Current situation is bad for content creators.
And the move of making it 50/50 would sadly make the situation worse but they will most probably do this since the big guys are rich here and they are thinking about just their pockets. No community feeling, no user base retention worries.

What can be done to improve situation is :

1. Whales can be generous in random upvoting of good content. I joined steemit in 2017 when it was blooming and random whale voting was the reason of motivation for masses. I understand whale/people with huge sp does not have time to do the charity voting but I mean someone need to think about it as a community.

But i understand since no one cares, at the end of day it all about profit and that is why bot system came into picture and masses left steemit in mid of 2018.