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Every business is made for it to serve a group of customers. There is no business that is present that has no customers to serve to, then that is not a business in the first place. People do it for earning a living as well as provide a service or try to solve issues or problems present in the current scenario. This may seem trivial on hearing it, but many think of starting a business just for the sake of making money.
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So, we know that every business needs its customers just as our body requiring cells to function in order to survive. These customers are captured or made to use the platform or a product of a company, industry or a business by various methods. They may advertise their products to garner attention of customers.
They form partnerships and sponsor various influential personalities to promote their products and services. All these are done to increase the visibility of the brand and to create a good vibe attached to it so that people tend to try out their products. There is also the word of mouth approach, but that is too risky in today's world, but that is what every businesses and service providers should strive for. This is because they'd not have to spend a single dollar on marketing and advertising and still be able to increase the visibility, while printing their products much lower due to not much of the budget being allocated to marketing and advertising.
Marketing is a pricey decision that involves a lot of risks and a lot of gambles should be taken. It may or may not succeed in increasing coverage and visibility of the brand. It may backfire if not done properly of any false claims are made.
They may also want to know who are the potential customers if they started a product or provide a certain service. They would want to create interested customers out of strangers and uninitiated people in order to increase the ability for us to provide better and personalised services to them. It also helps in making decisions beforehand, allowing for a much optimised workflow.
But the current methods of lead generation is not very optimised, with a lot of cold calls, calls that tend to be intrusive since we know nothing of the prospect and just tend to provide something to which we have no clue whether they'd care for or not. This and the fact that it requires a lot of cash, workforce and proper planning to be effective and anything less would lead to the total wastage of all the resources and time put into it.
LeadRex Platform
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They plan on solving the above mentioned problems by creating a platform for Lead Generation which is powered by Blockchain and AI. This solves most of the problems that we discussed above. Since it is powered by AI and Machine Learning, it tends to get better with usage and the AI helps perform all of the planning and providing of services without much manpower and workforce required.
It helps make much smarter and budget friendly, but at the same time, effective decisions. It also helps in removing much of the middlemen and intermediaries, reducing the operating costs and time taken to implement it. Since, it is powered by the Blockchain, it is totally decentralised, secure and transparent.
ICO & Team
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They plan on powering their platform with the introduction of LeadRex (LDX) Token which is based on Ethereum's ERC-20 Token standard. They have successfully completed their Pre-Sale and their Pre-ICO is currently in progress and they plan on holding their Main-Sale on 4 August. It requires for you to be Registered, Whitelisted and KYC Verified in order to participate in the ICO.
The Founders and rest of the team has adequate experience in Software Development, AI, Marketing, Customer Relations, PR, , Blockchain, HR, Community Management and Design respectively. The advisory board consists of renowned and experienced Advisors, Analysts, CRM Experts, Software Developers and Engineers, Investors, Entrepreneurs who also bring along their expertise in fields of Customer Relationship Management, AI, Marketing, Business Development, Blockchain, Investments and Finance.
Conclusion
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They have covered a field that really faces a lot of problems and issues that our current infrastructure and methods of working cannot solve and have provided on it.
They have a really solid team with great backing from the experienced Advisory Board. They have got a really great Token Economics in place and are just missing out on a working product, though they've already formed partnerships with a few companies and industries.
They've got all it takes to succeed and it remains to be seen if the Team can deliver on their promises.
**Website** - <https://leadrex.io/>
**Whitepaper** - <https://leadrex.io/docs/WP_LEADREX_ENG.pdf>
**ANN** - <https://bitcointalk.org/index.php?topic=3980476.0>
**Telegram** - <https://t.me/LeadRex_EN>
**Published by** - coineaglebt
**Btalkprofile** - <https://bitcointalk.org/index.php?action=profile;u=1936073>