Most media companies are pissed, because Facebook, Google, Twitter etc. are dominating the ad-market, while you as a publisher must pay to get your content out to your audience. That's one of the reasons why I started a newsletter (though I created a FB- and Twitter-account and have to do SEO for my landing page). The only site I post my content regularly is steemit, because I think that the community is strong and good, while enabling content creators to get their content out there without being a big media company.