Exaggeration in promoting my products is beneficial or harmful? "Volkswagen" by lfgiaa

volkswagen · @lfgiaa · Dec 2 '20 (edited)

$1.89

Exaggeration in promoting my products is beneficial or harmful? "Volkswagen"

There is no doubt that the first thing that the customer thinks about when buying any product is the capabilities of this product and what distinguishes it from other competitors, so this is the separator that determines whoever buys this product or others.

![image.png](https://cdn.steemitimages.com/DQmSsUYaBbYnUENBaR5vVptKU9Sa3ngGS5Lonap5yvR81NL/image.png)

Many entrepreneurs take advantage of this point and exaggerate in excess in the maximization of their products, so that some people resort to giving customers suggestions of specific capabilities in their product, and those capabilities are not available in it originally.

So, there is no problem if entrepreneurs want to maximize their products and promote them on a large scale and in attractive terms, but the most important thing that must be taken into account is honesty.

They should pay attention not to deceive the customer, as he is not naive, if he is deceived today, he will achieve for the project owner what he really wanted and buy the product, but after a while he will discover that he has been deceived, and then he will lose many times what he wanted to earn.

I read that the German company "Volkswagen" launched a car for it and stated that the car is environmentally friendly. Its advertising campaign really succeeded and sold about 550 thousand cars within 7 years, but in 2016 the company was discovered deceiving customers and exaggerating their advertising, so the company was forced to pay huge sums to customers Those who bought the car to compensate them for the damage and deception in the advertising campaign.

![image.png](https://cdn.steemitimages.com/DQmVbi5aoH7xb9cMTZ72sQw4X8SHJ4NJxH7A7wp5UnUgJiZ/image.png)

So we can advertise the product as much as we want it to be glorified, but we do not forget that the customer does not like someone who deceives him, so advertising will turn on us, not with us.

Have you ever scoured over propaganda and discovered it was an exaggeration or a hoax? If your answer was yes, how did you react to it?
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