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JSECoin is an ambitious project in the fintech arena, aiming at creating a "browser mined blockchain". I wrote a few times about it, so feel free to search my feed for historical information.

After successfully finishing their ICO, the founders launched yesterday a "brand online store", astutely named [The Brand Money Can Buy](http://thebrandmoneycantbuy.com). The store has a few branded (duh!) items related to the JSE Coin ecosystem: t-shirts, hoodies and caps. All items are available only with JSE Coin, so if you didn't mine any, you're out of luck.

It certainly is just a start, as the number of products is very small, but the domain name (which I love) and the fact that this is the first major merchant tools integration for them, tells a bit more than the regular eye can see.

I think the biggest problem for the crypto right now is adoption, or, in layman terms "what the heck can I buy with these tokens?". By creating an online store niched towards spending JSECoin, the founders of this project are tackling that issue upfront. Yes, you can only buy branded gear, but _at least you can buy something_... About a year ago, STEEM had also an online store, but I don't know what happened to it.

I expect to see more products added in the near future, and, as a matter of fact, if you think of anything you want to see there, you can just ask them. 

The store is also serving as a live example for potential other merchants looking to expand their inventory, or their user base.

At the moment of writing, JSECoin was trading at about $0.0028.

_Disclaimer: I support this project, and I own a few JSECoin tokens._
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_I'm a serial entrepreneur, blogger and ultrarunner. You can find me mainly on my blog at [Dragos Roua](http://dragosroua.com) where I write about productivity, business, relationships and running. Here on Steemit you may stay updated by following me @dragosroua._
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