The sphere of trade is the basis of any country economy. It does not matter, a large hypermarket, a showroom or a small shop, a family bakery - retailers are the main link between large industrial corporations, farm holdings, and the end user. But it is in this area the toughest competition.
At every step dozens of shops, bars, hotels. To break into the leaders, stand out against the competition, attract more visitors, making them choose in their favor, use aggressive advertising, talking about "imaginary" promotions and discounts, introduce bonus loyalty programs, discount cards. But over the past decade, the consumer has grown tired of such pressure. The result is that traditional marketing is not perceived, it has developed immunity.
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Today, most of the buyers ignore the red price tags, suspecting them of a dirty trick. Beautiful and bright booklets with favorable conditions turned into annoying spam. Loyalty programs, and with the bonuses that can be spent only on a certain type of product, for example, just on a specific brand of detergent or disposable tableware (for most buyers having no value), are perceived as a deception.
Unseasoned, personalized actions and bonus programs, obsessive advertising, it does not matter, in the form of notes in the transition or mailing to the post office - all such actions, in which a lot of money is invested, not only fail but can reverse the effect, alienate the potential audience. Nobody wants to be used ...
Technology is evolving and changing, so why should marketing stand still? We do not use old computers, the size of a penthouse or pagers when we have modern smartphones! So why are advertising and marketing strategies that were relevant several decades ago still used?
The creators of the "reasonable" Momentum marketing platform before that specialized in developing applications for business and have long understood that tools, methods of promoting companies, goods and services need to be changed. A new project is designed to accelerate this process.
### Momentum - customers needs come first
The main idea of the Momentum platform is to create a marketing tool that takes into account the needs and interests of customers and at the same time was profitable for business. The primary task of developers is not just to bypass, but destroy the conflict of interests: buyers want to get a product / service cheaper, and sellers - to sell more expensively, having received more profit.
Momentum not only solves this problem by offering an attractive consensus for both sides. He can turn customers into true adepts of the brand. Companies-suppliers of goods and services will be provided with a flexible and effective tool that will cover the widest possible audience.
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#### Momentum benefits for customers:
##### Personalization of advertising
The platform will track your interests (or you can specify your interests and preferences yourself, having received tokens convertible into any currency for this). No intrusive spam, only useful advertising!
Example. You are a fan of Tommy Hilfiger clothes. You will receive messages only about sales or replenishment of the range of your favorite brand, while other brands will not affect you.
Do you walk around the city and get hungry? The mobile application will tell you about discounts and promotions in cafes and restaurants in the immediate vicinity.
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#### Bonuses that have real value
Has it happened that you collected bonuses, but it turned out that they can be spent only in the form of a small discount, and even then on the non-shipping goods: an outdated phone model, sold at the price of new items or dog food? But you do not have a dog! But already there is a new mobile phone ...
With the marketing platform Momentum, you can spend the accumulated bonuses on anything and even bring it to the Fiat. You get a real cashback from purchases, which can turn into a bouquet of flowers for your beloved wife or - in the long term - as a gift more valuable, for example, the last iPhone.
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### Momentum - the ability to turn your recommendations into earnings
Momentum enables customers to earn money. It's not just about bonuses. After all, we often recommend to friends an excellent sushi bar, an electronics store or a boutique with a frequently updated product and good discounts. So why not get a reward for this ?! After all, you contribute to the development of a business.
The creators of the project Momentum are well aware that the most effective advertising is word of mouth, so they stimulate this direction.
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Share with friends in social networks, instant messengers or even verbally, write a review or a review - everyone will benefit from this.
You can earn even simply by sharing information about yourself: hobbies and preferences - the platform will automatically calculate the reward.
### Benefits for business
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Having reached this point, business owners can argue - it's all good, buyers in the black, and what do we do? Where to sell the non-manufactured goods? Yes, and accumulated bonuses can be spent in another place, which means - no binding to the store, no loyalty program! Where is the increase in profits ?!
The marketing platform Momentum refutes doubts and objections.
You, as a business owner, get even more opportunities to attract a client and increase the average check size: you know everything about the customer.
For a small reward, customers will tell you about themselves, their preferences. As a result, you kill two birds with one stone: you do not need to invest huge amounts in marketing research, which does not always show the real picture, you can adjust the range of services and products to the needs of the target audience.
Do you constantly hide on shelves hateful cat food or electronics specific brand? You invested a lot of money in the hydromassage cabinet, but no one uses the service. No, you will not force your customers to buy unnecessary goods, services. But you initially could refuse to invest in unclaimed products and start-up capital in a more useful direction.
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#### Advertising that reaches the goal
With Momentum, your advertising will reach the goal at the right time, and therefore with maximum impact. No pointless mailing. The mobile application will track the location of users and send the advertisement at the right time, when the customer is "warm", for example, when driving alongside your store or cafe.
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#### The real reward is a real value for customers
Buyers have long been looking at bonus programs as a deception - money is difficult to spend, a long time to accumulate. With the momentum platform, everything becomes easier. Bonuses turn into real profits, and, hence, the buyer will be more willing to use your services and spend more. Such a system of remuneration is already successfully operating, a vivid example is a cashback when paying with a bank card. When introducing such systems, according to banks, not only the average check increases, but also the number of transactions from 10 to 30%.
But the most important thing is first the trust, and then the love of customers.
#### You get hundreds of interested advertising agents
Have you ever hired a promoter to distribute flyers or flyers, and subsequently discovered an unopened stack of materials in a nearby urn? Employed employees are often reluctant to work for the benefit of your business. What cannot be said about the customers. It is enough to get a quality service to enthusiastically tell about it to all your friends. In each city, there is a stall with delicious buns, which everyone knows about and comes from different regions, often idle in traffic jams for 20-40 minutes.
Sarafanne radio is the best advertisement, and if you stimulate the process, you will get an army of promoters and at the same time grateful customers.
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### Why do need blockchain here?
The work of the Momentum marketing platform will be connected with the collection of information, which will be of great value for both intruders and competitors. Unfair persons will be interested in your mechanisms of remunerating buyers for their purposes. That's why the project uses distributed registry technology.
Blocking technology will ensure the security of transactions and the preservation of personal information, make the work of the tool transparent and fully automated. And this is an opportunity even for a small SPA-salon or a store to launch it's by Momentum Tokens.
### Tokens, ICO
The project launches its - MobileBridge Momentum (compatible with ERC-20).
Tokens will be used for:
* Attraction of investments;
* As a means of payment within the platform to purchase improvements;
* For rewarding customers.
The main charm of Momentum is the benefit for everyone. Customers will no longer feel cheated. Moreover, they will also be able to earn good money. The business will be able to take into account the needs of different types of customers, offering for each user the most attractive product without having to invest huge sums (annually about $ 500 billion is spent on loyalty programs!) In marketing research.
Site: https://momentumtoken.io/
ANN: https://bitcointalk.org/index.php?topic=2943654.0
Telegram: https://t.me/MomentumToken
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