#### Yesterday the BAT team announced the amount, the distribution and use of funds for the upcoming Basic Attention Token (BAT) sale.

![BAT_icon.jpg](https://steemitimages.com/DQmVFy5ks4ge4nJoovH4JLewuthGBH53ysUczmV1FMnL9Hh/BAT_icon.jpg)

_____________________________________________________________________
#### They are targeting a raise of $15 million and a cap of 1 billion BAT tokens.
__________________________________________________________________________________________

#### The Crowdsale set up
They are planning to distribute the BAT tokens in the following proportion:

- Tokens available for crowdsale: 70%
- The BAT team: 20%
- User growth pool: 10%

> The token distribution covers the phased release of software previously described in the white paper. 

*https://basicattentiontoken.org/wp-content/uploads/2017/03/BasicAttentionTokenWhitePaper.pdf*

> The first phase involves the roll-out of a new browser, Brave, a fast, open source, privacy-focused browser that blocks ads and trackers, and contains an opt-in ledger system that measures user attention — without violating privacy — to accurately reward publishers. 

> The next phase involves the introduction of BAT, which will be used to compensate publishers for user attention, or focused mental engagement.
Part of the token distribution will be given to Brave browser users to incentivize them to join the new blockchain-based system. 
A certain number of users will receive BATs for downloading the Brave browser. Users will be able to spend these tokens for regular or premium content, or they can donate them back to their favorite publishers.
The bulk of the Ethereum raised during the crowdsale (the 70%) will be used to fund the development and growth of the BAT ecosystem, which includes the Ethereum-based smart contract system and the Brave browser. It is important to note that the Brave browser is just one platform for BAT and our goal is to lay the foundation so that other developers can build other apps in the BAT ecosystem. The vision is that BAT will be used across the web to reward producers for great content in new and innovative ways.
Here is a more detailed breakdown of how we plan to spend the funds we raise:

![batdist.png](https://steemitimages.com/DQmceLQW8fyNB5beUrk7ppBV5FuDHEt4jSFDYbFAX5Gd494/batdist.png)


- **BAT Team 58% of budget:** The team consists of just over 20 engineers. This financing allows for the rollout of the BAT solution, including the necessary adjustments to and development of the existing Brave browser technology.
- **Administration 10% of budget:** Consists of BAT legal, security, accounting and other associated administration costs.
- **Marketing 12% of budget:** Marketing will focus on expanding awareness and adoption of the Brave browser and the BAT solution among users, publishers and advertisers. This also includes the growth and maintenance of the world-wide community.
- **Contractors 13% of budget:** These funds will be directed at third-party providers offering engineering, marketing, growth-hacking, PR, partnerships, affiliate programs and more.
- **Contingency 7% of budget:** This is a set-aside to plan for unforeseen costs.

_________________________________________

> As we near the sale, we will provide specific instructions on how to participate, including how you will need to send Ethereum (ETH) to a smart contract at an address that we will disclose.

> We’ll be sharing the date and time of the crowdsale soon, but meanwhile, to remain notified of the latest updates, please sign up for our newsletter via our homepage if you have not done so already. We welcome your feedback, so if you have any, please reach out to us on Twitter, Slack or Reddit. 

https://basicattentiontoken.org/announcing-the-targeted-amount-of-the-upcoming-sale/

_______________________________________________________________

https://s24.postimg.org/54f0po8sl/j_b_signature.png