<p>Developing an online marketing strategy as well as possible, is the right thing to do. However, are you sure that the strategy that has been implemented has been effective and efficient for your business? Very often SMEs or Small and Medium Enterprises spend more of their money on online marketing compared to large companies, they use their money for SEO, social media and also paid advertisements both Google and Facebook, so they can get high traffic.</p><p>But, don't worry now we have an effective online marketing method that can be run as soon as possible, here are some ways:</p><p>Determine Your Customers Now</p><p>For a businessman to determine a customer, it is as important as determining what products to sell and where to invest. When you determine the customer from now on, you will be able to determine which type of media is most effective. For example, if your customer is a woman, the marketing medium that you can use is Instagram (according to a survey by the Director of TNS Indonesia, a market research company surveyed that 63% of women are more likely to be active using social media than men). In addition, make a few questions when you determine the ideal customer for you, with a few questions:</p><p>- What is the ideal customer I want?</p><p>- Is my ideal customer a woman or a man?</p><p>- What about my ideal customer profile? Entrepreneurs, housewives, students, parents, managers, teenagers? (Here you can find out which media you will use)</p><p>- What is the net income of my ideal customer? (From this question you can determine the appropriate price)</p><p>- Do my customers have a lot of time for online time?</p><p>- What time can they have time to go online? (From this question you can specify the time to post the product)</p><p>- Usually where my customers will look for the product / service that I offer?</p><p>When you have written these questions and answered them, from there you will be able to get the right picture, about how you can place the message.</p><p>The Importance of Google as Online Marketing</p><p>We know that Google is a giant Search Engine that currently has 80% of people in the world. So, Google is very important to focus on running an SEO (Search Engine Optimization) business on this one search engine. Yahoo and Bing are less important, but there is no harm in you also do the optimization here. However, what can be done on Google? Here are some steps:</p><p>- Determine Keywords</p><p>In order for your SEO business to run well on Google, all you need to do is determine the keywords that are right or relevant to your business. Use keywords that have phrases with a lot of words or in other words "long-tail keywords".</p><p>- Social media</p><p>There are 3 top social media that can be your focus, including Facebook, Twitter and LinkedIn. You can provide netizens (online communities) with accurate information about the business.</p><p>- Fix Your Content</p><p>The reason many people buy a product is because the content is interesting and very helpful to them. So, it's good that you can create quality content that can convey information needed by the community.</p><p>- Pay attention to Landing Pages</p><p>All the effort that you do starting from choosing keywords, improving content, to using social media is an effort from SEO that aims to attract visitors to your landing pages. Make sure that your landing pages can run well and contain useful information.</p><p>Choosing a Target Marketing</p><p>When you have run both effective online marketing methods above, then what you can do is choose a target. The purpose of choosing an online marketing target is to</p>