In my last post, I talked about the introduction to both marketing and also advertising and today I will be going further to talk about the roles of advertising ### The roles of advertising While trying to extract more information about the roles of advertising using the AIDCA model: A - Attention I - interest D - Desire C - Conviction A - Action It is a medium of attracting the eye of the potential audience or targeted publics It builds their interest within the message it presents It arouses the desire of the purchasers to patronize the message It makes them to require action by buying the merchandise It explains to the general public about the existence of a product It educates the overall public about the advantage of a product It entertains the overall public in itโs presentation and packaging It orientates and re-orientates the overall public a couple of misinformal opinion It creates job for several communication and no communication experts among other skilled personnel It builds brand preference As I even have weakened the rationale of selling and advertisement it'd be easy for a business practitioner to connote the only strategy to use for his successful business to assist him achieve more or gain increasingly within the business he finds himself in. ![images (2).png](https://files.peakd.com/file/peakd-hive/mandate/EpA8GPXFvj2qbaSZwEj7NHGRZWWcRSTPvTWSs74feGqbGQDSN1K2DpBNsptMjAu89Rp.png) [Image Source](https://www.thegratifiedblog.com/marketing-vs-advertising/) To further explain the 2 it's said that advertising has got to do with the creation of awareness for a replacement or existing Goods so a successful business man shouldnโt stop advertising cause he has got to be before his competitors in every way because when he's successful it means his business is already documented if he divided to stop advertising a replacement business almost like his might come up and release updated virtues about his product and thus the purchasers might be forced to need to vary their preference since the merchandise is new. And while in terms of selling it deals with the day to day activities of life that has got to do with the power of a consumer to possess the want to satisfy his need. A business man should structure the power to realize consumer trust by satisfying customers needs in the least cost. The business man should plan to follow the four factor consideration called the four ps of selling propounded by McCarthy which are : Product Price Place Promotion In place of selecting between the two the businessman should select marketing strategies cause they go to interrupt down events and therefore the thanks to simultaneously help grow relationships and bonds between the purchasers and organizations purchasing their produce and would help him in generating more funds and consumers trust. Thank you for stopping by to read my article. If you actually like what you see๐๐๐,watch๐ท๐บ๐ธ and read๐๐ I would equally be grateful for an upvoteโฅ๏ธโก a very cool comment under my comment box or a reblog ๐๐ for everyone to see ... and perhaps maybe you would like to follow me for more of my Post to show on your own feeds. Don't miss any of my Post.๐. Special thanks to all who put big smiles on my face with Auto Upvote for always being supportive to me ๐๐ฏ.
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permlink | importance-of-marketing-vs-advertising-in-a-business-part-3 | ||||||
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thecryptodrive | 0 | 7,574,209,457 | 16.5% | ||
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eric818 | 0 | 30,965,132,007 | 1.65% | ||
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punkxer | 0 | 0 | 18.5% | ||
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kamikaze | 0 | 3,704,317,869 | 16.5% | ||
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designieplay | 0 | 6,335,852,227 | 33% | ||
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adesojisouljay | 0 | 1,915,074,263 | 16.5% | ||
pexpresiones | 0 | 173,519,343 | 33% | ||
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akdx | 0 | 14,751,093,402 | 33% | ||
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juanmolina | 0 | 6,783,486,773 | 33% | ||
bigpower | 0 | 11,058,346,592 | 7.4% | ||
coach.piotr | 0 | 253,305,239 | 100% | ||
cyrusemerson | 0 | 41,778,371,410 | 100% | ||
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vixmemon | 0 | 557,949,125 | 33% | ||
lebey1 | 0 | 71,548,407 | 33% | ||
rubenp | 0 | 1,109,487,767 | 33% | ||
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erica005 | 0 | 271,000,242 | 4.95% | ||
carlir | 0 | 5,624,580,570 | 33% | ||
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alokkumar121 | 0 | 36,923,849,502 | 33% | ||
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vtanh | 0 | 0 | 4.95% | ||
mintymile | 0 | 4,102,412,806 | 100% | ||
reflektor | 0 | 1,168,418,819 | 7.4% | ||
bippe | 0 | 312,145,034,596 | 7.4% | ||
bambuka | 0 | 6,071,121,641 | 3.3% | ||
hingsten | 0 | 430,177,806,311 | 7.4% | ||
help.venezuela | 0 | 42,790,138,564 | 70% | ||
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anhvu292 | 0 | 0 | 9.9% | ||
thuclh | 0 | 0 | 9.9% | ||
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tocho2 | 0 | 51,491,730,090 | 12% | ||
chunkysoupsvc | 0 | 992,561,912 | 33% | ||
humor0404 | 0 | 7,309,100,199 | 33% | ||
roadofrich | 0 | 768,634,111 | 1.65% | ||
kgswallet | 0 | 223,148,697 | 16.5% | ||
cannabiscafe | 0 | 12,407,248 | 16.5% | ||
inven.cu01 | 0 | 0 | 0.82% | ||
helengutier2 | 0 | 2,156,651,183 | 33% | ||
project.hope | 0 | 1,497,546,655,428 | 37% | ||
ghazi-12 | 0 | 32,876,150 | 16.5% | ||
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thebom | 0 | 0 | 9.9% | ||
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ph-nominations | 0 | 434,185,230 | 100% | ||
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awah | 0 | 23,115,583,678 | 29.7% | ||
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luckyali | 0 | 15,959,640,401 | 33% | ||
hosseinrad | 0 | 1,712,530,793 | 33% | ||
protoss20 | 0 | 71,413,498,135 | 16.5% | ||
diego1306 | 0 | 1,138,672,569 | 16.5% | ||
mccoy02 | 0 | 23,171,767,715 | 33% | ||
lovveday | 0 | 499,426,931 | 1% | ||
vhenom | 0 | 3,779,584,165 | 18.5% | ||
beckie96830 | 0 | 31,856,421,412 | 33% | ||
peacemakers | 0 | 96,820,002 | 9.9% | ||
ph-support | 0 | 336,648,240,672 | 33% | ||
fombae | 0 | 4,911,070,184 | 9.9% | ||
qfamily | 0 | 247,905,193 | 37% | ||
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sammylinks | 0 | 2,592,608,442 | 33% | ||
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kingcent | 0 | 6,549,999,772 | 16.5% | ||
hopekel | 0 | 0 | 4.95% | ||
gifxlove | 0 | 1,852,210,879 | 33% | ||
steemgoon.cur | 0 | 40,790,555,435 | 35% | ||
monjuapollonia | 0 | 646,510,886 | 9.9% | ||
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knowledgefruit | 0 | 3,440,814,132 | 33% | ||
prolee | 0 | 2,286,155,011 | 16.5% | ||
curxx | 0 | 0 | 1% | ||
emimoron | 0 | 3,031,227,828 | 33% | ||
okoyeamaka11 | 0 | 5,434,479 | 33% | ||
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Many people over look marketing when it comes to business. I just keep wondering how on earth a business man can even think of cultivating such characters. Without Marketing your business is good as dead. I know business can scale without Marketing but it is good you Market your product, it will give it more exposure.
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Hi @mandate Marketing is fundamental for the business, certainly many entrepreneurs see it as an unnecessary expense but it is not like that. Have a great a day.
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