Anyone who said that starting your own business is hard, is someone who probably isn't the best person suited to being self employed.
It's all about mindset, you see...
#### Doing business is the easiest thing in life that you can ever do – if you have the right mindset.
If you have to wear a mask to present to the world, you are, by it's very definition, not being yourself.
That is never conducive to a happy long term, successful business.
If you can't be yourself in your business, then your business is very possibly the wrong one for you.
_Good business_ is about respect for yourself in what you are doing, and most of all, respecting your customers.
Putting on mask is disrespecting all of these.
If challenges are a chore, and negative, rather than something faced with a gritted teeth relish every waking morning, then it will only wear you down, and ultimately it will collapse in on itself - And in on the very thing you're attempting to build.
If the price of your business is a negative one to you personally, then only the fool would continue.
It's self destructive.
Business is hard work yes, but if it's not also a continual source of enjoyment - even the stressful parts - then why bother?
Brutality of the free market is something to embrace wholeheartedly, and not to be intimidated by.
If you can't embrace that positive reality, then change your mindset. And quickly .
Or get a job.
Many people I've met, love the idea of the 'self employed entrepreneur' , but they are simply not psychologically built that way, no matter how much that they think they are.
Mindsets can be made, and altered with experiences of , but many of 'the dreamer entrepreneurs', are just that.
Get a job.
Know yourself.
'The dream' and 'the reality', when meeting for the first time in the real world, can be a psychological train wreck!
For me personally, it's the opposite. I never _dreamed_ of my business ventures..
I saw an opportunity, and I took it.
The dreams came _after_ the reality started to take shape...
Each to their own, of course - but trying to force a square peg into a round hole is never destined to really work, and I have seen many people in this last few years, who's degree tells them that they are much cleverer than they really are.
And it is seriously harsh.
Harsh to see government imposed educational delusion meet the real world.
It's no surprise depression is so rife in the people who find out that they are not the people that they were told they were.
Indoctrinated by their own education system!
Naive ideologues, thrown out of this indoctrination system, then find that their principles _can't gel_ with the free market world, and it causes nothing but conflict within themselves, which can only leads to some serious, serious, problems.
The market place does not care for your concepts, ideologies, or you frailty of logic - It's only concern is doing the business.
When you are launched into the adult world of business, I can only imagine how painful a process it must be when faced with such challenges, whenthe external world collides, with the inner educational social construct of delusion.
(I've observed it in others, many times- but not having experienced it myself, it can only be perception.)
### Pragmatism is king...
It's tough out there, being in the spotlight, under scrutiny from both within and from the outside world.
You have nowhere to hide.
The glamorous road of entrepreneurial zeal is littered with the frail deflated ego's of certain success.
When forming a company, and making a name means something, it's a warning sign.
It's just a concept until the business rolls in. Nothing more.
Turning idea into reality is the business.
I've know some people (worth several millions) , and they never even had a business card, website, or premises.
...And so back to the entrepreneurial graveyard of zeal.
A place where self pity strokes the flattened ego, and tries to tries to revive the corpse...
It's paved in hard reality and not fluffy concept.
If your profit and success don't bring you happiness, then why on earth would you be dealing with all the stress that comes with being a business person? An 'entrepreneur?'
If all you feel is negativity, why would you bother?
Get a job, and avoid the headache.
That way, you can still be just as miserable, but without 90% of the stress.
If uncertainty brings anxiety, instead of drive and positivity then 'doing business', is really not your business.
_If ambition costs, you're paying too much._ Always.
'Entrepreneurship' is never the secret way out of poverty.
It's only mindset that does this.
It's an outlook on life -and in this - your environment is irrelevant.
A tin shack, shanty town, or glittering sky scrapers, it's all _exactly the same_
#### It's only the mindset that matters.
Mindset maketh the man.
Waiting for it to happen is a losing strategy.
Make it happen.
Clean your head.
How much are you _willing to do_ to make it happen?
'Ambition to achieve', and fluffy dreams of success are _no where near_ the same thing...
Will you willingly crush your ego, to get ahead?
Will you be quiet, when you want to scream out?
Will you be humble, to gain value?
Can you clean your head of childish ideological wants, and all the associated guilt that comes with it, when you're faced with the real world?
#### Can you become the pragmatist?
No? Then get a job. And dream.
