![images.png](https://cdn.steemitimages.com/DQme8tMkKA7mcAFq184ARU2MKCpF6wvScBZta7LsZiLHq7e/images.png)



###### [Source](https://images.app.goo.gl/2YuNvRizvgVAknEw8)

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The ability for articulate speaking is a skill that ultimately results into money, wealth and affluence. One of the reasons why some stand up comedians are very rich is because of their ability to tap into people's emotional and psychological side using humor thereby creating a popularity for themselves, establishing demand, creating a *"need"* a *"want"* and a *"craving"* for their services. If you look at an actor like Denzel Washington, he's built a brand in acting and the fact that he's in popular demand often creates a sort of scarcity for his demand which means scarcity leads to an increase in price and he who pays betters gets them into their movie set, now how is acting even a form of engagement? 


One of the reasons why a movie, a comedy show, a television host program or a live drama is hosted in the first place is to create engagement. The movies that grosses most is actually the one that people engages most with and while you think people cannot physically engage with reality stars, they do so by watching them, making them their favourite acts, watching their podcast, following the on Instagram, paying money to have a facetime with them outsides of the shows, this is what creates a fanbase for a reality star thereby making their value skyrocket, the more endearing they become to people, the more monetary value it adds to their worth. 

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### *Engagement & Money*


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Now take a look at football as well, football is one of the most dominating sports in the world and why is this so? It's the amount of people engaging with football, paying money to get access to television rights, buying expensive football players jersey because of the autographs on it. If you look at the enormous fees used to purchase players from one club to another, it makes you wonder why this is so. The reasons is because football has a lot of engagements, People are using it for business, betting, forecasting, watching for fun, watching for journalistic knowledge, blogging and a whole lot of other profitable venture and that's why investing in football stadium, spending unbelievable fees to purchase players is sorted because the engagement in football makes it maximally profitable. 

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![images.jpeg](https://cdn.steemitimages.com/DQmRWeznQ4N8tTCeTjFdxkD3oHVRQgZvg2wx4EwuPLCkENW/images.jpeg)



###### [Source](https://images.app.goo.gl/VaBnsYtE5apnEwx96)


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If you look well you'll see that it's the higher engagements that eventually increases the value of a perspective, a commodity, a website or even a coin, a Crypto currently project. How about the ad industry? website utilizes the amount not unique visitors to boost their ad revenue and that means the more people engages with a website for the content the more profitable it becomes for the owner of the business. 



I know a guy on facebook, he's effortlessly make viable engagement with most popular Facebook pages and his engagements are always sensible, humour, the intent is beautiful, the pun is great and whenever he comments on these pages people have grown to even engage with his own comments even more than the actual post he's commenting on and over the course of the last few months he has grown so popular that he's gets over 75,000 followers to his Facebook account and most times people directly to his profile, they want to know him, they want to associate with him and because of these huge influx of people to his profile, he now cheekily advertise his book which he sells and why not, he had built a fanbase via his incredible and unique style of engagement and now people he's marketable. 


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![images (1).jpeg](https://cdn.steemitimages.com/DQmZJNsqLyRYWCS2oTRyZm7rprLFcNqEgaBtoJ6Ph3tgbrN/images%20(1).jpeg)


###### [Source](https://images.app.goo.gl/pYnaLDt1AJftPWwg9)

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## *Content  & Engagement*


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This brings me to content and engagement, you see engagement is freely gotten when people find you as a content to be valuable. A speaker or a talker is a content themselves because they embody their abilities and hence engagement is freely gotten when people sees a viable content of which they can part with anything just to have. Now these things or examples I mentioned above has content before engagement can be flawless and Irrespective of the media, centralised or decentralised, engagement is gotten from real people who sees values and decided to buy into it and that's why the higher the engagement in any venture, the higher the value, the better the returns in terms of money. 

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### *Conclusion*

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Now, the fight for audience or engagement is big in the internet and while a few places are willing to pay for it, a few places aren't. However there's nothing wrong with seeing s brand you like and effortlessly engaging with it because of their contents. If you see the guy I mentioned above, he's built his brand on Facebook and irrespective of the fact that Facebook can up and take away everything he's built, he's has grown and still keeps growing to become a sort of Facebook sensation, a sort of entertainer and educator who knows his onions, established his targets and now he's starting to sell his business and his followers will buy, engage and that's how beautiful engagement is. 

If you look at cooperate business they're always concerned about data, stats, how many people are following, their social media reach, how many people googled their product online SEO posts talking about their products. This is because human validation is a testament to the failure or success of a brand. As for us here in blockchain and Crypto, information is power and as we're having more coperate entities come into crypto this is solid engagement for us and this is bringing us to a better future for blockchain and crypto technology.