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有效流量 by jinluan

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· @jinluan ·
$0.21
有效流量
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<p>你是一个做户外运动品牌的,你深知流量的重要性,于是在门户网站投放广告,电商平台买排名,但是买的流量是很大,可是看得人多,买的人很少,怎么办?</p>
<p>看得人多,买的人少,其实就是转化率低,要解决转化率低的问题,有多种方式,今天就先聊聊流量的因素,要提升转化率,流量很重要,但不是什么流量都重要,只有精准流量才是有效流量。</p>
<p>门户网站虽然流量很大,但是并不精准,导致转化率低,你花钱买的,并不是有效流量。</p>
<p>有效流量,是流量和高转化率之间的桥梁,进门的客人,是母婴店的流量,客人中的女性,是母婴店的有效流量,而女性中的新妈妈,则是母婴店更有效的流量,100个人中,50个女性,5个新妈妈。同样的宣传成本,你用来影响5个新妈妈,当然比影响100个男女老少,更有效果。</p>
<p>这就是有效流量,精准客户占你所触达人群的比率越高,你获得的流量才越有效。</p>
<p>回到刚才的问题,你要提升转化率,就要解决有效流量的问题,把广告投放到目标人群当中去,比如你投的门户网站要投户外运动相关的网站,或者相关的公众号。</p>
<p>有效流量的核心,不是让所有看到你产品的人都买,而是让想买的人都看到你。</p>
<p><em>最近订阅了《5分钟商学院》,写下来的笔记跟之前一样,放在steemit上,当成一篇文字,也当做一个记录。</em></p>
<blockquote>离年度360篇文字目标差143篇</blockquote>
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vote your-acct "jinluan" "7uvj5m" 100 true
post_comment your-acct "re-jinluan-7uvj5m-20180924t054553008z" "jinluan" "7uvj5m" "" "your reply.." "{}" true

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@cnbuddy ·
你好!小可可,淘气包帅还是我帅? 小可可,啥星座的? 小可可,你有半块橡皮吗?倘若你想让我隐形,请回复“取消”。
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vote your-acct "cnbuddy" "re-jinluan-7uvj5m-20180717t014007103z" 100 true
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@honoru ·
>有效流量的核心,不是让所有看到你产品的人都买,而是让想买的人都看到你。

這句好!
但,廣告也要同時引發需求
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vote your-acct "honoru" "re-jinluan-7uvj5m-20180717t023048538z" 100 true
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@jinluan ·
是的,那个是广告的目标之一,有效流量是让转化率提升的重要因素,让钱花在刀刃上
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vote your-acct "jinluan" "re-honoru-re-jinluan-7uvj5m-20180717t035804293z" 100 true
post_comment your-acct "re-jinluan-re-honoru-re-jinluan-7uvj5m-20180924t054553020z" "jinluan" "re-honoru-re-jinluan-7uvj5m-20180717t035804293z" "" "your reply.." "{}" true

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@honoru ·
感謝您,這些筆記真的很有用。
幫助著營商反思,也能提醒自己。
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vote your-acct "honoru" "re-jinluan-re-honoru-re-jinluan-7uvj5m-20180717t040105475z" 100 true
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@liuzg ·
的确,无论做哪行,没有流量都不行
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@jinluan ·
流量是交易的开端
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vote your-acct "jinluan" "re-liuzg-re-jinluan-7uvj5m-20180717t035523447z" 100 true
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