5月21日，我校本科招生小程序上线试运行。开发本科招生小程序，旨在顺应微信用户日益增多形势，开辟移动客户端招生信息发布新途径，满足和方便移动客户端用户通过微信搜索查询信息需要。鲁东大学本科招生小程序与鲁东大学微信公众号、鲁东大学本科招生微信公众号互为补充、相辅相成，从不同角度和侧面展示师生风貌、学校形象和办学实力。 本科招生小程序现设三个界面。“首页”顶部滚动照片选用学校风景照和烟台滨海风景照，以大海的蔚蓝色和校园的绿色为主色调，彰显学校美景和位于滨海城市区位优势。照片上加有“硕士培养单位”“博士人才培养项目单位”“拥有博士后科研流动站”“山东省高水平学科建设高校”“山东省应用型人才培养特色名校”“全国创新创业典型经验高校”“具有接收外国留学生资格的高校”等字样。“首页”以发布我校招考信息为主，设有招生政策、招生计划、历年分数、选考科目、常见问题、在线咨询、录取查询、鲁大直播等八个板块，把最主要的招生信息在首页展现给考生和家长，方便考生和家长直接查询。其中，“在线咨询”与我校本科招生网上的招生咨询平台同步运行，一般咨询类问题即时答复，复杂问题由招生工作人员24小时内回复；“鲁大直播”为我校本科招生直播平台，在每年的招考季等关键节点宣讲专业、发布招生信息、进行填报志愿指导、介绍学校办学特色和育人成果，保障系列直播活动的播出。“首页”下部漂浮拨打我校招生咨询电话的图标，一键按下，直通学校本科招生咨询中心，欢迎和方便广大考生来电咨询，免除了用户退出小程序后再拨打电话的麻烦。“走进鲁大”界面聚焦考生和家长所思所想，设置视频鲁大、图像鲁大、全景鲁大、师生风采、学院专业、媒体视角、鲁大简介、鲁大要闻、鲁大故事、校区位置、联系我们等板块，以图、文、视频等形式和讲故事等方式，全方位多维度展示校园美景、师生风采和介绍学院专业。其中，全景校园集导航、VR全景、云游、分享等功效为一体，720°沉浸式展现校园风光，考生足不出户，指尖滑动，便能身临其境般地云逛校园。“个人中心”界面满足用户看直播预约、留言、转发等个性化需要。（招生就业处 撰稿：李照峰 审核：李家普） 
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