of significant enough consequence</em> that it makes you feel like your efforts are worthwhile.&nbsp;</p>
<p>Maybe you do it purely for money; maybe for the ego boost-- maybe some of each... but it still goes to some version of <em>YOUR bottom line, right?</em></p>
<p>This is the same metric we apply in <em>"real life"</em> marketing, too.&nbsp;</p>
<p>Quick "<em>Story Time:</em>" In my prior business, we gradually built a "<em>hand picked</em>" list of clients we actually had close connections to, and who were <em>sincerely interested</em> in what we had to offer. When we announced new product releases, we would actually sit down and <em>HAND WRITE</em> personal invitation letters to those people... in addition to bulk mailings to <em>tens of thousands</em> of people.</p>
<p>Guess what? Those 300 hand written invites would generate <em>3-5 times</em> the business over a single weekend, when compared to the huge bulk mailings!</p>
<p>It's called <em>relationship marketing</em>... and it still works, in this digital age.</p>
<h2><em>Meanwhile, Back on Steemit</em></h2>
<p>Let me tell you something... I'm "<em>following</em>" 428 people here on Steemit-- almost <em>all</em> of whom were <em>hand chosen</em> quite deliberately because they created content I actually read and found interesting-- and sadly <em>I don't have a hope in hell</em> of keeping up with all of them!</p>
<p>
<div class="pull-left">
<p><img src="http://i.imgur.com/rLFZmlS.jpg" alt="YellowFlowers" /><br />
<em>Yellow flowers in our yard</em></p>
</div>
</p>
<p>In fact, according to <a href="http://steemreports.com/outgoing-votes-info/?account=denmarkguy"><strong>SteemReports.com</strong></a> <em>(useful utility, if you're not familiar with it!)</em>, in the past two weeks, I have made 232 unique upvotes... so that's barely over<em> half </em>the people I allegedly "<em>follow.</em>"</p>
<p>Which leads me to point at the complete <em>futility and uselessness</em> of approaching the "<em>building a following</em>" challenge by either (a) going around and saying "<em>I followed you, please follow me</em>" to the next 5000 people you encounter, OR (b) using a bot <em>(or bribing all your 17 kids with candy)</em> to just arbitrarily follow 50,000 people in the hope that <em>some of them</em> will automatically follow you back.</p>
<p>Don't believe me?</p>
<h2><em>The Pursuit of the IMPOSSIBLE!</em></h2>
<p>Recently, I've come across several new-ish <em>(less than 60 days old)</em> Steemians who were each <em>following more than 50,000 people!</em>&nbsp;</p>
<p>
<div class="pull-right">
<p><img src="http://i.imgur.com/pXerszQ.jpg" alt="WhiteFlowers" /><br />
<em>White flowers in the afternoon sun</em></p>
</div>
</p>
<p>Now, I know some of you are going to come back to me and say <em>"Hey Denmarkguy! I just went on Steemwhales.com, and there's NOBODY following 50,000 people!"</em></p>
<p>Well, it may <em>look</em> that way... which should alarm you even further, because that tells you that more than 2/3 of those "followers" are actually <strong><em>100% inactive accounts that have never cast a single vote, made a single comment or posted a single thing!</em></strong> Think about THAT, next time you consider <em>"buying a re-steem to thousands!"</em></p> 
<p>But anyway, do you really, sincerely, and honestly think that any person is going to <em>keep up</em> with 50,000 people? Not to mention the complete and utter <em>mathematical impossibility</em> of someone actually <em>UPVOTING</em> that many people?&nbsp;</p>
<p>I know what <em>my</em> answer is.</p>
<p>But who cares about my <em>opinion</em>? The <em>reality</em> was that each of these "<em>mega-following</em>" accounts were actively posting... and <em>earning $0.50 to $2.00 a post</em>... in many cases much <em>less</em> than other active minnows who are using a more personalized and interactive approach.</p>
<p>How come? Because those 6000 people you've lured into auto-following you back... they don't care about your posts! All they care about is the <em>idea</em> that YOU are following THEM back!</p>
<p>What does that <em>add up to,</em> in a functional sense? That every one of these "follower-collectors" are just <em>watching</em> the numbers but not actually <em>doing</em> anything! Which leads to... guess what? <em>Nothing!</em></p>
<h2><em>"Quality Matters." Commit that to Memory!</em></h2>
<p>This isn't my first rodeo, and if there's one thing I've learned from years in social media, it's that "<em>raw numbers</em>" are pretty meaningless.</p>
<p>
<div class="pull-left">
<p><img src="http://i.imgur.com/TwQ9L4t.jpg" alt="Bee on Lavender" /><br />
<em>A bee visiting our lavender</em></p>
</div>
</p>
<p>Stated a little differently... in most cases <em>(movie stars and big time musicians excepted)</em> simply having a huge number of followers might do a lot to "fill" your<em> ego</em>, but will do very little to fill your <em>pocketbook</em>.</p>
<p>Think of it this way... I can either hand you a $100 bill<em> (quality)</em>... or 10,000 pennies <em>(a pain in the butt).</em> Which would you rather have?</p>
<p><em>"Yeah, but I'm new and I haven't done anything that people think I deserve a $100 bill for!"</em></p>
<p>Well... that may be true, but other people were "new," too, once upon a time... but now you're going to argue that you're going to choose to continue to not contribute anything worthy of receiving a $100 bill and join the ranks of the "<em>Penny Miners</em>" who spend their lives filling the world with <em>DUST</em> rather than <em>SUBSTANCE</em>?</p>
<p>Yeah, well... don't come crawling back to me five years from now, whining about how there's "<em>nothing worthwhile</em>" in the world. Remember... you <em>CHOSE</em> that world! If you put nothing of value <em>into</em> the world, how can you expect to get something of value <em>back???</em></p>
<h2><em>Some Food for Thought...</em></h2>
<p>Social sites and communities are built for <em>people, by people.</em> You simply <em>cannot</em> build a community with code, automation and bots. All you end up with is a wasteland of <em>"code talking to code."</em> </p>
<p>
<div class="pull-right">
<p><img src="http://i.imgur.com/rtSYlMr.jpg" alt="MiniLupine" /><br />
<em>Purple miniature lupine</em></p>
</div>
</p>
<p>I suppose that's fine, if all you want is a botnet... but keep in mind that then you shouldn't expect <em>Human Beings</em> (aka "new members") to line up to join the party. Because they won't. Think, for a moment, of the "holodeck" on Star Trek TNG... what <em>purpose</em> would it serve, absent <em>humans</em> to interact with it?</p>
<p>There's a good REASON why our voting power starts running down after 10 or so votes: This place was designed to be used by <em>people</em>, not by automation.  So stop trying to find ways to use automation to displace the humans!</p>
<p>So here's my unsolicited advice, if you want to keep swimming towards success in the Steemit waters: Just do your best, create engaging content, be social and engaging... and stop worrying so much about how many followers you have, and whether "enough" people are following you. The RIGHT people-- the ones who actually read your stuff, upvote it, and comment on it? They'll find you and follow you! &nbsp;</p>
<p>
<div class="pull-left">
<p><img src="http://i.imgur.com/AcVbHGP.jpg" alt="Turn" /><br />
<em>Let's turn Steemit in the right direction!</em></p>
</div>
</p>
<p>And getting back to the <em>"$100 bill vs 10,000 pennies"</em> example? The way I see it, if you keep <em>"mining for pennies,"</em> you might get your $100, but you'll end up ruining it for yourself and everyone else, in the process... because there will be nothing left here, just like a piece of land destroyed by a strip mining operation. On the other hand, if you just allow Steemit to "provide" as it was designed... we can all be here, having conversations, 5-10 years from now!</p>
<p>Last, but not least, a quick shoutout to a few inspiring Steemians who indirectly inspired this rant: to <strong>@stellabelle</strong>, whose tireless urgings to <em>"do Steemit right"</em> always rattle around my head; to <strong>@teamsteem</strong> who makes me feel fearless about creating "epic" length posts; to <strong>@personz</strong> who's at the forefront of the war on spam, and to <strong>@whatsup</strong> whose <a href="https://steemit.com/rewards/@whatsup/consider-the-power-of-your-flag"><strong>post Consider the Power of Your Flag yesterday</strong></a> gave me reason to pause and think about how we keep Steemit strong... in the long run.</p>
<p><strong>Final request:</strong> If you see some sense in what I am saying here-- please consider RESTEEMING this and help it "go viral." The more eyeballs get to see that the whole "numbers game" is actually relatively lame, meaningless <em>and</em> most likely unprofitable, the better. This is possibly our collective future on Steemit, we're talking about, here-- let's not throw it away!</p>
<p><em><strong>What do YOU think?</strong></em> Have you found yourself caught up in "Follow Mania?" Would you rather have many "<em>followers</em>" or fewer "<em>true readers</em>" who actually <em>interact</em> with your content? Do you think accumulating large numbers of followers actually <em>works</em>? When you look at your people you follow... do you actually go <em>READ</em> their content, on a regular basis? Or try to, at least? Last but not least, do you understand that social media is a two-way street? As in, you can't just expect people to "give" <em>YOU</em> something, without giving <em>them</em> something? Leave a comment-- share your experiences and feedback-- be part of the conversation!</p>
<p><em>(As usual, all text and images by the author, unless otherwise credited. This is original content, created expressly for Steemit)<br>
Published 20170819 12:52 PDT</em></p>
</html>
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@becerra18 · (edited)
$0.06
I always enjoy your writing. I try to support by upvoting your content as much as possible. Thank you.
👍  ,
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@denmarkguy ·
Thank you! Appreciate your support.
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@pocketrocket ·
$0.09
Please don't follow me. But if you do I will follow back;)

Nice post, upvote. I have no idea how to improve this through system or somehow else.
👍  
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@denmarkguy ·
Thanks! I don't know that there are any easy answers... but I do see more and more people here coming together and saying "enough is enough!" and taking action.
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@pocketrocket ·
Maybe. I also think the system should change a little rewarding good content. Maybe over time employing some professional curators who would reward or punish quality or lack of it. Because now quality of content matters around 10%, but it should 90%.
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@lakshmi ·
$0.09
You bring up many good points.
👍  
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@denmarkguy ·
Thanks!
👍  
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@pkvlogs ·
$0.12
Very well said.I totally agree with you buddy. We have to give priority to quality and no to quantity.
👍  ,
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@denmarkguy ·
Indeed, we do. We also have to look at our time horizon: Will the actions we take be good for the LONG term, or just for next week? You can build an impressive house out of straw... but will it last as long as one built from stone?
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@mammasitta · (edited)
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This article deserves my last little bit of VP I have left for now. It was a long one but worth to read all the way through. 
I met wonderful people on this platform! 
I usually follow everybody who interacts with me or leaves comments and I don't unfollow them in case their content is not great. I simply appreciate their effort to stop by to vote or even find time to give me any kind of feedback. "Following" is my way of saying, "Thank YOU".
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vote details (4)
@denmarkguy ·
Thanks **@mammasitta,** I appreciate your kind words and support.

I guess I have grown quite fond of this community and the vast range of really interesting people I have met here-- and I would like to see that thrive and continue. But we also have to "step up" and help the community... and that's a two-fold approach: "education and illustration" (a bit like this post) and "countermeasures" in the form of initiatives like Spaminator, SmackdownKitty and others.

There's no "they" to save us... because this is a decentralized platform. WE are the "they" that must take action.
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@whatsup ·
$0.47
Hello @denmarkguy, great post I have been pondering how we balance freedom and a usable site.  I have been wondering what I have accomplished here and whether or not it means anything.
So, when I read your post I could relate on many levels, and it was also a great validation to see that my awkward post from yesterday made you think.  :)  I have an accomplishment that I am proud of!   Thank you.
👍  
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vote details (1)
@denmarkguy ·
$0.43
Well, thanks for the kind words-- your post really *did* make me pause think about what we're doing here.

It also reminds me of where I tend to "get into it" with freedom "absolutists:" I love the entire premise and ideology, but the downfall *(and Steemit is, in a sense, a microcosmic representation of that)* that it assumes a level of intelligence, insight and independent thought most people don't have... *beyond which,* all communities and societies have an element of "bottom feeders" who simply don't give a rat's rear end WHAT anyone thinks of their actions. 

The analogy you may have seen me use in the past is that of us all being on a ship. OK, so we grant everyone full autonomous freedom and liberty. Including those who decide to use drills to make holes in the hull to fuel their kitchen fires. Absolute freedom dictates that they "have the right," and yet their actions result in EVERYone drowning when the ship goes down... getting back to the "levels of thinking," they just *don't care* because they are not trained to-- or capable of-- thinking beyond today's kitchen fire. 

The assumption is that they would be "smart enough" to recognize they are causing a problem... but instead we're standing neck-high in water before one of them says... "*Uhmmm....uh... I didn't think....*" By then it's WAY too late....
👍  ,
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vote details (2)
@fukako · (edited)
$0.22
The TNG reference really fits the bill! Follow for follow seems to come from the misunderstanding of the platform, the concept is very different from Instagram and Twitter, but many new users don't seem to realize it yet. The question is how long does it takes to understand Steemit and recalibrate? I'm sure once there is going to be a Wikihow article about it outside of Steemit, things might get better then.
👍  
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@denmarkguy ·
I'm always happy to educate someone who hasn't "gotten it" yet... but if they persist and just ignore constructive advice, then I'm quite willing to flag them. Or tag them to steemcleaners or spaminator.
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@fukako ·
I understand that. Most likely those new users don't even know how to find replies to what they have posted, since  the notification system also works in a very different way to other platforms. It is highly likely that your comments weren't even noticed. It took me some months to realize that the "comments" bar only shows comments that I myself have written :).
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@cryptoqu33n ·
$0.66
@denmarkguy - I totally agree with you and have similar feelings. Sometimes it's very hard for me to answer some comments when the commentator just wants me to follow and upvote him because he did the same!  I always admire original content and efforts the author putting for providing content. 

I can't be blunt with my audience. Is there any simple way to create awareness among people that you don't have to beg for upvote if your content is really good and genuine?
👍  , , ,
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vote details (4)
@chelsea88 ·
$0.09
Yes by flagging them.  When people are begging for upvotes, it's like you driving to the mall, getting out and asking someone for money? 
"Why, are you okay?"
"Oh yes I'm good,  I just want your money.."
👍  
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@denmarkguy ·
That's funny, Chelsea... love that!
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@denmarkguy ·
$0.04
I have a slightly convoluted personal formula I use... I check the person's profile page *("open in a new tab")* and if they are just new and lost, I have a "friendly suggestions" post I reply with. 

If they are obviously mass spamming, they get a flag-- usually just 5% (for me) which takes away any rewards and most likely hides their comment. Then I add a reply with "please don't spam the identical comment on many posts!" as a comment.
👍  
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@jaclynsnow ·
A friendly suggestions post sounds great! I'm brand new and pretty well lost here.
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@cryptoqu33n ·
@denmarkguy -  I understand that minnows can easily lost their way in steemit, if they are not guided properly.  Thanks for your suggestion. I'll surely give it a try.
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@the.mole ·
 
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@ifee3 ·
nice post !:) @denmarkguy
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@marxrab ·
$0.18
While reading this I had a funny idea of someone being inspired to write a handwritten note to individuals on steemit saying Dear @ soandso please follow me and I'll follow you back. Yours truly @ soand so. then taking a pic and posting it in the comments to get followers. lol I do agree with everything you say. I follow 92 people I carefully picked. I don't follow just anyone. I don't care about my followers #. I'd say only 20 out of 367 I actually hear from. I'm anti-social so I'm not going to beg for a big following. I'd rather have a small following with people who leave good comments.
👍  
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@denmarkguy ·
Mine are hand picked, too... it's unlikely there's anyone in my follows that I didn't read several posts, or interactively had comment discussions with. As I mentioned, I prefer READERS not "followers."

The exception might be "services" like spaminator or minnowsupport, and anyone who "aggregates" quality content into reading lists.
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@the.giglio ·
$1.79
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@die.frankfurter ·
 
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@zulma ·
$0.03
Nice post thanks @denmarkgui. My upvote for you.
👍  
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vote details (1)
@denmarkguy ·
Thank you.
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@chelsea88 · (edited)
$0.36
"Presumably, you want people-- real people-- to actually find and read your content (or your product, or your service), and like it well enough that they give it an actual upvote and interaction of significant enough consequence that it makes you feel like your efforts are worthwhile. "

Yes yes and yes.  That's the only reason i started my fb group Steemit Dreamit.  I dont care about the "number count " of followers.  I care about people following me that care about me,  what I'm posting,  why I'm posting, etc. Rstmd
👍  
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vote details (1)
@denmarkguy ·
Yeah... if you're a serious long term blogger... and you're really, really, *really* good (and you type fast!) you *might* be able to maintain active "relations" with your top 200 readers. Following *thousands* moves into the realm of the absurd. The 90/10 rule applies here, too... 90% of your returns come from the top 10% of your customers/readers.
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@chelsea88 ·
Exactly,  I'd inevitably miss out on content by my favorite Steemians like you!
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@steemitboard ·
Congratulations @denmarkguy! You have completed some achievement on Steemit and have been rewarded with new badge(s) :

[![](https://steemitimages.com/70x80/http://steemitboard.com/notifications/posts.png)](http://steemitboard.com/@denmarkguy) Award for the number of posts published

Click on any badge to view your own Board of Honor on SteemitBoard.
For more information about SteemitBoard, click [here](https://steemit.com/@steemitboard)

If you no longer want to receive notifications, reply to this comment with the word `STOP`

> By upvoting this notification, you can help all Steemit users. Learn how [here](https://steemit.com/steemitboard/@steemitboard/http-i-cubeupload-com-7ciqeo-png)!
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@animal-shelter ·
I think that followmania is just an infantile disease. New people are coming and it seems to them that many folowers are an indicator of success. Then you begin to realize that this is not important. It is much worse that this disease has a complication in the form of spam.
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@macchiata · (edited)
I couldn't even keep up with my 90ish follower who posted daily.  I couldn't imagine having hundreds of people who I follow while they're making some sort of content I wouldn't read. I keep my circle relatively low and I definitely will follow people who engage with me while also creating content that I will read from time to time.

I don't want to be sucked up on a follow mania spree. It's not facebook, instagram or twitter. on Steemit, we can write lengthy educational posts that could be everlasting inside the network. 

I have also written my real concern on this particular topic on spam, emphasizing more on " could people please spare their time to read?"  If not, I was suggesting an approach to follow or comment on their topic of interest. I think it's as simple as that.

I like the old fashioned way of upvoting instead of using automated bots. I'd like to give people feedbacks and also sharing experiences.

You've written out " steemit" concern very thoroughly and I hope we all can overcome this soon enough. Human should win among the bot cause again, we're the creator of the robot itself. Without them, they won't exist in the first place :)

Cheers!
👍  
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vote details (1)
@ashasteem · (edited)
Beautiful and charming flowers
Your post is really great I want to learn a lot from you please teach me @denmarkguy .. I just joined here and have not know what what please referrals from you thanks ,,,my name is @ashasteem
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@gabato ·
Wonderful job.
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