Communities is a very interesting idea that could radically alter the way we find information and how it is arranged.  This truly does take something like social media to a new level.

It is natural for us to think of Communities as being built around a particular topic.  For example, having a Community around "homesteading" makes total sense.  It is a place where people interested in that subject can interact and exchange ideas.  Since it can be tokenized, it instantly can become its own market where individuals are able to decide what they value and transfer it among each other.

![](https://cdn.steemitimages.com/DQmW1WENGZCSCLwjXc8b5hYfWV9di19DWxk9UVHee8to6jA/image.png)
<center>[Source](https://www.cmnty.com/blog/successful-online-communities/)</center>

There is another way Communities can be appealing and that can revolve around an individual.  Of course, fan clubs are enormous with people gravitating towards their favorite celebrity.  However, I think there is a more practical aspect to all of this.

Social media can be a pain in the neck.  People are constantly trying to gain followers on Twitter, Facebook, and YouTube.  This is something that requires a great deal of consistent effort to build any type of following.  It is a situation that can be problematic for those who have little time yet are not big enough to hire someone to handle it.

This is where Communities on Steem has value.  One benefit that Steem can provide is that once someone is a follower, they are that no matter what the application.  On traditional social media, a following needs to be set up for each media outlet.

Essentially, we are looking at a lot more work.

With Communities, someone can set it up and use that as the basis for all interaction with followers (fans).  This means that no matter what is posted, it is accessible by all.  As other interfaces integrate the Community features in, we will see access from anywhere.  Thus video, pics, blog posts, and whatever other interaction the person wants to have with his or her followers is basically a "one stop shop".  This is rather novel compared to what it out there.

Of course, we can take it one step further.  We have a platform that is based upon rewards.  Ultimately, our public figure (or not so public if that fits) figure can reward the followers.  This is something that is truly innovation.

![](https://cdn.steemitimages.com/DQmQZkKpGxKBM1Ys2z8uG6pfswf8cZyF3UBTLo6srHio69H/image.png)
<center>[Source](https://www.nbcnews.com/news/world/george-clooney-hospitalized-after-scooter-crash-italy-n890121)</center>

Imagine getting paid to be a fan of George Clooney. Or Renaldo.  Or some up and coming movie star.

At the same time, the individual could use this pathway to help build a following when it is a bit more difficult.  Getting attention can be tough with all that is out there and tokenization could be a way for people like this to reward their fans.  Being an early adopter of a career just before it takes off could be lucrative for the fan base.

Does this mean I see a ton of very famous people rushing to Steem to use this feature?  No.  In fact, I do not believe that is the market since the need is not there.  Mega-Celebrities already have it covered.  Lebron James does not need to do a lot to gain followers other than post a few pics on Instagram.  

Instead, I think it will be more for people trying to gain a followers.  Call it the up and comers.  Perhaps we could see some professional athletes who aren't at the level of Lebron James, say a bench player on the team.  Musicians who are playing local circuits could utilize this.  

This could do a great deal to elevate the following of one when it is normally not there.  As many of us are already aware, being a big part of a tokenized community keeps us coming back.  Right now, it is based upon Steem and some of the tribes.  There will be a time when it is an individual that keeps the fanbase coming back through incentivization.

Ultimately, we are seeing a new paradigm being created which will allow people to interact differently with their fans.  The ability to reward cannot be understated.  We couple this with the fact that it is a lot less work to feed people into Steem as opposed to a number of different social media outlets.

Over time, as the user base of Steem grows and there are more accounts out there, it will be an easier process.  This could be of great benefit to the individual who is setting up the community along with the fanbase that gets active.

This could really get people understanding the reward concept.

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