Ubex_A platform that aims to be one of the main decentralized and global advertising exchanges based on neural networks. by paycoin

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Ubex_A platform that aims to be one of the main decentralized and global advertising exchanges based on neural networks.
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<p><img src="https://steemitimages.com/0x0/https://cdn.steemitimages.com/DQmcAgsNG7NH6JzydQMsEBo7vWGYf665Ky1ZBb5dy3mUMuD/image.png" width="960" height="591"/></p>
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<h3>Hello my crypto friends how are you?</h3>
<h3>Today I'm going to introduce you to a very good platform called Ubex.</h3>
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<h2><em>What is Ubex?</em></h2>
<h3>Ubex is a decentralized advertising exchange, which combines Artificial Intelligence (AI) and Blockchain and aims to improve the current advertising ecosystem by offering quality advertising to the user, more profitability for the advertiser and more efficient tools for advertisers.</h3>
<h3>The platform will have two different interfaces for site owners and advertisers, where they will be able to configure key areas of interest of their resources and configure different restrictions. Almost all the necessary information is recorded in Ethereum blockchain's intelligent contracts.</h3>
<h3>Then the artificial intelligence begins to work, filtering the data in three stages. First, a neural network will evaluate the preferences of the user who entered the site in different categories. Then, taking these categories into account, the second neural network will select suitable candidates for advertising. And the third neural network will predict the success of advertising offers for this particular visitor, and based on this forecast, and will select the desired banner.</h3>
<h3>Ethereum's blockchain was chosen by the project for the most reliable and time-tested intelligent contracts. In addition, the Ubex team counts on its fast escalation. A link to the smart contract will be available no later than 20.05.2018. UBEX will be a standard ERC-20 token and will be used for agreements between direct platform participants, site owners with advertising space and advertisers. Therefore, project tokens are payment tokens and meet all SEC and FINMA requirements.</h3>
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<h3>https://youtu.be/xkgcrGlstnk</h3>
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<h2><em>Objetives</em></h2>
<h2><em>Automate interactions between publishers and advertisers:</em></h2>
<h3><em>Ubex wants to enable publishers and advertisers to interact securely with each other without the use of an intermediary, even when the two parties have no reason to trust each other. To do this, Ubex will use the neural networks and accumulated data to select the most relevant advertising content at a given point in time for a particular user, maximizing the likelihood of obtaining the desired results. Ubex will also have a reputation system and an intelligent contract system to provide secure P2P transactions.</em></h3>
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<h2><em>Reduce commissions and intermediaries:</em></h2>
<h3>Ubex will replace the middlemen with blockchain technology. That means there are no layers between advertisers and publishers. Ubex will use intelligent contracts to allow publishers and advertisers to interact directly with each other. That means publishers can make more money, while advertisers can reduce unnecessary transaction costs.</h3>
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<h2><em>Publishers can token ad slots:</em></h2>
<h3>Ubex makes it easy for publishers to tokenize advertising space. Publishers can publish statistics for their websites online, making it easy for advertisers to choose high-performance websites for their next ad campaign.</h3>
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<h2><em>A multi-layered reputation system:</em></h2>
<h3>Ubex will have a multi-layered reputation system that qualifies advertisers and publishers. This reputation data will be stored in blockchain along with the complete history of the individual transactions. The goal is to reduce fraud and enable a way to deal with the most trusted partners.</h3>
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<h2><em>Pay per result:</em></h2>
<h3>Ubex describes its model as a pay-per-view model. Using blockchain technology, Ubex will pay based on each result verified by blockchain.</h3>
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<h2><em>Management of advertising campaigns:</em></h2>
<h3>Ubex will give advertisers full control over their campaigns, including detailed reporting and data filtering, data import and export, detailed campaign statistics graphics, and transparent transaction control through blockchain.</h3>
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<h2><em>Characteristics</em></h2>
<h2><em>Neural network:</em></h2>
<h3>Gathering the necessary information about Internet resources and their users, analyzing interests, and current user needs</h3>
<h3>Selection of the most relevant and economically profitable ad, matching it with theappropriate advertising format</h3>
<h3>Regression analysis of statistical indicators to determine the most relevant results</h3>
<h3>Accumulation and processing of the history of regression analysis results and training of a neural network with remedial learning</h3>
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<h2><em>Programmatic:</em></h2>
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<h3>A combination of Internet advertising buying methods with the help of a responsible automation engine</h3>
<h3>&nbsp;to make decisions about transactions without any human involvement, on the basis of the socio-demographic and behavioural profiles of a user</h3>
<h3>Real-time trading that makes it easy to buy and sell each ad separately through instant auctions</h3>
<h3>The high-precision orientation, which allows the transition from the purchase of advertising space to the acquisition of the target audience</h3>
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<h2><em>Blockchain:</em></h2>
<h3>Development of a multi-level advertiser reputation tracking system aimed at fraud prevention</h3>
<h3>Use of intelligent contracts to exclude any intermediary between advertisers and publishers</h3>
<h3>Storage of the data needed for learning artificial intelligence along with information on the sites of publishers, ad content, the offers and the history of the participants</h3>
<h3>Tokenization of advertising space on publishers' websites by receiving UBEX tokens in advance</h3>
<h3>Use UBEX tokens to compensate participants for sharing data about the user who visits their websites (data mining)</h3>
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<h2><em>Pay per share:</em></h2>
<h3>A program that would allow advertisers to pay only for specific actions taken by users redirected from the Publishers' websites.</h3>
<h3>The PPA model is the most cost-effective option for paying for advertising and is popular with exchange members. with a long history and a high rating</h3>
<h3>The methods of pay per lead, pay per call, pay per installation and pay per sale are the most common among all methods of payment. PPA models.</h3>
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<h2><em>Problem</em></h2>
<h2><em>FOR USERS</em></h2>
<h3>Irrelevant and annoying ads.</h3>
<h3>Overpayment for products/services due to multiple intermediaries and high commissions.</h3>
<h3>High risks due to the use of coercive and provocative advertising methods by fraudsters.</h3>
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<h2><em>FOR ADVERTISERS</em></h2>
<h3>Uncertainty of results as advertisers are obliged to pay for clicks and ads shown without a guarantee of real sales.</h3>
<h3>Difficulty in getting to know all the available advertising channels, which leads to the need to hire marketing staff.</h3>
<h3>Inefficiency of some advertising channels, which will only be evident after the budget has been spent<em>.</em></h3>
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<h2><em>FOR EDITORS</em></h2>
<h3>Difficulty finding advertisers to complete all advertising spaces.</h3>
<h3>Low income and inability to forecast future payments from advertisers.</h3>
<h3>Delays in payments and defaults of dishonest advertisers.</h3>
<h3>The second drawback of the current system is that customers do not know what approach advertisers will use to get their message across. We do not know how our marketing budget is being used and what a positive outcome of the efforts we will receive. The unfortunate part is that no advertising agency shares its marketing methodology.</h3>
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<h2><em>MARKET STRUCTURE</em></h2>
<h3>The structure of the advanced advertising market comprises a chain of participants represented, from one point of view, by advertisers and, on the other, by distributors with several intermediaries between them, thus performing different functions.</h3>
<p><img src="https://steemitimages.com/0x0/https://cdn.steemitimages.com/DQmSohXGSNExiFrkjneycq7nKtVLjJXFsf3oMBNmALNspDr/Ubex%20Advertising%20Scheme.jpg" width="1365" height="711"/></p>
<h3>Through media agencies, medium and large advertisers buy digital advertising, which they deal with through areas of exchange work associated with or specifically with buying in these ways:</h3>
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<h2><em>Road Map</em></h2>
<p><img src="https://icodrops.com/wp-content/uploads/2018/05/Ubex-Roadmap-1.jpg" width="1484" height="907"/></p>
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<h2><em>Token</em></h2>
<h3>UBEX Token</h3>
<h3>ICO sale period from May 21 to August 13, 2018</h3>
<h3>Ethereum Platform</h3>
<h3>ERC20 Token Type</h3>
<h3>Available for sale 2,880,000,000,000 UBEX (72%)</h3>
<h3>Token price 1 UBEX = 0.00001 ETH</h3>
<h3>Accepted currencies ETH, BTC, LTC</h3>
<h3>SoftCap 4,000 ETH</h3>
<h3>HardCap 24,000 ETH</h3>
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<h2><em>Partners</em></h2>
<p><img src="https://icodrops.com/wp-content/uploads/2018/05/partnersUbex.jpg" width="1451" height="1077"/></p>
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<h2><em>Important Links</em></h2>
<h3>&nbsp;<br>
<a href="https://www.ubex.com/es/">Website</a></h3>
<h3><a href="https://www.ubex.com/wp/Ubex-Whitepaper-en.pdf?6494">White paper</a></h3>
<h3><a href="https://bitcointalk.org/index.php?topic=3393244.new#new">ANN</a></h3>
<h3><a href="https://www.facebook.com/UbexAl/">Facebook</a></h3>
<h3><a href="https://twitter.com/ubex_ai">Twitter</a></h3>
<h3><a href="https://t.me/UbexAI">Telegram</a></h3>
<h3><a href="https://www.linkedin.com/company/ubex-ai">LinkedIn</a></h3>
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<h3>&nbsp;</h3>
<h2><em>Autor</em></h2>
<h3>Usuario: paycoins</h3>
<h3>Perfil: <a href="https://bitcointalk.org/index.php?action=profile;u=1674482">https://bitcointalk.org/index.php?action=profile;u=1674482</a></h3>
<h3>Myetherwallet: 0x25cB9d8a016A89401764333e9E9F168142D548AA<br>
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