也说说环保故事吧 by susanli3769

cn · @susanli3769 · Mar 22 '18

$2.55

也说说环保故事吧

最近@dancingapple 在倡议环保。我服务的公司主要的产品是鞋子和服装。我们在鞋子部门。

其实现在环保的概念大家都有。很多消费者甚至愿意为了环保/公益事业多花一些钱。就看看TOMS吧。这个品牌鞋子的制造产品其实是非常便宜的。材料也是非常基础的，合作的很多工厂都是2，3 级的。可是因为他们品牌一推出的时候就讲了个好故事- 买一双TOMS， 他们捐赠一双。所以虽然他们的零售价比较贵，消费者还是愿意为了一个公益的概念买单。 

另一家初创鞋品牌ALLBIRDS， 去年卖了上百万双鞋子，每双单价美金100。他们的鞋款非常简单，可是就是讲述的是使用环保材料，所以消费者愿意买单。他们接下来新推出用树木做原料的鞋子，估计又将是很大一个卖点。 

有个服装品牌EILEEN FISHER， 他们很多使用环保材料。你一进他们的店，就可以看到他们讲述的环保故事，所以消费者也愿意掏钱。 

我们公司在环保材料这块也有用到。一般环保材料的成本比普通材料贵，所以整体的出厂价是更贵的。 可是由于没有针对这个故事去讲和推广，在这块的营销方面做得还是很不理想，有很大的改善空间。个人在对环保这块是绝对支持，所以也是大力支持公司在这块的努力，只希望公司在市场和营销这块可以做得更好一些，这样可以更大力度推广使用环保材料。否则靠一小部分人是无法更广泛地推广的。 

![forest-315184_1280.jpg](https://ipfs.busy.org/ipfs/QmXxg6kPnpvj83pPgu6qr9pVX6mcG145a7KvgdVFE2wwm8)

picture credit- pixabay.com

👍 justyy, susanli3769, helene, magicmonk, pipokinha, busy.org, davidmendel, shenchensucc, vandadream, dancingapple, nationalpark, bring, chenhs, ericet, shengjian, dailystats, emmali, metafzx, sweet-jenny8, liangfengyouren, dailychina, superbing, ethanlee, xiaoshancun, dongfengman, dailyfortune, chenlocus, anxin, shelleyplum, rail-life, yong528, doraemon, agoha, foodielifestyle, marram, mayuanbo1990, cha0s0000, lilypang22, happyukgo, woolfe19861008, prch, shentrading, fanso, moobear, serenazz, geass, ldsn001

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@dancingapple · Mar 22 '18

$0.02

如果商家说是环保材料的话，相比之下贵一点也会挑它。

👍 susanli3769

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@shenchensucc · Mar 22 '18

$0.02

环保确实是个好的发展方向。

👍 susanli3769

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@chenhs · Mar 22 '18

$0.03

卖的是理想，买的是情怀

👍 susanli3769, chenhs

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@yong528 · Mar 22 '18

这里有队友吗？来互相关注点个赞，互相发育

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