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Steemit Retention Part 1 – Business Intelligence Steemit by paulag

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· @paulag · (edited)
$22.57
Steemit Retention Part 1 – Business Intelligence Steemit
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<p>Retention is the ability for Steemit to keep users active on its platform. &nbsp;As with any other social media platform, people will come and people will go. &nbsp;Some people will be hard core users, and some will just pop by every now and then.</p>
<p>For Steemit to truly grow, it’s not only about the number of accounts signing up every day, but also if they come back, if they post and if they vote.</p>
<p>Steemit, unlike any other platforms, is a reward based social media platform. &nbsp;A platform that is not main streem and still in beta. &nbsp;A platform that has a steep learning curve. An ecosystem and economy of its own.</p>
<p>Retention has a simple calculation.</p>
<p>Retention Rate = (CE/CN)) X 100</p>
<p>CE = number of users at end of period</p>
<p>CN = number of new users acquired during period</p>
<p>We will look at this in more detail later in the article and analysis.</p>
<p>As Steemit is made up of both Authors and Curators, retention is based both on active authors and active curators. &nbsp;For this reason I have split this analysis into three posts.</p>
<ol>
  <li>In this post we will look in details at Steemit User Retention with Authors</li>
  <li>In the next post we will delve into Votes and curators</li>
  <li>In the final analysis we will put this all together and measure it against retention on other social media platforms</li>
</ol>
<h2>Author Retention</h2>
<p>&nbsp;https://steemitimages.com/DQmS1D9YdEQgdxZzVGtb3KBD1HRxqgmcWSjL3szxsj8Tycc/1.png&nbsp;</p>
<p>This first chart is for reference and shows in black the number of new accounts by month for 2016 and in turquoise for 2017</p>
<p>The second chart shows the age in days of the accounts on Steemit</p>
<p>https://steemitimages.com/DQmRcRCazbDxXaB4efJgx376DwvPwg8NcSAhrhLJj21i3mT/2.png&nbsp;</p>
<p><br></p>
<h3>High level overview</h3>
<p>&nbsp;https://steemitimages.com/DQmZydyFCtUPG1U6nfD5z7LY3Ku2ZzfBJDgYKzqWzPVBjuS/3.png&nbsp;</p>
<p><br></p>
<p>In total 358K accounts have been registered on Steemit, however only 41% of these accounts have made either a post or a comment. &nbsp;</p>
<p>We can further break this active 147k of authors down that have made a post, to the time frame in which they last posted. &nbsp;Almost 55% (80K) of these accounts have posted in the last 60 days.</p>
<p>https://steemitimages.com/DQmbcCZX1WgjQA7e6iiiLVS45hjsv2U6aGr93FZMwcngJ57/4.png&nbsp;</p>
<h3>2016 Detail</h3>
<p>&nbsp; https://steemitimages.com/DQmPbwB3M2JV4VtBw96hUEgTB9EyGLqtab5LQPd8ofhoVvd/5.png &nbsp;</p>
<p>The top two charts show the breakdown of the 116K users that registered on Steemit in 2016. &nbsp;Less than 15% of active authors in 2016 have posted in the last 60 days. &nbsp;This is our first indication of Author retention being low. &nbsp;How low, well we still need to establish this!</p>
<p>The bottom chart break authors down by month registered on Steemit. &nbsp;Its shows the number of users registered for that month, broken down by the number of those that have never posted, the number of authors that have posted in the last 30 day, between 31 and 60 days and over 60 days.</p>
<h3>2017 Detail</h3>
<p>&nbsp; https://steemitimages.com/DQmW4DXmyLNZvb95KWc2QArDTW7FCRNqCsHHASw8FNcP3BA/6.png &nbsp;&nbsp;</p>
<p>The top two charts show the breakdown of the 239K users that registered on Steemit in 2017. 49% of accounts that registered this year have posted. This is an increase from 33% in 2016. &nbsp;68% of the active authors that registered this year, have posted in the last 60 days. &nbsp;This is a massive increase on 2016 and will surely up the effective Author retention rate.</p>
<p>The bottom chart break authors down by month registered on Steemit. &nbsp;Its shows the number of users registered for that month, broken down by the number of those that have never posted, the number of authors that have posted in the last 30 day, between 31 and 60 days and over 60 days.</p>
<h3>Clusters and Outlier's</h3>
<p>The last analysis I carried out on the data was to look at the overall clusters and outliers between the number of days accounts have been registered on steemit and the ‘active days’.</p>
<p>To calculate the ‘active days’ of a user I took the last post date for each user and deducted the account creation date.</p>
<p>&nbsp;https://steemitimages.com/DQmT7i3FLkbPAC6CaEs5hxA6y6xvUhF1eUwni2UrEGea2q9/7.png</p>
<p><br></p>
<p>From the chart we can see two distinct clusters. &nbsp;Accounts between 380 and 450 days old that were only active for a short number of days.</p>
<p>The second cluster are accounts registered in the last 100 days. &nbsp;This is the blue mass at the bottom left of the chart</p>
<p>Moving over to the right of the chart we can see a number of outliers Such as Ned and @bernisanders which are still active 500+ days since they registered.</p>
<p><br></p>
<h2>Steemit Author Retention Rate</h2>
<p>Earlier in the post I introduced you to the calculation for retention. &nbsp;We are going to calculate the 60 day retention rate for authors</p>
<p>Retention Rate = (CE/CN)) X 100</p>
<p>CE = number of users at end of period ( that have posted in the last 60 days)= 80K</p>
<p>CN = number of new users acquired during period = 358K</p>
<p>therefore : 80k / 358k = .223 x 100 &nbsp;= 23.3%</p>
<p><strong>Author retention calculated to be 23.3% of total users.</strong></p>
<p>All of the data taken in this report was from the superb steemsql managed by <a href="https://steemit.com/@arcange">@arcange. &nbsp;</a></p>
<p>I have used Power BI to connect to steemsql and then used DAX calculations for the analysis.</p>
<p>&nbsp;<em><strong>I am part of a Steemit Business Intelligence community. We all post under the tag</strong></em> <a href="https://steemit.com/trending/bisteemit"><em><strong>#BIsteemit</strong></em></a><em><strong>. If you have an analysis you would like carried out on Steemit data, please do contact me or any of the</strong></em> <a href="https://steemit.com/trending/bisteemit"><em><strong>#bisteemit</strong></em></a> <em><strong>team and we will do our best to help you...</strong></em></p>
<p><em><strong>you can find</strong></em> <a href="https://steemit.com/trending/bisteemit"><em><strong>#bisteemit</strong></em></a> <em><strong>&nbsp;on discord</strong></em><a href="https://discordapp.com/invite/JN7Yv7j"><em><strong>https://discordapp.com/invite/JN7Yv7j</strong></em></a></p>
<h1>Follow, upvote and resteem&nbsp;</h1>
<p><br></p>
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vote your-acct "paulag" "steemit-retention-part-1-business-intelligence-steemit" 100 true
post_comment your-acct "re-paulag-steemit-retention-part-1-business-intelligence-steemit-20170921t161921124z" "paulag" "steemit-retention-part-1-business-intelligence-steemit" "" "your reply.." "{}" true

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@inquiringtimes ·
$0.08
I'm scared steeminc gonna hire you for big bucks and then we get no more hard hitting analysis out here on the front lines <3
👍  
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vote your-acct "inquiringtimes" "re-paulag-steemit-retention-part-1-business-intelligence-steemit-20170912t183453257z" 100 true
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@paulag ·
wouldn't that be awesome.
👍  
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vote your-acct "paulag" "re-inquiringtimes-re-paulag-steemit-retention-part-1-business-intelligence-steemit-20170912t184203394z" 100 true
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@clumsysilverdad ·
$0.08
great stuff.  obviously the surge in the price of Steem last few months drew many in.  it will be interesting if the price of Steem continues to grow what the 2017 to 2018 comparison will be.   looking at the retention in the community from june on will be important, that is the bulk of active steemians.
👍  
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vote your-acct "clumsysilverdad" "re-paulag-re-inquiringtimes-re-paulag-steemit-retention-part-1-business-intelligence-steemit-20170912t185345239z" 100 true
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@paulag ·
Yes things got busy from june.  The more active users the higher the price of steem
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vote your-acct "paulag" "re-clumsysilverdad-re-paulag-re-inquiringtimes-re-paulag-steemit-retention-part-1-business-intelligence-steemit-20170912t185652072z" 100 true
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@valued-customer ·
>"The more active users the higher the price of steem"

Are you implying a causal relationship in your statement, or could the reverse be true, that the higher price of Steem the more active users?  Or is it possible the correlation might be less causal, and more coincidental?

Thanks!
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@paulag ·
yes the reverse could also be true.  Now I have a new analysis to do.  Daily active users against price of steem
👍  ,
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vote your-acct "paulag" "re-valued-customer-re-paulag-re-clumsysilverdad-re-paulag-re-inquiringtimes-re-paulag-steemit-retention-part-1-business-intelligence-steemit-20170912t203406126z" 100 true
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@valued-customer ·
There are other factors that have influenced adoption.  I myself was drawn here by the ongoing and ever increasing censorship on other platforms.
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@tumutanzi · (edited)
$0.68
> This first chart is for reference and shows in black the number of new accounts by month for 2016 and in turquoise for **2016**

I suppose you mean:

This first chart is for reference and shows in black the number of new accounts by month for 2016 and in turquoise for **2017**?
👍  ,
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@paulag ·
Thank you for pointing this out, have updated!
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@syar ·
Hi sir or @paulag, nice to meet you in this steemit, thank you, for the information, i have seen this information very clear, i will upvote you and you can Upvote me, I follow you and I will resteem your post, thank you my friend, you have made my life more colerful, best regard me to you, @syar
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vote your-acct "syar" "re-paulag-2017913t2447498z" 100 true
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@drotto ·
<p>This post has received a 0.78 % upvote from @drotto thanks to: @banjo.</p>
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@brittansiusan ·
@paulag This is great news. Nicely carried out! Followed.
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@paulag ·
I am not really sure if the news is great.  thanks for reading the post
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@mikepm74 ·
$0.07
Good stuff here Paula!  As one of those last 100 dayers, It is always interesting to take a look at the data of who out there is really active and who is just hanging around.

One question.  You talk about posting within the last 60 days, but does that include replies to other people's posts?  As I was looking through some of the people I follow today, I noticed there are some accounts that have not posted in months, but when I go to their comments tab, they were active a couple of hours ago.

Is that still considered an active account?  Or by your data would that be an inactive?

Thanks again for the information!!
👍  
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@paulag ·
Good question @mikepm74, yes it does include comments and posts, so one is counted active if they have commented and not posted in the 60 days

I too am huddled in the last 100 dayers
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@dawnasheelagh ·
@paulag A great deal details thanks for sharing. Like it. Resteemed.
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@paulag ·
thanks
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@denmarkguy ·
$0.07
Interesting analysis @paulag-- thanks for doing all this! I'd be one of the active ones... 225 days here, and I doubt I've missed more than a handful.

It would be interesting to see how many more active accounts there are when you factor in that some are large "curation account" that are actively *voting* but not posting original content and not commenting often. I have had more than a few posts upvoted by accounts with 25 reps and large SP balances.
👍  
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@paulag ·
You always come up with good questions to ask the data.  You should pop over to the bi community and drop some of your ideas in.  :-)
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@theleapingkoala ·
Hi @paulag
I am a curator and I have mentioned your page [Here](https://steemit.com/curation/@theleapingkoala/dr-the-leaping-koala-my-journey-on-steemit-4-curation-attempt-3). You can check it out if you wish :D
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@valued-customer · (edited)
Isn't a <24% retention rate pretty low relative to other social media platforms?  Also, I suspect that question I ask in another comment might be answerable by tracking adoption/posts and Steem price by date, to ascertain whether adoption leads price, or price leads adoption.  

Is this an analysis you have undertaken?

Thanks for this very informative post!
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@paulag ·
In the third part of this post, I will be comparing the retention on steemit to other platforms.  As for the other analysis, no not yet
👍  
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@minnowsupport ·
<p>Congratulations!  This post has been upvoted from the communal account, @minnowsupport, by paulag from the Minnow Support Project.  It's a witness project run by aggroed, ausbitbank, teamsteem, theprophet0, someguy123, neoxian, followbtcnews/crimsonclad, and netuoso.  The goal is to help Steemit grow by supporting Minnows and creating a social network.  Please find us in the <a href="https://discord.gg/HYj4yvw">Peace, Abundance, and Liberty Network (PALnet) Discord Channel</a>.  It's a completely public and open space to all members of the Steemit community who voluntarily choose to be there.</p>
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@spaingaroo ·
I myself have become very worried about the future of the platform, for quite a lot of reasons.

I am currently (three days already) writing a post trying to explain my worries, but in a non technical way.

Thanks for doing this analysis @paulag and I am reading the other posts in this tag, which I had never heard of before.

I think people are coming in for a number of reasons, and the hardforks must be factored in.

The experience of people before the last hardfork was what I had been reading about, which convinced me to join.
I came in just after HF19 and apparently that's the main problem. 

lol

But for me steemit is broken, and I doubt I am going to last. I don't know when the next hard fork is, that is to take us from beta to a  true release.
but I hope it's got some radical differences


anyway, I will hopefully do my post, and be pilloried for it

lol

big hugs
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@dbdecoy ·
Excellent analysis. Steemit really has a big retention problem and things may escalate as more users are joining.
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@greatvideos ·
Thank you very much for the Statistics
Very well presented
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