I say this with no malice intended - I would consider getting rid of the guy in the  Speedo.
Overall the spot looks like an ad for an all-inclusive resort.  The copy doesn't pair with the video, or the music in my opinion.  I would go for a 30 second spot and show a mockup of what the app will do.  If you have to, draw the wireframes on paper and make kind of a stop-motion video replacing each 'screen' with a new piece of paper.  Basically if you're making an app I want to see what the app is going to look like.  Simple mockup would do.
Just my 2 cents - upvoted and best wishes to you.
EDIT: Just realized it's a social media platform - I thought it was an app.  Illustrates other user's point that it needs to get to the topic quickly and clearly.  Your website is gorgeous use that at least some.