Sony Liv Partners with Tech Giant TCS by alokkumar121

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· @alokkumar121 ·
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Sony Liv Partners with Tech Giant TCS
These days OTT platforms are growing significantly and its because of pandemics. We cant deny the fact that these OTT platforms like Prime videos, Zee5, Sony Liv and Alt Balaji, etc have got more users during the last year. Earlier very few people were using these platforms for their entertainment needs but now things have changed and it has certainly helped these OTT platforms to bring more innovation and technological development in place. Certainly its advantage of highly advanced technology that brings us the world of entertainment that we can access anytime anywhere. We just need a device-connected high-speed internet and a subscription to enjoy the entertainment on the go. 


![image.png](https://images.hive.blog/DQmdaYTNHq9VmjwdKtPwWVLpteAP8jkp8kBKscB64UffhtS/image.png)

[src](https://images.app.goo.gl/sNYZ4fja5Az4YXeb6)

In India, there are a few very much popular OTT platforms like Sony Liv, Zee5, amazon prime video and they all have quite a big collection of content and they keep on adding new content for their uses. Even now movies are getting released on OTT and it certainly calls for more innovation and an even better user experience. 

> IT services major Tata Consultancy Services (TCS) on Tuesday said it has entered into a strategic partnership with SonyLIV to help the OTT streaming platform create an innovative business model enabled by digital technologies to enhance customer experience, and pave the path for future growth.

Tata Consultancy Services (TCS) is an IT giant in India and now since they have a partnership with Sony liv so its highly expected that more technological developments will be happening at Sony liv which will make it a great OTT platform. As a user, I always look for better services from these platforms, and seems like there is a lot to come in this space. technology is all about evolution but a need for it is certainly an important factor. If there is more demand for anything related to technology then for sure more companies will come forward in that segment to make it a great one. 


![image.png](https://images.hive.blog/DQme1VBAo8CSVjE4HcBB3D9EVczWQkiYtPN2AXQVK6UQWmk/image.png)

[src](https://images.app.goo.gl/xbsczxy9zoYBe61A8)

Sony Liv is a goo OTT platform but it has a long way to compete with others like Netflix,  Amazon, or zee5 but now its seems they have joined hands with the right technology leader which can make them offer the best experience to their users and even TC will bringing more development on the place.

Since its one of the segments that is growing and getting a good number of users every month so hopefully more players will come in the segment to bring highly advanced technology. Sony liv could be the first one but I expect that its just the beginning and its opening doors for any IT companies who can bring a bunch of opportunities for technology development.

Thank you so much
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vote details (209)
@aplausos ·
Hi @alokkumar121 Previously, the media suffered from the scarcity of content; they required a radio-electric spectrum, a license or concession. On the other hand, OTT (over-the-top) platforms such as Netflix, HBO and Amazon Prime, consist of the transmission of audio, video and other content over the Internet without the involvement of traditional operators in the control or distribution of content.  In this sense, the media ecosystem has completely changed from being media with a shortage of content to having an overproduction of content. Thanks to the Internet, anyone can provide a service: each individual is a medium. As a consequence, there is an oversupply of media and a shortage of audience.
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