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Always a tough one.
The approach I try is usually a firm slight education approach.
*I appreciate your interest in me...* and then I mention that my fee is $700, and also, try and explain what a session involves.

On their side, if they don't ask, it never happens, so I don't fault someone for asking. I explain politely but firmly, no. Sometimes I mention that there's no bargaining hen they walk into a restaurant. There's no deal making when they call a plumber. Hourly rate, plus costs, etc.

So, there's the rate, this is what I provide.

Not the kind of business you want IMO. People that consistently push for discounts usually in my experience end up being the ones which complain of the outcome no matter how good it is to get further deals at the expense of the other party. I like to feel good about my work and you do have the right to refuse service as I would just because your not entering the project feeling good about it!

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Never undersell yourself. Be as nice as possible and if they are persistent charge more than 700 or say yeah sure 400 but then charge per diem as well

Those are some dope shots @scottshots. People do not value art, simple. Well tbh I think he owes a hard hitting reality check from you. I don't want you to be rude to your potential customer but please explain them the things you mentioned in the blog. They should know how much ground work you did before enabling yourself to take such shots. Client should know that they are not just paying for the quality but for the creativity and the years of experience that you gained by spending your valuable time and money! Please send them an email so that they do not do something like this to another artist such as yourself. 

BTW, keep doing the amazing work. I want to be a photographer like you. Hopefully someday :)

I agree with @bluefinstudios. I know it’s hard to not take it personal, because it’s not just your business, it’s your art. I would say definitely answer them back, because who knows who they could tell that you didn’t even reply. And they might take it as a slight instead of learning not to ask for giant discounts upfront.
 Do your best to be unbiased- think about how an assistant might answer this email (neutrality)as opposed to adding in emotional or angry statements. 
And feel free to be confident! Your work is amazing!! Love you dude!

thats the problem with someone asking for a complete deal.
they always expect it next time too...
pretty soon, they are asking for a photoshoot *for Exposure*

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First off, gorgeous photos. I mean your talent speaks for itself. Thats a hard one buddy. You kind of want to set a precedent. If you start allowing discounts now how do you know other people won't reach out because of that job and ask for the same discount. I understand the other side of the coin. My dad used to always say, <q>the squeaky wheel gets the grease</q> 
. I would reach back to them and tell them that there really is no slow season. Gosh I'm already starting out bad... I already have an attitude and I just started🙄🙄😂😂 ok. Ya... ignore it HAAAA. 
I would email back and tell them a price that you're comfortable with. What your off-season price is. Call it an off-season price so that they think or understand that you already have a system of pricing. A lot of people understand photographers are freelance and they like to take advantage. There's a difference between asking for a discount, a payment plan or little help. Then to intrusively ask, without thinking about the photographers pricing plan.. They automatically went in assuming... that's what I would do. And if you don't get them as a client, then it probably but it would have been more hassle then worth the money. But I understand a family man, that needs to work make money for his family. So you can go on all those fancy vacations Into the Wilderness. LOL.

You're running a business, unfortunately you have to be polite. I think you worded it pretty well. People that want or expect a deep discount and when they do not get it will agree to the normal price then bitch and bitch about it, and refuse to pay, so your response allows you to say no a second time to the individual.

They did offer something ... a non time sensitive deadline, that's worth something in my book. Not 300 off of 700 but something. 

That said i have a policy in my wedding photography business that if they're trying to lower prices just to lower prices then they're likely not the type of client i'm interested in having. 

However if it's a friend and they have a budget they have to work with i try to get close to their budget but always make them stretch in the end.