Gambling is one of the oldest pastimes. Ironically, even though almost all cultures associate it as a vice, its pull remains omnipresent and it has a market in almost every country.
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Due to the vast sums of money being gambled, the companies participating in this market pull in strong earnings. Interestingly, as this is a market where niche products can be offered (gambling can be marketed to any crowd willing to bet on something), newcomers often find a smooth entry.
As a result, the gambling market has established goliaths, powerhouse start-ups, and many regionally dominant brands. There is plenty of money to go around in this industry. This is why it's understandable that many blockchain projects target this market--also, the fact transparency is a heavy need in the gambling market.
[JoyToken](https://joytoken.io/) aims to target this market too but it has an approach different from all other present players. JoyToken intends to create a platform where individuals can become game developers and can reap instant rewards from the success of their (gambling) games. This piece intends to explore the potential valuation reach of JoyToken.
<center><h1>A Look at Competition</h1></center>
The gambling market has some major corporations that hold multi-billion-dollar earnings every year. This has allowed some of the gambling market players to reach massive heights. The Las Vegas Sands Corp., for example, has a market cap of almost 60 billion dollars.
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Wynn Resorts and MGM Resorts, which are primarily driving revenues from gambling-related activities, both have market caps in the tens of billions. Clearly, the long-term potential is huge in the gambling industry and, even at the top echelon, market share is well spread.
However, many small players with innovative ideas have seen quick adoption in the gambling market. This is particularly true for sports betting applications and fantasy draft apps which are associated as alternate gambling. [JoyToken](https://joytoken.io/) intends to capitalize on this desire for innovative concepts that gamblers are hungry for.
Blockchain startups often ambitiously aim to target industries that have traditionally had strong entry barriers. Given that gambling is a market where start-ups with innovative ideas have seen an easy footing, JoyToken is one of the projects, which launching an ICO, with a potential to swiftly become an active, established product in its target market. Moreover, the trillion dollar gambling market is seeing a shift towards the digital sphere; JoyToken is well-positioned to take advantage of this shift.
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A concept where innovative, new ideas can find an opportunity to [flourish in the gaming industry](https://joytoken.io/) has the potential to successfully chase the massive sums corporations like Las Vegas Sands are drawing.
<center><h1>Essential JoyToken Links</h1></center>
🌐 Website: https://joytoken.io/
💡 Whitepaper: https://joytoken.io/white-paper.html
👨 ANN Thread: https://bitcointalk.org/index.php?topic=2625250.0
💻 Telegram: https://t.me/joytoken
⌚️ Token Sale: LIVE NOW
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