Alibaba to run double 11.11 online shopping events starting November 1 | ZDNet by nishalm

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Alibaba to run double 11.11 online shopping events starting November 1 | ZDNet
<center><img src='https://zdnet2.cbsistatic.com/hub/i/r/2018/11/11/1a946b28-8f98-4239-a8b1-c4a18925b26f/thumbnail/770x578/ef69ede214569f9d99a9538f1519c220/alibaba-11-11.jpg' alt='STEEM POSTS' /></center>  

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 <p>Alibaba Group will be hosting its 12th annual 11:11 Global Shopping Festival next month, but according to chief marketing officer<strong> </strong>Chris Tung, this year's event will be twice as big.</p><p>"We have a very particularly special year this year," Tung told media on Thursday.</p><p>He said Alibaba has seen a dramatic and fundamental change in customer shopping behaviour due to the COVID-19 pandemic, as well as a great amount of work done on the merchant side to accelerate their digital transformation.</p> 

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