I first heard about this when the preview thread popped up on the Eurogamer forum. Some Dev videos went up and we were all “this looks shit!”

One guy spent a good early portion of that thread reenforcing that view point. When you went into the thread in the latter days, he was on his 24th build, advising newcomers, NG+++++, omg best game ever. I went back and quoted an early post of his and we all had a laugh!

I’d never seen such effective word of mouth though. Written testimonies, then the first player streams, then the personal stories and tales. It eventually surfaced in the US and I imported a special edition with guide from a Canadian store. That alone started to retail at £200 second hand at one point. What a significant title.