Emerged today about the new regulations, the authorities of the Republic of China, which have affect the online advertising market. The most controversial provision constitute prohibited from using ad blocking in web browsers.

Last week, China adopted Temporary Internet Advertising Law , and special attention from the media met his 16th article, which according to numerous interpretations prohibits the use of tools that prevent ads on the Web. Opinion on this subject, however, are divided, but should lean in this case on the opinion pages may be most concerned - a communication on this matter has already AdBlock Plus.

The creators of one of the most popular blockers, to which often drawn the allegations concerning, for example, paid placement of suppliers on the lists of exceptions, confirmed that China has banned the use of blockers to be. They complain mainly the market of mobile devices - in the Middle software use AdBlock Plus has almost 160 million people.

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Of course, the potential loss, although not yet appeared some information about methods of enforcement of the new regulations, have to result in a lamentation about the oppressive action of the Chinese authorities and receiving citizens' freedom of choice. The Communication noted, however, that in addition to prohibiting the use of interlocks, the new regulations also have positive results - restrict online advertising among other medicinal products of dubious quality.

The situation is currently quite uncertain, which emphasize the creator of Adblock Plus, and explain probably in the next few weeks. They also state that if the need arises, the ABP withdraws from the Chinese market, to protect users, as set out in the Communication, any anger .