Allow real time settlement between financial institutions; stop counterfeiting, make companies/organizations more transparent, egalitarian and fairer; restore a real democracy, end poverty; stop global warming and wars... and much more!

You have a problem, we have the solution: _The Blockchain_.

But what really is _The Blockchain_?

We can see _The Blockchain_ as a box. In this box you can put any problem. Once the problem is inside the box, you shake it, you scream around loudly that you are using _The Blockchain_ and do some magical incantations.

Wait a bit… and Kaboum! Your problem is solved!
## Blockchain is magic!

<div style="height: 150px; text-align: center;" markdown="1">
    <img  src="https://pixabay.com/static/uploads/photo/2012/04/05/01/43/magic-25744_960_720.png" height="150"/>
 </div> 

### Of course to make the magic possible, you need the formula:

   * Define the problem in the most general and vague way possible or even better create a problem that your company/customers don't even have,
   * Don’t define any KPI or expected results. _The Blockchain_ knows better than your business what to do.
   * Blockchain is magic, and magic never fails: so put a maximum of money and resources into the project. The more you put the better it will be,
   * Send an email with a link to a blockchain article to the whole company/organization. Put in the project team those who answer with sentences like: “It’s amazing”, “that’s going to be huge, it will change the world”, “the coffee machine would have probably worked this morning if it was on the blockchain”.
   * Avoid people that refer to _The Blockchain_ as a technology or a tool. The team has to be 100% convinced by the power of The Blockchain. A bit of skepticism could make the magic fail!
   * If nobody answer your email, choose the guy in charge of the database.
   * If someone dare to say something like “Are you sure you need to use a blockchain to do that??” fire him. He doesn’t deserve to work with _The Blockchain_.
   * Be sure that nobody is directly in charge of the project (DAO spirit).
   * Very important: Once you have a team working on _The Blockchain_ (or even before) let the world know.
   * Be proud when you speak about it! It’s _The Blockchain_ we are talking about! The more people you convert to The Blockchain the happier she is.
   * Sprinkle the project with other buzz words( Artificial intelligence, IOT, Big data, etc): you will multiply the effect!
   * When you speak about your project, don’t break the magic. Just say: “we are solving xxxxx with _The Blockchain_”. Don’t give too much detail. (if you have respected the formula, you should not be able to explain the problem you are solving anyway).

**Happy Blockchain project!**


 

_PS: this post is made with a lot of sarcasms, but also some truth (inspired from real situations). I believe that blockchain technology is a true innovation and could be a real game changer (as bitcoin is). But I also believe that it is just a tool. As any tools, it could be good for some situations and pretty bad for others. As a tool it has to be understood and use in a good way._

_So if it seem familiars, and you want to avoid the embarrassments that magic can cause some times, you may want to hire us to pass the_ [“Blockchain reality check”](http://www.whakaaro.consulting/en/services/consulting/)!