Sound advice.  I've been struggling to communicate to a few people about my interest in cryptocurrencies, coin exchanges and steemit.  These seem like great bridges to a wider audience.

Awesome advice!!

You cannot avoid a word like Blockchain no more than you could have avoided a words like 
Internet or World Wide Web back in the day. Will it get changed to BC. (now that would be ironic.)
I think diluting the terms pushes it back down into the never ending stack of  "Get Rich Quick" marketing blurry websites. I messaged a friend about Steemit and used the Blockchain selling point. And it still sounded like a Tony Robbins infomercial. 
So I will need to polish my blurb a bit more.
I wrote on my Steemit blog recently about the weirdness of the whole Blockchain Bitcoin thingy. 
It was meant to be funny, but  maybe folks are just not ready for my kind of Blockchain humor;D~  <br>https://steemit.com/til/@franks/til-fantastic-magical-blockchain-beasts-and-where-to-find-them<br>

>Avoid "decentralized".

That one's pretty easy; because it's not decentralized. It is owned by Steemit HQ, Ned is the CEO, Dan is the CTO, plus of course the top 1% of whales own the lionshare. So yeah, pretty easy to avoid that one :-)

*Cg*

Any time something new is introduced, you need a technical sounding brand name for the magic that makes it different from what the consumer has been using.  

**Remember this from the movie _Grease_?**

---------

Well this car could be **_systematic_
_Hydromatic_
_Ultramatic_**
Why it could be **_Greased Lightning!_** (Greased lightning!)

We'll get some overhead lifters and some four barrel quads
Oh yeah
(Keep talking, whoa, keep talking)
A fuel injection cutoff and chrome plated rods oh yeah
(I'll get the money, I'll kill to get the money)
With a four speed on the floor, they'll be waiting at the door
You know that ain't no shit, we'll be getting lots of tit
In Greased Lightning

[Chorus]
Go Greased Lightning, you're burning up the quarter mile
(Greased Lightning, go Greased Lightning!)
Go Greased Lightning, you're coasting through the heat lap trial
(Greased Lighting, go Greased Lightning)
You are supreme, the chicks'll cream for **Greased Lightning**
---------

**Yeah.  Greased Lightning.  It's like that.**

One of the worst thing about promoting steemit is that it can actually sound like another ponzi scheme. When someone says "I earned xxx dollars in few minutes just with one simple blog post", people simply go into a rejection mode.

There is the promotion of Steem, steemit and its content. Would other words be avoided?
No governments. The majority recognizes the need for a government but does not like politicians.
No rules: The majority recognizes the need for laws and regulations for a certain social order. We do it daily in our lives: at home, on the road, at work. Whoever does not respect these laws and regulations can not be compelled force individuals as governments.
Freedom and no censorship. The majority acknowledges that we have relative freedom and that everything is not good to say. Today is pornography, tomorrow it will be radicals, fanatics, extremists and what else.
Some people who think differently than the majority think they are free, they know the truth, they have become adults and they must impose their ideology in the world.
Marketing or politically correct?

I agree.  One of my suggestions to people is "Reward Tokens".  People like the idea of rewards and understand a token as being well simply a token.  A token (of reward) may be given to and from one another.
Shared on [twitter](https://twitter.com/Steem_Land/status/807643955508559872)

Great points @kevinwong!
Crypt, alternative and chains...there's a certain amount of irony in using those words for something supposedly unencumbered. ***Who's in charge of naming stuff anyways???***  lol