Just as a pointer, the formatting you have used makes your dot points unreadable. 

If you want to create dot points, all you need to do is use the `-` sign.

- This makes your dot point appear like this. 

On topic, you make some good points.  Online business is very hard without a good audience.  The biggest benefit of doing business online however, is that it's much easier to target a larger audience.  You can even target a global audience with the right product. 

And if you have an established community to target with your products then even better.