![ultra.jpg](https://cdn.steemitimages.com/DQmVSrFCmiKrYHsLWsMtQoUZLmBvjm9ZQNLyomsENDAASja/ultra.jpg)

Video games are more popular than ever in a world looking for escapism in their daily struggles. The industry is well aware of that, but they keep developing subpar products and offering them through platforms that only take away the player’s hard earned money with little to no reward other than playing the game. 

The distribution system created by established players such as Google, Apple, and Valve are so broken that most developers are discouraged to try out their business model, instead choosing to market their games on their own efforts. Ultra is here for the people looking for alternatives to develop and sell their own products.

### Ultra’s List of Planned Goals
The team behind Ultra is truly committed to making changes in an industry that is dying a slow death due to the relentless greed of big companies. Their current plan includes being fairer to developers by granting them an additional 21% of earnings over Valve’s and the other brands' established fees. 

They are also looking forward to set-up a marketing strategy that gives developers a good range of exposure no matter the size of their budget. Ultra is also looking for ways to keep developers with solid products and low incomes the chance to keep their head above the water with other revenue opportunities offered through the platform. 

Their top goal is to make industry giants realize that everyone should have an opening to offer their product without fear of being buried or side listed by shady business strategies.

### The Technical Solutions to Get There
The Ultra network is based on a Blockchain ecosystem developed with open coding where developers will be able to build their games and offer them to gain exposure without needing millions of dollars on budget. 

The use of Blockchain technology and customary token utilities emphasizes the ownership of the developers of their original IP by allowing them to handle micro transactions for their content, special add-ons, or to manage reward programs. 

Ultra is not looking to leave their mark just as a game storefront, they want to bring gaming to a new era where brand new games can win exposure based on quality. The ecosystem is able to manage the needs of established brands as well as indie developers by using algorithms that bring awareness based on a player’s preferences. 

All modern game schemes are manageable on the platform: Free-to-play games, Premium options, eSports games and single players. 

### Including Healthy Fan Interaction
Ultra also has a plan to create a payment system that doesn’t deprive developers of their earnings and make them available as they need them. The fandom will be favored with communities that can be created within the network’s ecosystem to offer developers support and feedback to help them improve their product. 

Ultra is also working hard to create port options that work with established consoles such as the machines created by Microsoft, Nintendo and Sony. If you wish to learn more about Ultra’s offering and their plans for the future, you can visit them on https://ultra.io/.