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The Elements, Similarities And Difference Between Logo And Branding by josediccus

View this thread on steempeak.com
· @josediccus ·
$7.57
The Elements, Similarities And Difference Between Logo And Branding
![images.jpeg](https://cdn.steemitimages.com/DQmeuDjXNuUt3yrJJQqr6wXt5zKtut4TKtNtuFhzYtv2ogF/images.jpeg)




###### [Image source](https://www.google.com/search?q=branding&client=ms-android-transsion-infinix-rev1&prmd=inv&source=lnms&tbm=isch&sa=X&ved=2ahUKEwjGj9e51MToAhV5SxUIHZpzB88Q_AUoAXoECBAQAQ#imgrc=QphWDaQBrn0f6M&imgdii=-Sw0Vb8WGmVpCM)


<hr>


Logo and branding are one exceptional face or outlook of an organisation that makes it distinctive or different and of course unique and appeals to an emotional side of a potential consumer. Most times, the beauty that comes with a brand is often envisaged in the branding pattern and the beautification of the logo. In public relations one of the most essential thing is having a consumer being endeared to a company or a brand for a long period of time and one of the things that makes this possible is the outlook, the pattern, the design and of course the presentation which you call the packaging. **Brand is however the company while the branding is the features that makes up a brand as an entity**


Logos by itself is a symbol, an insignia or a symbol which is often affiliated to a brand. For example, the union commercial bank in Nigeria has a logo of galloping horse. The zenith commercial Bank of Nigeria has a logo of the letter "Z" encapsulated in a box and painted red. These logos are graphical and without the initial brand name the logo will become useless however a logo beautifies a brand but a brand is the main reason or need for a logo.  **So branding is the total process of creating a name, a logo and a symbolism which affiliates or give more information to the public about a company or an organization.**  So while special attention is put into a branch of branding called logo the process of branding is to show reason we have anything called branding in the first place.


So a company spends a lot of money just for  a branding process however let's look hypothetically.  How can a company undergo a branding process?  An Organization which is new in the market often hit the ground running after they've mapped out a structure, a framework or a guideline through which they mean to function or operate.  naming a company includes a process of branding. If for example a beverage company decides to adopt the name **Cocolex** and in their product they decide to have an oblong container with circular zizag strips in a round bottle or tin it's a process of branding which of course is meant to be a way of affiliating familiarity with the general public consumer. Bournvita and Milo are the two leading beverage companies in Nigeria, while green is affiliated to Milo, purple is affiliated to Bournvita. So the process of choosing one color over another is branding for each of these beverage companies is of course branding.


 So naming and logo are the two most important process of branding because the logo attracts the attention of people faster than anything. So in **logoing**  it's imperative to understand that impression matters a whole lot so organisations and brands tries very hard to come up with a logo not only affiliated with their product but can also create an impression in their targeted audience. So even if branding doesn't 100% determine the success of a brand, it makes it have a higher percentage of avoiding a decline stage Much more higher. So in a nutshell logo is part of a branding process but one of the reasons why *logo-ing* is often referenced a lot is that it's part of branding that's considered as one of the most important aspect to branding


<hr>



<hr>



<hr>


> **Interested in some more of my works?**



### [The Practical Process Of Test Marketing A Potential Product That's New To A Market. (Part II)](https://steemit.com/hive-175254/@josediccus/the-practical-process-of-test-marketing-a-potential-product-that-s-new-to-a-market-part-ii)


.



### [A Book Of Pun. (An Original Poetry)](https://steemit.com/hive-190212/@josediccus/a-book-of-pun-an-original-poetry)












### [The Fruitfulness Of Taking Actions Immediately We Make Decisions](https://steemit.com/dtube/@josediccus/7q04hcmicmd)




### [How The First Attempt To Communication & Conversation Changes The Eventuality Of An Initial Outcome.](https://steemit.com/psychology/@josediccus/how-the-first-attempt-to-communication-and-conversation-changes-the-eventuality-of-an-initial-outcome)





### [Waking Up "Undead". (An Original Poetry)](https://steemit.com/hive-174578/@josediccus/waking-up-undead-an-original-poetry)






### [The Dilemma That Comes With Condoling The Act Of Betrayal](https://steemit.com/dtube/@josediccus/w0r3ajocegm)



### [Building My Dream Advertising Firm; Getting Results From The Tip Of The Finger](https://steemit.com/hive-175254/@josediccus/building-my-dream-advertising-firm-getting-results-from-the-tip-of-the-finger)







### [Motivation, Self Love, Suicide And Depression; What Are The Determining Measures To Continuity?](https://steemit.com/hive-142175/@josediccus/motivation-self-love-suicide-and-depression-what-are-the-determining-measures-to-continuity)





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![TZjG7hXReeVoAvXt2X6pMxYAb3q65xMju8wryWxKrsghkLbp5aKvE71WZVXXpWPa45dz8mMuLJrUrkgAkhD8tDMEVnUx3NUtC7V1TtEWcJ7XFhwMtmH4ro93f8vDHQtM1zgsKQtZwMSjqx.jpeg](https://cdn.steemitimages.com/DQmPbQRoSYJWH5R3cUiH4xgtFTc8oTJRvUzG1y5Bj6eRFv9/TZjG7hXReeVoAvXt2X6pMxYAb3q65xMju8wryWxKrsghkLbp5aKvE71WZVXXpWPa45dz8mMuLJrUrkgAkhD8tDMEVnUx3NUtC7V1TtEWcJ7XFhwMtmH4ro93f8vDHQtM1zgsKQtZwMSjqx.jpeg)


<hr>


**My name is @Josediccus, a young Nigerian student who is a Dtuber, πŸ“· Psychologist, Poet And Sports Writer/Analyst. I'm using my contents as a process to create shared meaning as well as create expressions through which people on/off steem can relate. I believe content is a process to be enjoyed and relished and I'm up for any collaborations in my field stated above. Cheers**


<hr>


<center>



#### @Josediccus, your brother in pen and video πŸ“·

<hr>

*I'm hoping to reach more people who are broken at heart and spirit, so share on any platform or resteem*

<hr>

### [My Twitter handleβœ“](https://mobile.twitter.com/PERCIVAL_JOEY)



</center>
πŸ‘  , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , and 61 others
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@fucho80 ·
Hello @josediccus, good topic, interesting reading.

Friend very well explained the differences and similarities, but beyond that here I see reflected the importance of the brand and logo for some company, this will largely determine the success of that company, the other part of the success is guaranteed by the quality of the product or service.

The brand and the log attracts them and the quality of the product and service hooks them.

What do you say?
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@josediccus ·
Yes basically branding and logo is the public relations concept, the quality is purely what keeps customers but as an organisation they must not underestimate the need for branding and logo. It's self advertisement itself.
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@paramimd ·
This is very educating. Both are important but branding is more important than the logo. Logo is just a tiny part of branding. 

>Logoing

This word is very funny. Does it even exist??
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@ajewa ·
Every great company requires a logo and brand, the detailed explanation you have given makes all the difference.
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@eni-ola ·
I personally look out for more of the brand than the logo, although i am of the opinion that the logo should be fascinating as well .
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@futurekr ·
Thanks a lot for this post. The truth is a logo is part of the makeup of a company's brand. A brand comprises of a lot of things beyond logo, like services, name, colour, in some cases structure as well.
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@frederickbangs ·
Thanks for educating us about this very important topic, there is no business without these two basics.
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@josediccus ·
Thanks a lot for reading, it was necessary talking about branding and logo
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@hardaeborla ·
I actually sometimes do mistake both terminologies (brand and logo) thinking they are always the same thing but you've actually made it clear to me that they aren't the same and I've really learnt a lot from that.

> Most times, the beauty that comes with a brand is often envisaged in the branding pattern and the beautification of the logo.

This is actually true because the logo should actually portray what the brand is all about as it helps to give the audience an insight of what you do. 

 > Bournvita and Milo are the two leading beverage companies in Nigeria, while green is affiliated to Milo, purple is affiliated to Bournvita. So the process of choosing one color over another is branding for each of these beverage companies is of course branding.

These two companies are actually in great competition with each other due to the type of service they offer. But some people tend to confuse them together by believing they both produce chocolate tea.. What's actually your say on this?


>So in a nutshell logo is part of a branding process but one of the reasons why logo-ing is often referenced a lot is that it's part of branding that's considered as one of the most important aspect to branding. 

You've actually made logo imperative in operating any brand. I would love to ask if you can recommend some great tools in logo design. 

Thanks for sharing this great post with love from @hardaeborla in courtesy of @crypto.piotr πŸ’•β€οΈπŸ’•β€οΈβ€οΈπŸ’•β€οΈ
πŸ‘  
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vote details (1)
@josediccus ·
>These two companies are actually in great competition with each other due to the type of service they offer. But some people tend to confuse them together by believing they both produce chocolate tea.. What's actually your say on this?

Well they actually produce composite goods, goods that are similar in nature so that's the reason for the confusion however a lot other people prefer one brand over the other this is because of the fact that they've sampled the both products. However people who often confuse them do so because they're both similar goods that serve the same purpose. 

>You've actually made logo imperative in operating any brand. I would love to ask if you can recommend some great tools in logo design.

Yeah mainly a logo is done graphically in affiliation to a particular brands request. So if you have a company in mind, just know that logo is a graphic works whose designed is brought about by an organisation
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@lanzjoseg ·
The logo is always the visible face in the advertising of a company and it is what forms the part that can manage to attract or to move away the possible clients the visual also forms a part of a company.
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