<center>![](http://i.imgur.com/sLGsO1H.jpg)</center>

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When you own valuable ***assets*** like a house, a car, or an expensive work of art, you can take an ***asset-based loan*** and receive cash for trading in fractions of your asset. 
This is convenient if you're in need of some quick money, because you don't have to give up anything you own and also don't have to go through the hassle of signing up for traditional loans. 
Now imagine if the same principle was possible for **cryptocurrency**. 
### Trading in fractions of the real-life assets you already own, and receiving money in form of tokens in return! 

## <center>Introducing: The Liquid Asset Token Platform!</center> 

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https://www.youtube.com/watch?v=3e3A6DF_wBk

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## What is the LA Token ?
 LAToken, short for *Liquid Asset Token*, is "a blockchain platform that tokenizes and makes assets tradeable" - whether that's your house, car, or a piece of valuable artwork. 
#### It means that you can turn your real-life assets into digital tokens. 
People can sell **fractions** of their liquid assets and get cash in form of tokens in return - which means that they don't have to borrow many or go through other complicated methods if they're in need for cash.
LAT is based on an *already existing* home equity marketplace that facilitates 12,000 mortgage offers and over 1,000 deals from several different banks and investors in the last 6 months alone.
The platform also has a **built-in wallet** for purchasing and managing asset token transactions, as well as a TestNet.


<center>![img](https://media.giphy.com/media/xUNen7soTJUSHV7TYA/giphy.gif)</center>

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### The LAT concept offers unique benefits for both asset owners and investors:
- ***Asset owners*** have the opportunity to sell tokenized fractions of their real-life assets, therefore receiving a reward for what they already own. 
- ***Investors*** are introduced to a global platform of real assets using blockchain technology, with access to millions of valuable assets to invest in and profit from. 

> LAT unlocks the value of assets by transforming the way money flows between asset owners, borrowers, banks and investors. With the LAT blockchain, assets records are traceable, transactions are registered, and ownership is verifiable. The net result is that previously illiquid assets are now tradable without the expensive and cumbersome securitization processes needed to protect investors. Access to capital for banks, borrowers and asset owners occurs at dramatically lower cost.
— Valentin Preobrazhenskiy, CEO of LAT.

<center>![img](https://media.giphy.com/media/3o7OsJaRSu8P6kb1S0/giphy.gif)</center>

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## How does it work?
- The asset owner provides information about the assets and the share he wants to sell to a **LAT-certified custody**.
- The asset is then independently **valuated** and **tokenized** on the platform. The asset owner can still continue using it.
- The fractions of the asset is **sold** to Investors in form of tokens.
- If they wish, the Investors can sell the asset-backed tokens on a **secondary market.** 
- On the **settlement date**, the asset owner can then **buy back** all fractional shares of his asset.



<center>![img](http://i.imgur.com/caeI61Z.gif)</center>

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## Tokensale
The LAToken ICO starts on ***August 22*** - so TOMORROW already! If you want to invest, make sure to mark August 22, 2pm UTC in your calendars.
The price per token will be 0.001 ETH.
#### The ICO will be running until October 10, and is divided in 4 different rounds: 
- Round 1 – Equity
- Round 2 – Real estate
- Round 3 – Debt and commodities
- Round 4 – Illiquid assets (e.g. works of art).
The proceeds will be utilized for tokenization and trading development of the individual asset classes. 

<center>![](http://i.imgur.com/5IyJzKY.png)</center>

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### Token Distribution

<div class="pull-right">
<center>http://i.imgur.com/XuMjZd0.png</center>
</div>


#### There will be a supply of 400 Mil. LATokens, and 600 Mil. Frozen Tokens which will be unlocked after 10x valuation growth.
The tokens will be distributed as follows:
- 50% - Token Sale
- 20% - Company Tokens
- 20% - Network Growth
- 10% - Team Pool



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## Conclusion 
The LAToken provides a platform where **asset owners** can sell fractions of their liquid assets and turn them into **cash** via blockchain technology. 
**Investors** on the other hand get access to a pool of millions of valuable real-world assets. 
These assets could be houses, cars, pieces of art, or other valuable illiquid assets. 
This way, the LAToken network bridges the gap **between traditional assets and cryptocurrency**, proving once again how many use cases there are for blockchain technology.
The LAToken ICO starts on **August 22**, so make sure to keep this date in mind if you'd like to invest. 


<center>![img](https://media.giphy.com/media/3o7OsGpMuuB5VZtSne/giphy.gif)</center>


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<center>*Images: [1](https://cdn-images-1.medium.com/max/1200/1*DmuWDVZa65nhOnUW0aiTEQ.png), [2, 3, 4, 5](https://sale.latoken.com/), Sources: [1](https://sale.latoken.com/), [2](http://www.investopedia.com/news/latoken-bringing-assets-worth-trillions-blockchain/), [3](https://www.forbes.com/sites/omribarzilay/2017/08/07/will-blockchain-ignite-fractional-ownership-market-for-homes/#29b01e1c3370), [4](https://bitcoinexchangeguide.com/latoken/), [5](https://www.inc.com/nicolas-cole/this-startup-wants-to-turn-vehicles-real-estate-an.html), [6](http://www.huffingtonpost.com/entry/how-latoken-uses-blockhain-to-tokenize-your-house_us_5980a433e4b0cb4fc1c73c6f)*</center>




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