yes, it will effect its sales...which is dropping down ...

Yes, I agree with your words, really thank you very much about what you are saying

That's very interesting, I always but cream of mushroom to go inside some dishes its really good

Campbell soup seems to have missed the boat.
They were marketed for an older crowd that is now dying off.

When the better, heartier soups were coming out, campell was slow on the uptake.  What used to be their section in the store, is now dominated by better or cheaper brands.

Further, their recent advertising campaign showed a decided... turn in direction, that will probably alienate all of the on-line purchasing crowd.

Also, many companies before them have tried this two forked sales, to be met with a bunch of angry stores.  In order to compete in the on-line world, you have to be able to move the price.  But, if you sell for less than stores can sell for, they often will drop your products, even if they are THE name brand.

That sounds cool!!
Why not sell online, catch the wave!!

I love the idea of the soup being sold in a glass jar. I myself avoid tinned food at all costs, I want to see what I am buying!  Glad they realise that "times, they are changing"!

Interesting one @doitvoluntarily 
Hope you visit my work if u dont mind kindly let me know about it how it is

I just heard about an ICO called INS which aims to use blockchain to facilitate grocery sales. Cutting costs for the user by eliminating middle men. Interesting that the very next day I would see your article on the existing grocery system and how some of its oldest most succesful entities, Campbells, might be suffering.

Thanks

This is where we go in for the kill. If you know people who would buy this garbage and you have a garden and like to cook its time to go counter-economic. Home made soup on the black market in your community. Can it yourself and charge a one dollar deposit for your jar. #agora #anarchy #action #mspsteem

Perhaps it didn't help them when President Trump said he Liked Campbell's soup? https://youtu.be/2L0B5Ra_lQM

This seems like another prime example of a company that waited way to long to move with the market and adapt.  Good luck at this point.

Glass jars should help a little, those little cans aren't exactly eye catching when you are walking down the soup aisle.

It's a good idea, especially if they're willing to rework some of their recipes to cut down on the crazy amount of salt and add in more vegetables. I used to be addicted to Campbells as a kid but the salt really did damage to my stomach and I actually had to stop eating it and learn how to make real soup. Today I'm one of those customers that shops the produce section and outside of the store but if Campbells offers products more in line with my family's eating style I'd be willing to try out ordering from them just for a small store of convenience food on hand. All depends on how good the product is, though - the direct to consumer approach would only be a small part of my consideration on buying their product.

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Direct to consumer is an interesting idea although stores serve a purpose. You've got everything all in one place. If everything went direct to consumer it would be a madhouse of confusion.

It would be smart for Campbells to remarket their brand and produce healthier options with no additives - and offer non-dairy options. If they really are in trouble it would be a good move to recognize they have an opportunity to market themselves as making homes 'healthier' to keep their brand alive.I would love to know customers out there who are likely to order online (older generation/families with kids) will be feeding themselves less salt, sugar, modified blah blah. Nice post - thanks for making my lunch break interesting ;)

When I was younger I used to love eating grilled and Campbells tomato soup with a big glass of Sunny Delight

Great food post @doitvoluntarily ! Consumers really are demanding more these days and there is definitely a lot of competition ! I prefer home made soup myself and I always have , We do eat canned when rushed and also to add to other recipes like cooking pork chops in cream of mushroom soup ! Its just easier for a gravy then making it from scratch !! But I don't usually buy Campbell's because its way to expensive , LOL  they need to find a way to lower the price and I will buy more ! Haha ! Upped and resteemed to share with my foodie followers  in my @momskitchen  blog !!😋😋😋💕
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Thank you for posting nice advertisements, even if the ad is pretty much cool and quality. feeling good.

The changes they are going to make are pretty surprising, especially since it's been this way for 100 years.  But I guess when you're used to being on top, you'll do whatever takes.  I must admit I am pretty excited to see their new product ideas.

I think that's a great business idea. Hopefully someday they can turn there company around and hire those people back.  Great post

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