7 reasons to outsource the marketing of an SME by adityajainxds

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· @adityajainxds · (edited)
$43.82
7 reasons to outsource the marketing of an SME
**Dear Steemit Community**

Outsourcing is an increasingly common practice among small and medium-sized businesses. What is it about ? Quite simply to entrust part of the company's activities to an external service provider. The functions most often outsourced are accounting, salary and recruitment management, logistics, IT and also recently marketing.


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If many companies are still reluctant to outsource their marketing, it is because they believe - and rightly so - that it is a key function to ensure the success and development of their business. All too often, however, they end up neglecting or limiting this essential function, due to a lack of time, resources or skills.

Here are 7 reasons that should encourage SMEs and VSEs to outsource their marketing:

1. Focus on your core business
Using an external service provider gives you the opportunity to  focus  on your core business, on what you do best. A marketing specialist takes over and takes care of the tactical and technical aspects of your marketing plan for you. You set the strategy and stay in control of course, but you delegate execution with confidence. Please note, to bear fruit, this collaboration should preferably be long-term, like any marketing action. Produced by experts, this solution goes beyond a simple subcontracting contract.

2. Save time
The time you should be spending analyzing your industry, your competitors and your customers' expectations or keeping up with changing technologies, tools and media is seldom available.
On the other hand, any marketing expert worthy of the name must stay alert, follow new trends and know the new tools in order to be able to best advise his clients. In addition, it surrounds itself with a network of proven experts, which saves you time and training costs .

3. Source of innovation
Outsourcing your marketing also forces you to think strategically and think “out of the box”.  Because the external service provider, rich in its past experiences and its varied missions, takes a fresh look at your activity . It introduces new ideas and offers alternatives to diversify your communication campaigns and revitalize contacts with your customers. He can also help you find new prospecting leads.

4. Effective marketing
The world of marketing is constantly changing. With the influence of digital and mobile, marketing is no longer limited to the creation of a logo, a leaflet or an advertisement. Sites, blogs, e-mailing, newsletters, social media, POS, events, public relations and networking are all facets of the marketing mix that must be coordinated to increase your visibility and develop your business. However, only mastery of the channels and techniques as well as the analysis of the results will guarantee the effectiveness of these actions. Performance cannot be improvised.

5. The "pro" quality
A marketing specialist therefore brings you experience and competence as well as a 360 ° vision. It supports your thinking and relieves your teams by taking charge, within your own company, of all marketing-related tasks: commercial documentation, website, advertising visuals, customer communications, press relations, direct marketing, etc. By participating in the life of your company, he immerses himself in its culture and becomes a true ambassador of your brand. Its special position, both internal and external to the company, ensures you a maximum return on investment. It is therefore a strategic alternative to hiring where the service provider adapts to the needs of companies.

6. Cost reduction and flexibility
Calling on a service provider is also and above all an opportunity to control costs and gain flexibility. This can represent a savings of 50 to 70% compared to hiring an internal marketing manager. You will gain in competence and productivity as soon as the adaptation and training time is almost zero. And you will gain in flexibility since you will agree on a duration and an hourly volume, according to your needs and your budget. Economy, productivity and flexibility, here is a 100% profitable solution.

7. Develop the activity
Finally, to be successful, outsourcing must be part of a participatory process. Because he is regularly present in the company and collaborates with other members of the personnel, the service provider becomes a partner and not a competitor of the teams in place. It even becomes an engine and a tremendous support for salespeople who can focus on the essentials: discovering prospects, retaining customers and increasing sales.

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vote details (360)
@josevas217 ·
Hi @adityajainxds
Leaving in the hands of experts in certain areas, through outsourcing is a good option, I think it is something that many large companies are doing lately. Because it is a way to optimize performance. At least that's how I see it.
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@luckyali ·
Hi there 
You have shared 7 reasons that seems very helpful to encourage SMEs and VSEs to outsource marketing. The best thing is you must have capital that you can invest in outsourcing. 
Superb post.
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@madridbg ·
Hello @adityajainxds thank you in advance for your contribution, no doubt time management is what big companies do best, that is why they delegate functions to others to focus on their forte, understood as that activity that generates the main income, and without fear of being wrong to hire creative people to develop our marketing end up catapulting our business. Greetings
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@ajewa ·
Even if it might not be an option that SME:s like to use, outsourcing certain skills turns out to extremely helpful and a better option.
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@frederickbangs ·
marketing is the soul of a business and if it is wrong, then the business becomes shaky with no client or customer to purchase goods or services. Unless a company is large, handling marketing can be very expensive and time-consuming.
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@lupafilotaxia ·
Greetings my friend @adityajainxds

I came to your post by the sheep, and came across excellent arguments to encourage SMEs and VSEs to outsource their marketing, it is always good to keep in mind this kind of advice as certainly the Marketing world is constantly changing and refreshing. Thanks for sharing these didactic paragraphs. Best regards.
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@mccoy02 ·
Good timing and following up with trend is very important in any business since social networking made things a bit easier for business users we can take advantage of social platform to boost our business.
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@alokkumar121 ·
Marketing is an important part of any business and if it is done nicely then it can be very good addition for the better revenue of the organization. these days I can see the trend of marketing outsource because there are many companies who have expertise in this space and they can do it way better than companies own resources. you shared such a nice post about this marketing topic.
👍  
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vote details (1)
@trabajosdelsiglo ·
Good article, from my point of view it all comes down to saving time and efficiency that will allow you to have an expert, although many companies are used to doing the whole process themselves the reality is that these functions take away from the company's mission nobody is good at everything so instead of spending long hours doing something that has no guarantee of getting it right it is better to leave it in the hands of the experts in that area so that you get rid of a lot of headaches.
👍  
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@hardaeborla ·
I strongly agree with your point mk number 4 because a good marketing system or strategy will create more awareness about the system.

Thanks for sharing this great post with love from @hardaeborla and I hope you have a great day ahead 💜💓💕
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@yossaeluz ·
Hello @adityajainxds !!  Very much in agreement with what you say in your publication, companies should pay close attention to marketing, the use and management of social networks, for the development of the same, and the idea of outsourcing is a very good option, as it is left in the hands of professionals in the field one of the tools that will contribute to improvements in the company ... greetings!!!!!
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