Customers have never been as powerful as they are in this tech-savvy era. Although the customer has always been the king, it’s more important than ever to keep them happy and understand market demands. In search of utmost customer satisfaction, most businesses have implemented technologies like [Live Chat Software](https://www.ladesk.com/live-chat-software), [Affiliate Software](https://www.postaffiliatepro.com/) and more. 

While every business is racing to read the minds of their existing or potential customers, here are a few insights you can get by keeping an eye on social media.

<h2>The Amount of Followers You Have</h2>

This is absolutely straightforward. The number of people who are voluntarily following your page are the number of people who are in some way or the other interested in your brand. Now, it’s up to you to decide whether this number is good enough for you. If not, you need to buckle up and strategist new campaigns to reach out to more people. 

<h2>The Numbe of Backlinks Pointing To Your Website</h2>

Businesses that have gained popularity, and have a strong web positioning, are often referred to by many other websites for multiple different purposes. You have to figure out whether you are the talk of the town. If yes, then it’s also important to know what people are talking about you. [Positive backlinks are a great gain](https://neilpatel.com/blog/10-tools-that-will-get-you-more-backlinks/) so keep building them.

<h2>Review From Your Customers</h2>

This again is a very direct reference to what your customer base thinks about you. Keep a check on reviews across all platforms, as they are the most promising indicators of how satisfied your customer are, with the goods and services provided by you. If you are a smart business owner, you should be implementing an automated system, which reviews the customer feedbacks across the web and gives you insights about where your business is lagging or needs improvement. 

<h2>Website Bounce Rates</h2>

To put forth simply, bounce rate indicates the span of time a web browser spends on your website. If browsers just open and instantly leave your website without spending time looking through it, your content may not be very engaging. Improving your content almost always leads to [low bounce rates for your website](https://blog.hubspot.com/marketing/decrease-website-bounce-rate-infographic). 

If your bounce rates are low, it shows that you are definitely doing something right. You have your content or product listings in place so as to draw the attention of visitors for a considerable amount of time. If the bounce rates are high, it’s time to figure out what’s wrong about your website.

<h2>An Increase In Search Engine Queries</h2>

Another metric which shows whether people are interested in your brand or the services you provide is the search query. The [frequency of people searching for the name of your brand](https://moz.com/blog/influence-branded-searches-search-volumes-whiteboard-friday) or your services suggests your position in the global market. 

When bringing all of these aspects together, it will help you to achieve one common and paramount goal – which is to keep your customers happy, so in turn they can remain loyal to you. A customer-centric approach is non-negotiable in modern times, and thus you can’t afford to take it lightly.