![image](https://img.esteem.ws/7luwtjn30v.jpg)

Didn’t expect to see such product combining a pacifier with a glass bottle of yogurt drink. Taste was not bad and surprisingly more to sour taste than sweet which is to my liking. Such combination drives consumer to be curious and higher tendency on making the sale happen. However, when comes to pricing, it is more costly, would say at least 40% costlier than normal package, same volume yogurt drink. If we are to compare directly with price, then no doubt that the product will lose. When we are able to think another way that using this concept to tap in the gift industry whereby this could be a great, gimmick drinks to use as a gift for people like during parties as it is fun to see grown up sucking up pacifier. The fun is the new value proposition for the product in order to stand out with the other competitors. The brand is from China and they are getting good in marketing and packaging. Malaysia local goods are getting real behind from the super speed development of China retail industry and we can even see how far we are to compete in terms of creative contents like such, a competition in terms of intellectual property. Well, just looking at this product, it does link me up with many thoughts especially on business. While I’m paving my way towards it, I also love to express my thoughts on things I encounter daily and put it in words. This would become part of my thought process and a record of my development. 

*Ohya, the yogurt comes with two flavors, one original and one strawberry. I picked the original*