With starting up a new business, interesting experiences have come up for me to face. Particularly experiences related to fear of failing, fear of my vision and purpose that I had in mind "not working out" and then having to work in the system, work for a company "for the rest of my life". I use quotation marks to indicate that that is how my mind sees it in terms of the onedimensional thoughts, beliefs and future projections my mind comes up with, which aren't necessarily how things would even turn out realistically speaking.

What I have noticed is that these experiences of fear then also affect the way I conduct business, in terms of how I promote myself and how I move my business forward  due to how i experience myself within it. I become rigid and pushy and experience myself to be in this constant experience of haste, connected with thoughts like "I need to get clients NOW", "I need to get this to work" and "I have to make this a success". This then forms a rapid cycle wherein soon I start becoming easily agitated as I see that certain expectations aren't met and then even feel the onset of a depression-like experience of giving up and feeling defeated. All because I allowed myself to be influenced and directed in my actions by that experience of fear.

What I have learned about fear however is that as long as you resist, it will persist, and you will even end up creating your fear. For example, if I become rigid, pushy and hasty in my energy and movement this will resonantly/subconsciously push people away and so I end up creating the opposite of what I am trying to achieve. After all, this would also be my reality showing me that I am not being true to myself in terms of existing in fear of a part of myself that I have come to project in the idea of "working in the system" and "working a dead-end job". 

The title of this post - taking your fear and placing yourself there - is a technique I use when I realize that I have allowed myself to get lost in the fear-initiated emotional rollercoaster. It is a technique of embracing myself wholly, not allowing myself to in any way be guided and directed in my actions by fear and consequently not allowing fear to compromise my life. This by placing myself - as in "visualizing" if you will - in the situation and experience which I am fearing, to not resist the experience and not try to run away from it, but to embrace it and bring it "here" within myself.

To in other words be "OK" with the potential situation of for instance working a job at a company for the rest of my life rather than running my own business. Then from that point of "being OK with" and "embracing" the situation, I can let go of the fear, of the stress and the pressure that I have been placing on myself, thinking and believing that "I HAVE TO make this business thing work". I can be "at peace" with myself, knowing that whatever happens and however things turn out to be, I will be here with me fully embracing the situation I am in.


Thanks for reading.


Kim Amourette
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