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Yes, paid media can boost your landing page traffic, but at what cost? Some businesses like insurance and legal services historically experience very high keyword bids.

Of course, spending money on clicks like this doesn’t translate to sales most of the times. Instead, there are many productive ways to gain free landing page traffic, and ultimately conversions.

To get what you want from your landing pages, you need to be more optimal. And to make your landing page optimal, you need to refine and improve your performances continually.

<h3>What is a landing page?</h3>
A landing page has only one purpose: to gather information from a visitor by using a form. Every piece of information on the webpage should encourage visitors to fill out the form.

You may have many sections on your website with forms to collect data, but unless that section has no other functions, it isn’t considered a landing page. A useful landing page will present information about an individual offer and lead the visitor to the form to take action.
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<h3>Landing page benefits</h3>

Landing pages are beneficial because they give each of your content offers a place to stay, making it simpler to funnel customers more efficiently. For instance, suppose you provide a free PDF about different sorts of decking materials, and you also give free consultations for refinishing. Having separate landing pages for each presentation will let you funnel visitors from a blog post about keeping a cedar deck to your free consultation, and an article about the advantages of composite decking to your eBook on materials.
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<h3>How to drive more traffic to your landing page?</h3>

Let ‘s say you own a bunch of landing pages that are waiting to generate some leads. How do you get more visitors? Here some helpful techniques.
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<b>1- Calls to action</b>

* <b>On your blogs</b>

Instead of putting a form on a busy homepage, you should use a call to action that leads to one of your best products, this way you can quickly steer new customers right to the goal.

A call to action that leads to a relevant offer should be on each of your blog posts. If you have quality content on your site, you can create personalized calls to action on your blogs and cycle through depending on who your visitor is.
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* <b>On popular pages</b>

Whether it is a blog post, an article or an educational page on your website, these pages are already getting lots of hits. Make them more efficient by placing a call to action to a related offer and turning some of those viewers into qualified leads.

<b>2- Email marketing</b>

If you are sending out emails to your current customers, make sure you are directing traffic from those emails to your targeted landing page and not your home page. These visitors are already qualified, so they don’t need persuasion to convert. You can even send your blog posts with calls to action that are precisely targeted to an individual, to make them more likely to click through.

<b>3- Facebook landing pages</b>

Facebook landing pages help you funnel your social media audience back to your website and offers. When you present a proposal on Facebook, instead of leading visitors to your home page, send them to a targeted landing page to achieve the lead.

<b>4- Social media sharing</b>

Share your product with a link to your landing page to all of your fans, friends, and followers. If your product is good enough, some of your audience will share it, and it will help increase your reach even further. While it can be tempting to post to every social media platform every time, take some time to find out what products are most suitable for a specific platform’s audience, which can really increase leads and engagement.

source: <https://il.ink/blog/landing-page/what-is-a-landing-page-and-how-to-drive-more-traffic-to-it/>