Quality is somewhat part of playing the game here I think. It isn't needed but, it is an approach that can attract a different audience. I am pretty sure that if I had posted memes and selfies instead of what I have done, I wouldn't have had the opportunities I have had. 

Not everyone can do the same though which creates barriers to entry and a competitive advantage for those who can. The audience may not be as large but the audience who enjoys it find enough *value* in it to reward it. It comes down to tastes and preferences as well as perception of what holds value. 

It sounds like an interesting project and I am keen to find out community reactions. I do think that Steem needs to start facing outward though as there is a lot of internal marketing but that does little for adoption.