I totally agree, to a point. People are like sheep, especially the uniformed and a naive. People do love brand recognition and the latest greatest thing that everyone is in on. Keeping up with the Jones so to speak. But I can also see it like Billy Bass that stupid singing fish, Crocs, Beanie Babies, Livestrong Bracelets etc.. All had great recognition, had to be had, but died a slow and painful death. 

The volatility of Bitcoin will turn many of the newbies away as they will get hurt bad. Hell today, I kinda got caught but worked out of it. Had buy on BTC at 10300, and LTC at 87 when they were at 11,000 and 98 respectively. Went to store, got home and it was at 8900 something and 78. So instead of panic selling I checked the charts, waiting for the trend to shift a bit then doubled up at 9400 and 86.09 Hit my break even points of 9625 on BTC, rode the Chart and Market sold at 10240, it went to 10499 and then right back down. Could I of been greedy and held out for more, sure but I could of just as easily of gotten fucked. I'll take nothing to get out of a bad trade any day, so a few hundred bucks is more than enough. Sold the light at 91.19. 

But you have to have experience in the game to think counter-intuitively like that and dig out of a trap; especially if your trading hurtful amounts. I'm no savant by any means when it comes to trading, but I do make my full time living at it; right here behind the keyboard and BTC can fuck with your head sometimes.

Off that rant and back to brand recognition you may be right, and BCH, 2x, Gold etc. May end up like New Cocacola, or Crystal Pepsi. 

![Why-Brands-fail.jpg](https://steemitimages.com/DQmQKN8C7Hf5PoVARGn34CGmUzETWEa1BkfnH4Xn9nZ8Z2e/Why-Brands-fail.jpg)

Or they could be Avis vs Hertz.. http://www.slate.com/articles/business/rivalries/2013/08/hertz_vs_avis_advertising_wars_how_an_ad_firm_made_a_virtue_out_of_second.html

And we  have yet to see Enterprise..