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Three Proven Strategies for Engaging Millennial and Gen Z Customers: Considering the $350 billion combined spending power of Millennials and Gen Z, brands have made it a priority to reach them, motivate them, and inspire…   |   
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**Three Proven Strategies for Engaging Millennial and Gen Z Customers**

Considering the spending power of Millennials and Gen Z, brands have made it a priority to reach them, motivate them, and inspire loyalty among them. But how? Here's what experts suggest.

![](https://i.marketingprofs.com/assets/images/articles/lg/190717-genz-mobile-lg.jpg)

![](https://i.imgur.com/08PSZsM.png)




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