<a href="https://businessn2k.com/wp-content/uploads/2018/09/opps.jpg"><center><img class="aligncenter size-full wp-image-5334" src="https://businessn2k.com/wp-content/uploads/2018/09/opps.jpg" alt="" width="750" height="750" /></center><br/></a>

There are studies out there (wish I could lay my hands in them) that have proven that customers are more satisfied with the service from a business if there has been a mistake made by the business that has been put right, compared to there having been no mistake at all.

Let me put that another way: c<em>ustomers are happier in those cases where a cock-up has been made and the company quickly puts it right, compared to the service being bang-on from start to end.</em>

Sounds crazy right, but it's true!

I'm sure we've all experienced this on multiple occasions - it happened to me just last week: a food delivery company failed to send an item of food that was ordered. We made a quick call to them. They were hugely apologetic and offered a £20 credit against our next order. Now the missing item was only a block of cheese (!) so that might like sound like a business-killing gesture from the company but they are <em>thinking long-term</em>.

Put it this way, I have already happily recommended this company to 2-3 people already this week. I suspect they will give it a try. Future long-terms customers for them worth well in excess of £2o.

<em>Would I have recommended them if they had dealt with my query in a less positive way..? <strong>Nope.</strong></em>

Or, would I have so heartily recommended them if the cheese had been there from the start and we didn't need this gesture from them to put right their mistake - <em>I'm not so sure</em>. They are now far more front of mind, so it worked from their perspective.

So next time the sh*t hits the fan and your customers are complaining, look at this as a golden opportunity to turn them into<em> raving fans.</em> It is just a case of addressing their complaint with care and sympathy and then going that extra mile to put it right.

<em>They should then become more loyal customers than they might otherwise have been if all had gone swimmingly from start to finish.</em> <br /><center><hr/><em>Posted from my blog with <a href='https://wordpress.org/plugins/steempress/'>SteemPress</a> : https://businessn2k.com/missed-opportunities-where-you-might-least-expect-them/ </em><hr/></center>