Franck Muller - Vanguard Master Banker by joaocarlosphoto

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advertisementphotography · @joaocarlosphoto ·
$14.21
Franck Muller - Vanguard Master Banker
<center>https://joaocarlosphoto.com/wp-content/uploads/2019/11/franck-muller-joao-carlos-psd-18.jpg</center> <br/><h1>FUJIFILM's GFX100 meets FRANCK MULLER's Master Clock!</h1>
<p>I recently had a shoot for legendary watch brand Franck Muller, they create authentic works of art that tell time.</p>
The concept was a gentleman driver, combining custom cafe racers and a well dressed tailored gentleman driver. This was definitely a super cool concept. However when you're shooting on location there are so many factors that come to play.</p>
<img src="https://joaocarlosphoto.com/wp-content/uploads/2019/11/franck-muller-joao-carlos-psd-21.jpg" sizes="(max-width: 960px) 100vw, 960px" srcset="https://joaocarlosphoto.com/wp-content/uploads/2019/11/franck-muller-joao-carlos-psd-21.jpg 1440w, https://joaocarlosphoto.com/wp-content/uploads/2019/11/franck-muller-joao-carlos-psd-21-768x576.jpg 768w, https://joaocarlosphoto.com/wp-content/uploads/2019/11/franck-muller-joao-carlos-psd-21-800x600.jpg 800w, https://joaocarlosphoto.com/wp-content/uploads/2019/11/franck-muller-joao-carlos-psd-21-500x375.jpg 500w" alt="" width="960" height="720" /><br/>
Our adventure would take us to the streets of Downtown Lisbon.</p>
Another important factor in our shoot was the watches themselves are very small and shiny and they are also super reflective if that wasn’t enough, our model had a mirrored helmet and visor. I was commissioned to shoot stills and video.</p>
This gave me the perfect opportunity to film with the new Fujifilm GFX100 and really test its versatility in a real world working environment. In these situations it’s crucial to have a fast and responsive camera. That was definitely my first impression of the GFX100, I usually have a dedicated video and separate stills camera. For this session, I took some stunning stills at maximum quality 102 mpx with the Fujifilm GFX100.</p>
<img src="https://joaocarlosphoto.com/wp-content/uploads/2019/10/franck-muller-joao-carlos-16-1125x1500.jpg" sizes="(max-width: 960px) 100vw, 960px" srcset="https://joaocarlosphoto.com/wp-content/uploads/2019/10/franck-muller-joao-carlos-16-1125x1500.jpg 1125w, https://joaocarlosphoto.com/wp-content/uploads/2019/10/franck-muller-joao-carlos-16.jpg 810w, https://joaocarlosphoto.com/wp-content/uploads/2019/10/franck-muller-joao-carlos-16-768x1024.jpg 768w, https://joaocarlosphoto.com/wp-content/uploads/2019/10/franck-muller-joao-carlos-16-800x1067.jpg 800w, https://joaocarlosphoto.com/wp-content/uploads/2019/10/franck-muller-joao-carlos-16-500x667.jpg 500w" alt="" width="960" height="1280" /><br/>
<img src="https://joaocarlosphoto.com/wp-content/uploads/2019/10/franck-muller-joao-carlos-9.jpg" sizes="(max-width: 960px) 100vw, 960px" srcset="https://joaocarlosphoto.com/wp-content/uploads/2019/10/franck-muller-joao-carlos-9.jpg 1440w, https://joaocarlosphoto.com/wp-content/uploads/2019/10/franck-muller-joao-carlos-9-768x576.jpg 768w, https://joaocarlosphoto.com/wp-content/uploads/2019/10/franck-muller-joao-carlos-9-800x600.jpg 800w, https://joaocarlosphoto.com/wp-content/uploads/2019/10/franck-muller-joao-carlos-9-500x375.jpg 500w" alt="" width="960" height="720" /><br/>
https://youtu.be/FWA3sPXhvW8
<img src="https://joaocarlosphoto.com/wp-content/uploads/2019/11/franck-muller-joao-carlos-psd-3.jpg" sizes="(max-width: 960px) 100vw, 960px" srcset="https://joaocarlosphoto.com/wp-content/uploads/2019/11/franck-muller-joao-carlos-psd-3.jpg 1440w, https://joaocarlosphoto.com/wp-content/uploads/2019/11/franck-muller-joao-carlos-psd-3-768x576.jpg 768w, https://joaocarlosphoto.com/wp-content/uploads/2019/11/franck-muller-joao-carlos-psd-3-800x600.jpg 800w, https://joaocarlosphoto.com/wp-content/uploads/2019/11/franck-muller-joao-carlos-psd-3-500x375.jpg 500w" alt="" width="960" height="720" /><br/>
<img src="https://joaocarlosphoto.com/wp-content/uploads/2019/11/franck-muller-joao-carlos-psd-14.jpg" sizes="(max-width: 960px) 100vw, 960px" srcset="https://joaocarlosphoto.com/wp-content/uploads/2019/11/franck-muller-joao-carlos-psd-14.jpg 1440w, https://joaocarlosphoto.com/wp-content/uploads/2019/11/franck-muller-joao-carlos-psd-14-768x576.jpg 768w, https://joaocarlosphoto.com/wp-content/uploads/2019/11/franck-muller-joao-carlos-psd-14-800x600.jpg 800w, https://joaocarlosphoto.com/wp-content/uploads/2019/11/franck-muller-joao-carlos-psd-14-500x375.jpg 500w" alt="" width="960" height="720" /><br/>
https://youtu.be/nSJ9weuNuT0
The GFX100 was used as a dedicated video camera, utilizing all of its features to create the most cinematic look possible. The color reproduction is outstanding, picking up even the motorcycle's finest details and textures.</p>
I love the quality and look of 4K video! With the added five axis integrated body stabilization, my footage came out nice and smooth.</p>
The GFX100 films at Cinema 4K, recording in a 17.9 format, 4:2:2 / 10 bit, I absolutely love that look and cinematic style. The added F log gives me more latitude and full color correction control during the color grading process, matching the quality levels I was aiming for.</p>
Back in the day, I loved the look of the Fujifilm I was using. The color separation, the skin tones, the right amount of contrast were the exact ones for my kind of image. So, I decided to test the in-camera ETERNA Film Simulation modes. The cinematic and retro look were still there, making this a great option for a same day edit kind of job.</p>
The post-processing needed was just minimal. It also records Full-HD, with up to 120 frames-per-second, for perfect slow-motion footage. When you’re shooting in adverse conditions, it helps to know that your gear is robust and can withstand the elements. Shooting in constantly changing lighting conditions can be very challenging.</p>
At the end of the day, I feel that the GFX100 is the ideal tool for my multimedia productions and it perfectly found its place at my creative toolbox.</p>
You can check more pictures from this project <a title="Joao-Carlos-Photo-Franck-Muller" href="https://joaocarlosphoto.com/gallery/franck-muller/"><em><strong>here</strong></em></a>.

<img src="https://joaocarlosphoto.com/wp-content/uploads/2019/11/franck-muller-joao-carlos-psd-22.jpg" sizes="(max-width: 960px) 100vw, 960px" srcset="https://joaocarlosphoto.com/wp-content/uploads/2019/11/franck-muller-joao-carlos-psd-22.jpg 1440w, https://joaocarlosphoto.com/wp-content/uploads/2019/11/franck-muller-joao-carlos-psd-22-768x576.jpg 768w, https://joaocarlosphoto.com/wp-content/uploads/2019/11/franck-muller-joao-carlos-psd-22-800x600.jpg 800w, https://joaocarlosphoto.com/wp-content/uploads/2019/11/franck-muller-joao-carlos-psd-22-500x375.jpg 500w" alt="" width="960" height="720" /><br/>
<img src="https://joaocarlosphoto.com/wp-content/uploads/2019/11/franck-muller-joao-carlos-psd-10.jpg" sizes="(max-width: 960px) 100vw, 960px" srcset="https://joaocarlosphoto.com/wp-content/uploads/2019/11/franck-muller-joao-carlos-psd-10.jpg 1440w, https://joaocarlosphoto.com/wp-content/uploads/2019/11/franck-muller-joao-carlos-psd-10-768x576.jpg 768w, https://joaocarlosphoto.com/wp-content/uploads/2019/11/franck-muller-joao-carlos-psd-10-800x600.jpg 800w, https://joaocarlosphoto.com/wp-content/uploads/2019/11/franck-muller-joao-carlos-psd-10-500x375.jpg 500w" alt="" width="960" height="720" /><br/>
<figure><img src="https://joaocarlosphoto.com/wp-content/uploads/2019/12/3leggedthing-fujijilmgfx100.jpg" sizes="(max-width: 960px) 100vw, 960px" srcset="https://joaocarlosphoto.com/wp-content/uploads/2019/12/3leggedthing-fujijilmgfx100.jpg 1125w, https://joaocarlosphoto.com/wp-content/uploads/2019/12/3leggedthing-fujijilmgfx100-810x1080.jpg 810w, https://joaocarlosphoto.com/wp-content/uploads/2019/12/3leggedthing-fujijilmgfx100-768x1024.jpg 768w, https://joaocarlosphoto.com/wp-content/uploads/2019/12/3leggedthing-fujijilmgfx100-800x1067.jpg 800w, https://joaocarlosphoto.com/wp-content/uploads/2019/12/3leggedthing-fujijilmgfx100-500x667.jpg 500w" alt="3-legged-thing-fujifilm" width="960" height="1280" /><br/><figcaption>Here's a perfect example of how I used my FUJIFILM GFX100 mounted on a monopod to improve my workflow when photographing.</figcaption></figure>
<figure><img src="https://joaocarlosphoto.com/wp-content/uploads/2019/12/zhiyum-fujijilm.jpg" sizes="(max-width: 960px) 100vw, 960px" srcset="https://joaocarlosphoto.com/wp-content/uploads/2019/12/zhiyum-fujijilm.jpg 1125w, https://joaocarlosphoto.com/wp-content/uploads/2019/12/zhiyum-fujijilm-810x1080.jpg 810w, https://joaocarlosphoto.com/wp-content/uploads/2019/12/zhiyum-fujijilm-768x1024.jpg 768w, https://joaocarlosphoto.com/wp-content/uploads/2019/12/zhiyum-fujijilm-800x1067.jpg 800w, https://joaocarlosphoto.com/wp-content/uploads/2019/12/zhiyum-fujijilm-500x667.jpg 500w" alt="" width="960" height="1280" /><br/><figcaption>My FUJUFILM XT3 mounted on the ZHIYUM's Crane 3 Gimbal worked incredibly well to shoot the footage for Franck Muller's advertisement video.</figcaption></figure>
<figure><img src="https://joaocarlosphoto.com/wp-content/uploads/2019/12/makingoffranckmuller2.jpg" sizes="(max-width: 600px) 100vw, 600px" srcset="https://joaocarlosphoto.com/wp-content/uploads/2019/12/makingoffranckmuller2.jpg 600w, https://joaocarlosphoto.com/wp-content/uploads/2019/12/makingoffranckmuller2-150x150.jpg 150w, https://joaocarlosphoto.com/wp-content/uploads/2019/12/makingoffranckmuller2-500x500.jpg 500w, https://joaocarlosphoto.com/wp-content/uploads/2019/12/makingoffranckmuller2-120x120.jpg 120w" alt="" width="600" height="600" /><br/><figcaption>On the right, Petro Davim is using the FUJIFILM X-H1. Combining the camera with a shoulder mount allowed us to have free movement, the X-H1 sensor stabilizer allowed us to obtain smooth footage results.</figcaption></figure>
<figure><img src="https://joaocarlosphoto.com/wp-content/uploads/2019/12/makingoffranckmuller1-copy.jpg" sizes="(max-width: 600px) 100vw, 600px" srcset="https://joaocarlosphoto.com/wp-content/uploads/2019/12/makingoffranckmuller1-copy.jpg 600w, https://joaocarlosphoto.com/wp-content/uploads/2019/12/makingoffranckmuller1-copy-150x150.jpg 150w, https://joaocarlosphoto.com/wp-content/uploads/2019/12/makingoffranckmuller1-copy-500x500.jpg 500w, https://joaocarlosphoto.com/wp-content/uploads/2019/12/makingoffranckmuller1-copy-120x120.jpg 120w" alt="" width="600" height="600" /><br/><figcaption>Getting as clsose as possible from our subjet is important when composing and photographing such small acessories.</figcaption></figure>
<h2 contenteditable="true" data-elementor-setting-key="title" data-pen-placeholder="Type Here...">Credits​ &amp; Special Thanks</h2>
<strong>Very special thanks to to those who so much contributed to this project:</strong></p>
<strong>Franck Muller Creative Director/Brand Manager Portugal - Nuno Laginha, Jewelry &amp; Watches - Torres Distribuição, BMW Motorcycle - Bandit Garage Portugal, Helmet - Bitwell, Suit - Alfaiataria Lusa, Shoes - The Baron's Cage, Custom Special Edition Gloves - Venegasi Jackets, Cameras - Local/Space - Raw Culture Bairro Alto</strong></p>
<strong>And of course to all the team: João Carlos - Photographer/Director/Cameraman, Editor/Cameraman - Pedro Davim, Assistant/Post Production - Petko Angelov, Cameraman - Martim Vidigal, Model - Rodrigo Castelhano, Styling - Miguel Velosa, Styling assistant - Silvie de Pina.</strong></p>

<figure><img src="https://joaocarlosphoto.com/wp-content/uploads/2019/12/74954396-ed17-4b72-8689-dee3ba0ee526.jpg" sizes="(max-width: 960px) 100vw, 960px" srcset="https://joaocarlosphoto.com/wp-content/uploads/2019/12/74954396-ed17-4b72-8689-dee3ba0ee526.jpg 1440w, https://joaocarlosphoto.com/wp-content/uploads/2019/12/74954396-ed17-4b72-8689-dee3ba0ee526-1080x1080.jpg 1080w, https://joaocarlosphoto.com/wp-content/uploads/2019/12/74954396-ed17-4b72-8689-dee3ba0ee526-150x150.jpg 150w, https://joaocarlosphoto.com/wp-content/uploads/2019/12/74954396-ed17-4b72-8689-dee3ba0ee526-768x768.jpg 768w, https://joaocarlosphoto.com/wp-content/uploads/2019/12/74954396-ed17-4b72-8689-dee3ba0ee526-800x800.jpg 800w, https://joaocarlosphoto.com/wp-content/uploads/2019/12/74954396-ed17-4b72-8689-dee3ba0ee526-500x500.jpg 500w, https://joaocarlosphoto.com/wp-content/uploads/2019/12/74954396-ed17-4b72-8689-dee3ba0ee526-120x120.jpg 120w" alt="Franck-Muller-Team-" width="960" height="960" /><br/></figure>
A shot of those who helped me achieving this amazing results. Big thanks to you all!
<h3>Gear List</h3>
<strong>FUJIFILM GFX100
FUJIFILM XT3
FUJIFILM X-H1
ZHIYUM CRANE 3 Lab Gimbal
ZHIYUM Monopod
3 Legged Thing Monopod
WESTCOTT Ice Light
WESTCOTT Flex
Profoto A1
Profoto B1
Profoto B10
Profoto B2
Shoulder Rig
Light Tripods
Colored Light Filters
SANDISK Memory Cards
Black Background Cloth</strong>

<img src="https://joaocarlosphoto.com/wp-content/uploads/2019/12/franck-muller-mupi-digtal-faria-web.jpg" sizes="(max-width: 960px) 100vw, 960px" srcset="https://joaocarlosphoto.com/wp-content/uploads/2019/12/franck-muller-mupi-digtal-faria-web.jpg 1148w, https://joaocarlosphoto.com/wp-content/uploads/2019/12/franck-muller-mupi-digtal-faria-web-827x1080.jpg 827w, https://joaocarlosphoto.com/wp-content/uploads/2019/12/franck-muller-mupi-digtal-faria-web-768x1003.jpg 768w, https://joaocarlosphoto.com/wp-content/uploads/2019/12/franck-muller-mupi-digtal-faria-web-800x1045.jpg 800w, https://joaocarlosphoto.com/wp-content/uploads/2019/12/franck-muller-mupi-digtal-faria-web-500x653.jpg 500w" alt="" width="960" height="1254" /><br/>
<img src="https://joaocarlosphoto.com/wp-content/uploads/2019/12/franck-muller-mupi-digtal-lisboa-web.jpg" sizes="(max-width: 844px) 100vw, 844px" srcset="https://joaocarlosphoto.com/wp-content/uploads/2019/12/franck-muller-mupi-digtal-lisboa-web.jpg 844w, https://joaocarlosphoto.com/wp-content/uploads/2019/12/franck-muller-mupi-digtal-lisboa-web-608x1080.jpg 608w, https://joaocarlosphoto.com/wp-content/uploads/2019/12/franck-muller-mupi-digtal-lisboa-web-768x1365.jpg 768w, https://joaocarlosphoto.com/wp-content/uploads/2019/12/franck-muller-mupi-digtal-lisboa-web-800x1422.jpg 800w, https://joaocarlosphoto.com/wp-content/uploads/2019/12/franck-muller-mupi-digtal-lisboa-web-500x889.jpg 500w" alt="" width="844" height="1500" /><br/>
<img src="https://joaocarlosphoto.com/wp-content/uploads/2019/12/franck-muller-mupi-digtal-web.jpg" sizes="(max-width: 960px) 100vw, 960px" srcset="https://joaocarlosphoto.com/wp-content/uploads/2019/12/franck-muller-mupi-digtal-web.jpg 1500w, https://joaocarlosphoto.com/wp-content/uploads/2019/12/franck-muller-mupi-digtal-web-768x501.jpg 768w, https://joaocarlosphoto.com/wp-content/uploads/2019/12/franck-muller-mupi-digtal-web-800x522.jpg 800w, https://joaocarlosphoto.com/wp-content/uploads/2019/12/franck-muller-mupi-digtal-web-500x326.jpg 500w" alt="Franck Muller" width="960" height="627" /><br/>
<img src="https://joaocarlosphoto.com/wp-content/uploads/2019/12/frank-muller-adv-airport-web-.jpg" sizes="(max-width: 960px) 100vw, 960px" srcset="https://joaocarlosphoto.com/wp-content/uploads/2019/12/frank-muller-adv-airport-web-.jpg 1500w, https://joaocarlosphoto.com/wp-content/uploads/2019/12/frank-muller-adv-airport-web--1239x1080.jpg 1239w, https://joaocarlosphoto.com/wp-content/uploads/2019/12/frank-muller-adv-airport-web--768x669.jpg 768w, https://joaocarlosphoto.com/wp-content/uploads/2019/12/frank-muller-adv-airport-web--800x697.jpg 800w, https://joaocarlosphoto.com/wp-content/uploads/2019/12/frank-muller-adv-airport-web--500x436.jpg 500w" alt="" width="960" height="836" /><br/>
<figure><img src="https://joaocarlosphoto.com/wp-content/uploads/2019/12/frank-muller-airport-1-web-.jpg" sizes="(max-width: 912px) 100vw, 912px" srcset="https://joaocarlosphoto.com/wp-content/uploads/2019/12/frank-muller-airport-1-web-.jpg 912w, https://joaocarlosphoto.com/wp-content/uploads/2019/12/frank-muller-airport-1-web--657x1080.jpg 657w, https://joaocarlosphoto.com/wp-content/uploads/2019/12/frank-muller-airport-1-web--768x1263.jpg 768w, https://joaocarlosphoto.com/wp-content/uploads/2019/12/frank-muller-airport-1-web--800x1316.jpg 800w, https://joaocarlosphoto.com/wp-content/uploads/2019/12/frank-muller-airport-1-web--500x822.jpg 500w" alt="" width="912" height="1500" /><br/><figcaption>FRACNK MULLER GENEVE - Lisbon Airport, Portugal</figcaption></figure>
<figure><img src="https://joaocarlosphoto.com/wp-content/uploads/2019/12/frank-muller-airport-2-web-.jpg" sizes="(max-width: 622px) 100vw, 622px" srcset="https://joaocarlosphoto.com/wp-content/uploads/2019/12/frank-muller-airport-2-web-.jpg 622w, https://joaocarlosphoto.com/wp-content/uploads/2019/12/frank-muller-airport-2-web--500x667.jpg 500w" alt="" width="622" height="830" /><br/><figcaption>FRACNK MULLER GENEVE - Lisbon Airport, Portugal</figcaption></figure> <br /><center><hr/><em>Posted from my blog with <a href='https://wordpress.org/plugins/steempress/'>SteemPress</a> : https://joaocarlosphoto.com/franck-muller-vanguard-master-banker/ </em><hr/></center>
👍  , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , and 358 others
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@c-squared ·
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<div class="pull-left">https://cdn.steemitimages.com/DQmVHt1f2jqCViLk6dX2SZsajYRWBpmdQA7sQDEbuQBxFB3/c2100.png</div><br>This post was shared in the <a href="https://discord.gg/B8JFmJ4">Curation Collective Discord community</a> for curators, and upvoted and resteemed by the @c-squared community account after manual review.<br/>@c-squared runs a <a href="https://steemit.com/witness/@c-cubed/announcing-the-launch-of-the-new-c-squared-witness">community witness</a>. Please consider using one of your witness votes on us <a href ="https://steemconnect.com/sign/account-witness-vote?witness=c-squared&approve=true">here</a>
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@georgeboya · 
I really enjoyed the photoshooting and also checked your previous posts and i am amazed:) Looking forward for more and i will share it at my [twitter](https://twitter.com/BoyaGeorge/status/1215295252464095238?s=20) also:)    #posh
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@steemitboard · 
Congratulations @joaocarlosphoto! You have completed the following achievement on the Steem blockchain and have been rewarded with new badge(s) :

<table><tr><td><img src="https://steemitimages.com/60x70/http://steemitboard.com/@joaocarlosphoto/voted.png?202001091621"></td><td>You received more than 6000 upvotes. Your next target is to reach 7000 upvotes.</td></tr>
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@tarazkp · 
Great shots, nice and clean and the finish is polished. Fantastic work.
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@carlgnash · 
wow what a cool photoshoot.  This turned out amazing and thanks so much for talking through the process and giving us so much insight into what a polished ad campaign like this is like from the other side of the lens.  This is an amazing post!  Highly resteemed :)
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