Before getting started, just a reminder of the current competition I am doing:
https://steemit.com/business/@business-trail/business-sense-competition

![negotiation.PNG](https://steemitimages.com/DQmP5zxzbhbMGLhrsgHKTRo68UCK4UUqCQzgBoQz27fm3wJ/negotiation.PNG)

## Understanding Logos
This is the third part of understanding the 3 modes of explanation. Logos is a Greek word describing logic. Logic is perhaps something people are more aware of that 'ethos' or 'pathos' but it is still worth explaining...

Logos is very closely linked with philosophy and most philosophical discourse is based on logic. Logic often refers to the facts and the statistics concerning a topic. Using logic will require that you understand the topic and that you can use the facts to formulate an argument that cannot be disproven. Using an argument with logic at its core may seem far less emotional as the facts often ignore the feelings of others. These 'facts' may sometimes be fabrications to try and fool or trick your opponent and in such cases, your logic will be used to disprove the claims made...

## Negotiation
Though I would never suggest using only logic in a negotiation, it is, nevertheless, the most useful means of explanation. With logic, the benefit of your argument will be easily understood and difficult to refute. This is often a good start in getting the outcome in negotiation that you may want.

Logos can, therefore, be seen as a form of persuasion. By using the facts and 'truth', it becomes easier to shift the focus of the negotiation to where you want it. Why is your argument better? What makes you more knowledgeable?

This does not mean that logic is foolproof. Many of the people you will deal with will do everything in their power to disprove or twist the facts to their benefit. Never assume that your opponent is ignorant of the topic. Rather try to understand their logic and then formulate your argument to weaken their case. This is why I think that Logic can be used most effectively when you truly understand the merit of your argument.

## If you have a business article in mind that might be worth featuring, feel free to join Discord and place you link and motivation in the business-trail.