<div class="pull-right">https://pennsif.com/wp-content/uploads/2019/03/marketing-steem-454x278.jpg</div>

#### A few days ago [I wrote about the need to market to Steem](https://steemit.com/steem/@pennsif/marketing-steem-what-do-we-want-how-should-we-get-it-where-do-we-start).<br>

#### Go big, or go home. That's what they say isn't it?<br>

#### Steem needs to expand in numbers, and STEEM needs to expand in price.<br>

#### Few will disagree on that.<br>

#### Steem has no marketing department, but we have 40,000 marketeers all around us. We are they.<br>

#### We can all play our part to promote Steem, to grow the platform, to increase the price.<br>

#### We should each have our own little marketing plan.<br>

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### My Personal Marketing Plan<br><br>

In my previous post about marketing Steem I highlighted four possible marketing targets...

##### 1. Games & Contests

##### 2. Niche Communities

##### 3. The Dispossessed

##### 4. Steem in the Community<br>

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Alas I don't have the resources to pick up on all four of these. But on two of these I want to push forward. As much as I can.

### Niche Communities - ALT.Life<br><br>

<div class="pull-right">https://pennsif.com/wp-content/uploads/2019/03/strawberries-hand-201709-450x253.jpg</div>

This is where I started on Steem. And this is where I want to go on Steem.

I strongly believe Steem is a perfect fit for many in what the outside world will term the **'alternative lifestyle sectors'** - the homesteaders, the preppers, the homeschoolers and unschoolers, the vegans and the vegetarians, the natural medicine users...

In short those with an open mind and an alternative view about the world we live in.

We already have some vibrant 'ALT.Life' communities active and growing on Steem including the Homesteaders Co-op, Vegans of Steemit, Canna-Curate, Natural Medicine and @tribesteemup.

My new ALT.Life MSP Waves show is providing a platform to give a little extra visibility and expression on Steem.

I want to work with all these communities to consolidate and expand what we can offer collectively to attract in more 'alternative lifestylers' to Steem.

This is still early days in the planning but I am at looking using social media, advertising, content creation, PR,  promotional articles, podcasts, and if all goes well maybe even events.

The **@altlife** account will be my focus for this activity - follow along if you want to see where this journey takes us.

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### Steem in the Community<br><br>

<div class="pull-right">https://pennsif.com/wp-content/uploads/2018/10/child-pixabay-3194977-450x253.jpg</div>

I have been a community activist all 40 years of my adult life.

I have co-ordinated environmental campaign groups, I have been a director of several charity and campaign organisations, I have organised food festivals, I have run a community cinema, I have set up a town loyalty scheme...

Since my Day Zero on the platform I have been looking at opportunities to take Steem into the community.

The potential has always been great but the time has never quite been right.

Now the forces are massing and the stars are aligning.  The resources are coming together and the opportunities are arising.

I will be looking to connect and assist with meetups,  and with community focused steem events around the world.

@shanibeer and @lloyddavis are organising a meetup in April which will be a great place to start in Britain.

I will be revisiting and reinvigorating the @steemwales and @steemclub-uk account activities.

A Dollar A Day will be working with Fundition on a new community funding program that will be launching very shortly. I will be at the helm of that.

I want to significantly grow the visibility of Steem, and demonstrate its usefulness and its purpose in local communities around world.

The **@communityaction** account will be my focus for this activity. If you want to find out more about taking steem into your community follow this account.

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I will not be abandoning the other two marketing targets - Games & Contests and the Dispossessed.

The GAME Show will be continuing, and I will continue with the Contests Roundups but for now I won't be able to do much more on this front.  I hope others will be able to pick this up and push it forward.

Targeting the 'Dispossessed' - those banned on other platforms - will need careful planning but should yield good results. UK political activist @tommyrobinson has just arrived on steem. There are many others who have also been ejected from Facebook, Twitter, YouTube etc who should find a suitable home on Steem. Maybe @informationwar, @deepdives, @v4vapid, @gregorypatrick, @truthforce and others might be able to co-ordinate a project to identify and welcome in these deplatformed folk?

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**So this is my plan. My Personal Marketing Plan.**

**Have you got a PMP?**

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_[ header graphic & strawberry image from @pennsif // child image from pixabay.com ]_