<div class="text-justify"><strong>Written by:</strong>Diomer Antonio Galán Rincón.</div> <div class="text-justify"><strong>Bachelor's Degree.</strong>Public Accounting / <strong>MSc.</strong>Science of Higher Education.</div> <p></p> <center><img src="https://i.postimg.cc/Pq0DsDVL/Presentaci-n1.png"/></center> <p></p> <blockquote><center> Author: <a href="/@dgalan">@dgalan</a>,through Power Point 2010 tool, and using public domain image Pixabay </a></center></blockquote> <p></p> <div class="text-justify"> Marketing strategies, better known as marketing strategies, are aimed at achieving a competitive advantage over other companies, offering consumers a better product, helping to achieve and execute objectives, developing creativity and generating competitiveness in a global market in search of solutions to specific problems. </div> <p></p> <div class="text-justify"> It should be noted that companies develop them in order to encourage consumer purchases and increase sales of goods and services offered, thus achieving positioning and being competitive in the market.</div> <p></p> <div class="text-justify"> Therefore, it is important for every organization to have a broad knowledge of the markets and the strategies existing in its environment if it wishes to be competitive, as well as to offer products that are at the level of the customer's requirements.</div> <p></p> <center><img src="https://cdn.pixabay.com/photo/2016/03/09/13/58/online-marketing-1246457_960_720.jpg"/></center> <p></p> <blockquote><center>Image taken from:<a href="https://pixabay.com/es/photos/mercadeo-en-l%c3%adnea-1246457/"rel="noopener" title="This link will take you away from steemit.com">Pixabay</a></center></blockquote> <p></p> <div class="text-justify"> According to Curay (2008). Marketing strategies, or better known as marketing strategies, "are designs to integrate efforts aimed at achieving marketing objectives. They consist of choosing one or more target markets and then developing a marketing mix (product, price, place, promotion) that satisfies the needs and desires of the members of the target market".</div> <p></p> <div class="text-justify"> Currently, Venezuela is going through an inflationary economic phenomenon, which has generated certain situations that affect all sectors of the country; however, a series of strategies have been developed to counteract or mitigate this scenario and, with all the intention of facing this scenario, an attempt is made to respond, creating, executing and analyzing the necessary strategies to survive in the face of the reality that affects the country's companies.</div> <p></p> <div class="text-justify">I hope you like my article and I would appreciate all your comments.</div> <p></p> <center><h3> Bibliographic References:</h3></center> <p></p> <div class="text-justify">1 Curay, H. (2008) Plan estratégico de marketing para el posicionamiento de leche UHT saborizada en el distrito metropolitano de quito. Ecuador. <p></p> <div class="text-justify">2 Hurtado, Y. (2000). Methodology of holistic research. (2nd. ed.). Caracas Venezuela: Fundación SYPAL. <p></p> <center><img src="https://i.imgur.com/PWRlilq.png"/></center> <p></p>
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permlink | some-considerations-about-the-importance-of-marketing-strategies-to-position-products |
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Greetings @dgalan, the strategies used for the marketing of products, are usually many and with great benefits, these can help us to position our product in the market and get more recognition against other similar products, of course it must be of quality and at affordable prices for the target audience, a very good topic, thanks for sharing it with us.
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Greetings @ chucho27 It is essential to support companies with marketing to publicize their products, there are companies that invest more money in other things and do not give the importance to what they need to position themselves solidly in the markets. Marketing undoubtedly generates profitability. Thank you for your comments.
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Marketing strategies are necessary for a company, with so much competition that they face today due to globalization, they must choose a target audience and know how to reach it, it is essential to survive in this economic system.
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Marketing is focused on creating a concrete image of the company, the process, understanding the market, future customers and the place. It is also important to know that advertising is oriented towards the promotion of the product (brand). Thank you very much for your comments.
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Greetings @dgalan, certainly before you can start a business you must make a market study to see if our product is accepted, also you should look for strategies to position it over the competition.
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Greetings @ carlir Marketing is very important to be able to project companies in different markets, as well as to make them known to their potential customers, this is essential for the consolidation of the organization for a successful future. Thank you very much for your comments
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Hi @dgalan Good topic, thanks for socializing within the community these considerations about the importance of marketing strategies to position products, in my case I do not handle these issues, but somehow your content serve me as a guide to delve deeper into these topics. Best regards, be well.
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Greetings @ lupafilotaxia It is always important to understand a little bit of marketing for in the not too distant future to be able to venture as an entrepreneur, I hope that alla served much help my content. Thank you very much for your comments
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